E902: A simple 5-minute SEO hack that can completely change how you build topical authority.

David Quaid returns to the show to reveal how to use Google's "People Also Ask" feature to create high-relevance FAQ content - without paid tools, complex keyword research, or unnecessary schema.

We also dig into: - How Google actually decides topical authority - Why search demand matters more than schema - When FAQ pages should be standalone vs accordions - How knowledge panels are triggered (and why most people misunderstand them) - A fast, repeatable process for turning PAA questions into ranking pages

If you're struggling with keyword research, building authority in a niche, or figuring out what content Google actually wants - this episode gives you a practical shortcut you can use today.

⭐️ David Quaid on 𝕏 - https://x.com/DavidGQuaid ⭐️ David Quaid on LinkedIn - https://www.linkedin.com/in/davidquaid/ ⭐️ David Quaid's agency - https://primaryposition.com/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Welcome Back, David Quaid! 00:22 SEO Hack: Building Topical Authority 01:18 David's Knowledge Panel Journey 06:51 People Also Ask Hack: A Step-by-Step Guide 11:06 Schema and SEO: Myths and Realities 13:52 Structuring Your FAQ Content for SEO 15:22 Wrapping Up and What's Next

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seohacks #topicalauthorityseo #linkbuilding