Today we're talking about how to build your brand voice and your brand image. Learn how to expand your attention to lots and lots of people.

This is the last part of the four stages of personal branding. This is how you go from zero to one hundred in terms of building your brand. I wanted to make sure you had a roadmap. You had somewhere to start from zero and knew what to do all the way through the end, or at least have a vision of that.

HIGHLIGHTS:

• Remember that building your brand is a journey
• Learn to illustrate your expertise
• Find out how everything leads back to pillar content
• Accelerate your brand by creating your own platform

QUOTES:

"Personal branding is not a one-and-done thing. It is actually a continual journey over time."

"What's beautiful is as you start to really get clarity around what you want your identity to be, then you have some acceleration that can happen towards your goals."

"The way we think about this is when you're actually out there building blogs or building content, do you have something that demonstrates (in the deepest way possible) how to solve that problem?"

"Having everything you create filter towards this one topic is helpful."

MORE ADVICE AND INTERVIEWS

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If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

• What Business to Start with John Lee Dumas
• Personal Branding Masterclass with Chris Ducker
• Built to Serve with Evan Carmichael

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Talk soon!