In this episode of the GaryVee Audio Experience, I talk about the biggest shift in the history of marketing: Live Commerce. I encourage you to put in your 20 hours of homework: 10 hours of research and 10 hours of practice to start selling on platforms like TikTok Shop and Whatnot. I also discuss why corporate inertia is holding back the world's biggest brands and why human connection is the only moat in an AI-driven world.

You’ll learn about:

• The shift from Traditional E-Commerce to Communal Commerce
• Why the "Gift of Gab" is the most valuable skill in 2026
• How to build a brand through relevance rather than boardroom ideology
• The 20-hour framework for mastering new platforms
• What we can learn from the $700 billion live shopping market in China