Get 10 prompts to rebuild your marketing with AI: https://clickhubspot.com/hkb

Episode 85: Are you making the most of AI in your marketing workflow, or are you just scratching the surface? Maria (https://uk.linkedin.com/in/maria-gharib-091779b9_) sits down with Kristin Fracchia (https://www.linkedin.com/in/kristinfracchia/), Head of Marketing at Gamma—one of the fastest-growing and profitable AI startups—to break down the four levels of AI marketing mastery and how you can level up your own skills.

Kristin Fracchia brings a deep background in marketing, product, and experiment design, with a track record for building scalable, high-converting programs. At Gamma, she’s architected an end-to-end AI-powered marketing system that's helped the company reach a $2.1B valuation and $100M+ in annual revenue, all while innovating with AI agents, data analysis, and content workflows.

In this episode, you’ll learn Kristin’s practical framework for moving beyond basic prompting—using AI as a true partner in brainstorming, diagnosing million-dollar problems, and automating entire campaigns. Discover actionable steps to identify your current AI level, leverage advanced tools like Claude Skills and AI agents, and avoid key mistakes as you scale up your marketing efforts.

Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd

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Show Notes:

(00:00) Using Claude for Data Analysis

(05:36) AI Tips: Four Levels Explained

(08:41) Using AI for Insights

(10:39) Turn Text Into Stunning Decks

(12:50) Women Empowerment in AI

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Mentions:

Kristin Fracchia: https://www.kristinfracchia.com/

Gamma: https://gamma.app/

Claude: https://claude.ai/

ChatGPT: https://chatgpt.com/

Granola: https://www.granola.ai/

Fireflies: https://fireflies.ai/

Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw

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Check Out Matt’s Stuff:

• Future Tools - https://futuretools.beehiiv.com/

• Blog - https://www.mattwolfe.com/

• YouTube- https://www.youtube.com/@mreflow

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Check Out Nathan's Stuff:

Newsletter: https://news.lore.com/

Blog - https://lore.com/

The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano