Music Lessons and Marketing

The 3 Metrics Parents Use to Define Music Lesson Success | EP 268


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Parents quietly judge lessons by three things: pleasure, practice, and progress. When one slips, doubt creeps in and retention drops. In this episode, Dave breaks down how to make progress visible, make practice doable, and keep joy high—so families stay enrolled longer.

In this episode, you'll learn how to:

  • Spot the early warning signs of parent doubt and stop churn before it starts
  • Turn "practice battles" into simple, repeatable routines kids can follow at home
  • Make weekly progress obvious to non-musician parents between recitals
  • Use quick communication rituals that build trust without adding teacher workload
  • Reframe lessons so parents see them as an investment, not an expense
  • Align your school around the 3 Ps—pleasure, practice, progress—to lift lifetime value

Perfect for: music school owners who want higher retention, happier parents, and a calmer home practice culture.

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Music Lessons and MarketingBy Dave Simon

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