Much like the laws of physics, video ads are all subject to a handful of immutable laws. In our experience, all successful video ads have followed these laws. Break any one of them, and you set yourself up for failure.

The 7 immutable laws of video ads

1. You can't edit a bad idea to be good. And you can't edit a good idea to be bad. 
2. All videos need to have a distribution strategy and a release plan.
3. Subtlety is for amateurs. 
4. Video is just a medium for a message. 
5. No one will notice the things you notice. 
6. The success or failure of your video ad is not based on the production day. It's all what happens on paper beforehand. 
7. There are no asterisks or pharmaceutical disclaimers at the end of a spot. People will only judge based on what’s on the screen.

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