In this episode, Tom Caravela is joined by guest Linda Traylor who discusses the 3 "knows" of scientific communication for Medical Science Liaisons (MSLs). She shares the framework of scientific communication and its impact on the value and expectations of medical affairs. Self-awareness and audience analysis are emphasized to enhance engagement. The episode highlights common mistakes in audience interaction and data contextualization, offering professional development tips. It also covers storytelling techniques and strategies for effective meetings with Key Opinion Leaders (KOLs). The episode concludes with a book recommendation, acknowledgment of guest expertise, and additional resources.

(0:00) Introduction and episode overview

(0:48) Sponsor: Fierce Life Sciences' Pharma Engage

(1:13) Challenges and evolution in scientific communication

(3:07) Value and expectations in medical affairs

(4:35) Core competencies and the three no's framework for MSLs

(7:08) The role of self-awareness in MSL engagement

(13:47) Audience analysis: Learning preferences and interests

(20:10) Common mistakes in audience engagement and contextualizing data

(24:29) Professional development advice for MSLs

(26:23) The art of storytelling in MSL roles

(31:58) Strategies for effective meetings with KOLs

(34:14) Book recommendation and acknowledgment of guest expertise

(35:08) Closing remarks and additional resources