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Hosts: Beth McMullen and Lisa Schmid

Theme: The 31-Day Platform Challenge

For: Aspiring authors looking for practical advice on building and enhancing their author platform.

Key Discussion Points:

1. Overview of the 31-Day Challenge: Aimed at building author platforms through daily, manageable tasks starting June 1st. Hosted in partnership with Bitsy Kemper. Details can be found on their blog at Writers with Wrinkles.
2. Importance of Author Platforms: Both hosts emphasized the necessity of having a platform as a modern author, whether you're self-published or traditionally published. Platforms provide visibility and connectivity with potential readers.
3. Practical Tasks: The challenge includes varied tasks such as defining your brand, considering starting a blog or newsletter, and possibly updating or creating a website. Examples like setting up a basic site on Wix were discussed to demystify technology for users.
4. Engagement Tips: Tips on social media engagement strategies were shared, such as choosing platforms that align with your target audience, content consistency, and the use of polls and follower engagement to increase interaction.
5. Getting Ready: Preparation for the challenge involves thinking critically about one's brand and the specific audience they intend to reach. Defining these elements early can significantly enhance platform effectiveness.

Conclusion:
The episode wraps up with encouragement to participate in the upcoming 31-Day Platform Challenge. It stresses the importance of having a clear strategy for online presence. Visit the Writers With Wrinkles Blog for more details or the Writers With Wrinkles Linktree

Challenge hashtag:  #wwwplatformchallenge
Sample Challenge Calendar
Challenge Prep - what to think about before you start!

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