This week on Personal IPO we're joined by Shamus Madan. He has built a $1.5M business using LinkedIn as his main growth channel. He helps founders turn LinkedIn into consistent pipeline and revenue. In this episode, he explains how founders should actually be using, how to write the perfect hook, and what most people get wrong.

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Shamus Madan

Work with Shamus

LinkedIn

Twitter

Instagram

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Timestamps

00:00 Introducing Shamus Madan

01:54 The biggest mistakes people make on LinkedIn

06:59 How to write a good hook for LinkedIn

12:18 Using images and videos on LinkedIn

14:06 The power of numbers in tactical posts

16:30 The three types of LinkedIn posts

19:13 Utilizing vulnerability in your posts

23:07 Finding ideas for your posts

29:38 The perfect CTA

31:52 Reconstructing a failed LinkedIn post

42:52 What time of day is best to post to LinkedIn

43:07 Writing a LinkedIn post from scratch