Voice technology is going to take off by storm, but unlike previous technology changes - most people already own voice enabled devices, it’s they’re just not using them yet.

James Rostance speaks with Maria Reyes, who recently quit her high profile agency corporate position to focus on being an advocate and educator on voice technology. And she will be giving us a first class state of the union address on the topic, so that you can be fully up to speed, on what’s to come.

As a marketer, it’s vitally important that you understand voice properly now, so that you’re not caught out when it does go mainstream.

Connect with me on LinkedIn to be notified when we go live and subscribe to The 414 Podcast or YouTube channel for insights & wisdom from some of the greatest and most interesting minds in B2B marketing.

The 414 LIVE - every Thursday at 11:30am on LinkedIn Live.

This week on THE 414 LIVE we’ll be discussing the partially controversial topic of Cold Approach Direct Outreach. But specifically, we’ll be looking into the positive sides to it and what it stands to offer if it’s done correctly.

James Rostance will be speaking with Larry Kotch who is an expert in automated outreach, bots, cold email to generate B2B leads, but interestingly without annoying people. Larry’s entirely focused on doing things properly with cold approach direct outreach, which is also why he’s apparently cracked the code of doing this successfully on LinkedIn.

Watching with an open mind is highly recommended because this could end up giving you quite an edge. Connect with me on LinkedIn to be notified when we go live.

Please dosubscribe to The 414 Podcast for insights & wisdom from some of the greatest and most interesting minds in B2B marketing.

Case studies in B2B are generally terribly underused, or their content is just so sterile that it has a negligible impact on target customers.

James Rostance speaks with Kevin Anderson, who, has arguably perfected the art of turning regular case studies into customer success stories which connect with people at a deep and emotional level.

Unless you’re super confident that your website and social media is packed with killer case studies already, you need to watch this week’s show, because it will be truly enlightening for how they should be produced.

Connect with James Rostance on LinkedIn to be notified when new episodes go live… and subscribe to The 414 Podcast for insights & wisdom from some of the greatest and most interesting minds in B2B marketing.

This week on THE 414 LIVE we discuss the divides, disconnects and the varying levels in which sales and marketing teams simply don’t work together as they should.

James Rostance speaks with Gert Scholts, a B2B Sales coach and an expert in getting sales and marketing teams to understand each other perfectly, and deliver record-beating sales figures, as a result of a true company team effort.

Even if you as a marketing team already work fairly well with sales, Gert will still have a series of revelations for where and how you’re currently not working together as well as you should. But.. true to form, he will have the answers, and you’ll be very keen to implement what he prescribes.

You can search for 'The 414' on your favourite podcasting app to get the show each and every week.

This week on THE 414 LIVE we’ll be discussing the solution to the often encountered problem of RAC.

Random Acts of Content comes about when there is no governance in place to help an organisation create content.

James Rostance speaks with Jack Dyson, who, as a former journalist and luxury magazine writer has a unique grasp on how to develop a perfectly congruent content strategy, as well as how to get much greater results from working smarter, not harder.

Jack will also be sharing how and why approaching content creation through a journalistic angle will massively increase your content ROI.

Simply producing a product or service which is incrementally better all the time, is actually a race to the bottom.

So enter, the practice of Category Design... This week on The 414 LIVE, Elliot Harrison explains in detail why Category Design allows you to knock out your competition through avoiding one-on-one technical comparisons because you are the king of your own unique category.

Apple are masters of this approach, and Elliot will share everything for you to evaluate leveraging this incredibly powerful marketing technique for your company.

Add me (James Rostance) to your feed on social media to see the show first… and tag 3 people who you think would like to see this.

LinkedIn Live Production by www.WOWvideo.co.uk

Launch announcement for The 414 LIVE - Thursday 17th, 11:30am on LinkedIn Live.

Would you like to come on the show as a guest?

Please visit www.THE414.net and visit the ‘Guest’ page.

Each and every week we’ll be doing The 414 LIVE and speaking with someone the greatest and most interesting minds in B2B marketing.

If you want to expand your professional knowledge and learn some incredible insights from true industry leaders then please do subscribe now on your Podcast App or follow me, James Rostance, on LinkedIn.

This week on THE 414, it’s about the evolution of content marketing for B2B marketers. When you think about it, because ongoing lasting relationships are at the heart of B2B, this is why excelling at content marketing will pay dividends. And my guest this week is here to give a thoroughly high level insight for how you can do just that.

Content Covered:

- How content marketing sits within the B2B world

- Latest concepts and directions things are taking within content marketing

- How to understand your audiences and develop a product tailored to their needs

- How to reevaluate the importance of print ad use it as part of a multimedia channel

James Rostance speaks with Nick King at Autotrader about consumer psychology and how B2B marketers can level up their game and results by bringing this discipline into their strategy.

Content Covered:

- How to use consumer psychology to understand customers and their needs and improve

any offered service

- What is, in detail, the role of a consumer psychologist and what results a company can

actually achieve through this discipline

- How to reach your customers with tailored strategies in digital marketing

This week on the 414, it's about content marketing but specifically tailoring content for B2B audiences to improve audience engagement and accelerate sales.

Content Covered:

- How most marketers are approaching content marketing today

- How to build engagement and relationships through relevant and engaging content

- How to reshape content marketing through personalisation