This week we're talking about making offers to help people. This is how to build your personal brand and the making offers phase.

This is when you go from being the friend or acquaintance of the client or the person you just met to the thought leader, the person who can help them. You're transitioning your positioning.

HIGHLIGHTS:

• Understand the difference between offers and selling
• Learn about what all you can offer
• Discover how to scale the attention for your message

QUOTES:

"Selling anything is a tricky subject. That's why we don't call it selling."

"Once you understand what your most basic offer is and how you really want to help people, you can get into the design part of this."

"As you make that offer, you are bringing them into your world because generally when you offer that free thing, they have to give you an email of some sort to receive it."

MORE ADVICE AND INTERVIEWS

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If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

• What Business to Start with John Lee Dumas
• Personal Branding Masterclass with Chris Ducker
• Built to Serve with Evan Carmichael

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Talk soon!