The A2 Show

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Yes! Your best customers are ready to invest in "what's next"? The question is, do you have it? In this Episode of Sales Velocity TV we broke down the mechanics of how to add complimentary products and services that add more value to your customers and add more revenue for you. Watch it now!

Here’s peak inside what we covered in Episode 44:

• Why “one and done product” businesses are in trouble and NEED to constantly work on what’s next for their business.
  
  
• Why having a deep enough product line is essential for scaling your business.
  
  
• How Apple started off with just one product and now has a HUGE products and services line — They have an effective “What’s Next” model in place and are keeping up with trends. 
  
  
• Why it’s important to understand the critical difference between “doing more TO your customers,” and "doing more FOR your customers.” and why it’s important to shift your psychology and adopt the latter.
  
  
• Why people who are loyal customers will always WANT to buy more from you because they already know, like and trust you —  There is always a “next” that has some piece of value and appeals to your customers.
  
  
• How to effectively curate the “next steps” for your business and why it’s important to stack one product or service after another instead of going all in at once.
  
  
• How to create the very best possible customer journey so you can keep your clients interested and bring them value, and also generate more profits and value for your business — It’s a WIN-WIN!
  
  

RESOURCES:

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Building a winning sales team is NOT just about adding more key people who can make more sales. That's only part of it. The other part is about optimizing the sales "environment" so that you and/or your sales team can perform, both mentally and physically, to go the distance. Very few sales professionals can go the distance today. We broke down WHY in this Episode of Sales Velocity TV & RADIO.

Here’s peak inside what we covered in Episode 43:

• How the best Salespeople have two things in common: Consistency and Longevity. 
  
  
• Why you can not have sustainable growth without being consistent and taking care of both your mental and physical health. 
  
  
• If you can not audit your Sales team including their day-today calls, notes and follow-up process, that’s a HUGE problem! We will show you how to have visibility within your Sales process.  
  
  
• If you don’t have the baseline data of different steps in your Pipeline, you are losing a lot of money! Because you cannot scale what you cannot see. 
  
  
• Why our PipelinePRO is the ultimate solution for having visibility at each point of  your Sales and Marketing process (info at: www.GoPipelinePRO.com) 
  
  
• Why when you are unclear on your Sales process, it’s completely useless to spend money on getting traffic -- Big lesson here!!
  
  
• Why you should set Targets and goals for your Sales team, so they thrive to achieve those numbers in order to get recognition.
  
  
• How having a feedback and accountability loop will keep the spirits high in your Sales team, which will ultimately boost them to achieve more!
  
  
• How rewards and friendly competition keep the team motivated and add a fun layer to the Sales grind.
   
• The importance of having proper protocols, procedures and tools for your Sales team. This includes a pre-approved script and clear knowledge of your product, unique selling proposition, most recurrent objections with their counter argument and the follow-up process.
  
  
• How you should set up an accountability system, even for yourself, when you are part of the Sales process.
  
  
• Why you MUST know your product, data, systems, numbers at each conversion point in your Sales process in order to make more Sales with less resistance. 

RESOURCES:

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

The one number you need to know more than ANY other if you want to take your business to the next level. In fact, it’s a requirement for growth. We revealed what IT is on this Episode of Sales Velocity TV. Watch it now!

Here’s peak inside what we covered in Episode 42:

• How business ultimately comes down to two things - Math and Experience. If you understand the math and the way your customers feel about you, you can DOMINATE any market.
  
  
• What Lifetime Value is (and how Starbucks has nailed the concept - their unusual story inside!)
  
  
• Why it’s important to not just understand the “math”, but also how all the math is interconnected in order to make accurate business decisions.
  
  
• How increasing the order value on the initial purchase can massively boost additional revenue. We’ll show you three killer techniques!
  
  
• How “selling” and “serving” your customers go hand in hand -- Very few grasp this distinction. We broke it down in this episode.
  
  
• Why consistent follow-up is essential for ALL businesses. Shockingly, very few follow up well and leave a LOT of their Lifetime Customer Value on the table. We showed our top tools for the ultimate follow up path.

RESOURCES:

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Are YOU viewed as an Authority or Expert in your industry? If not, you're falling behind. There are lots and lots of choices today and people generally only want to work with the best-of-the-best. Good news... In this Episode of Sales Velocity TV, we laid out our "Top 5" Authority Marketing Pillars that will elevate you to Expert status in your industry faster than any other method possible. Watch this one closely. This is how you annihilate your competition.  ;)

Here’s peak inside what we covered in Episode 41:

• What the best way to organically show up on social media is – And how it can provide massive value to others and to your business!
  
  
• How just one video can lead to a spider-web effect all over your social media and help you become omnipresent across different media  platforms.
  
  
• Why capturing data through email and SMS list building is extremely important for your business: Sometimes with an offer, sometimes with just value. It’s an asset for your business.
  
  
• How Live Event Media is making a HUGE comeback and why you NEED to set them up for your business because you’re not going to have higher engagement and sales conversions any other way!
  
  
• How to figure out a way to connect with businesses that have a similar customer base as yours through referrals and affiliate marketing programs – Mutually beneficial alliances.
  
  
• How you can get a MASSIVE edge over the competition if you have all 5 of these Authority Marketing Pillars in play.
  
  

RESOURCES:

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Traffic and Conversions is the name of the game! Once you crack the code on how to convert cold prospects from the internet to warm buyers, then and only then, will you be able to scale your business. Because you can't grow on your warm market and referrals only. Read that again. We broke down the 3-part Traffic and Conversion formula we've been using for 15-years on this Episode of Sales Velocity TV. Don't miss it!

Here’s peak inside what we covered in Episode 40:

• How the new IOS update can impact tracking activity and metrics across different social platforms
  
  
• The three parts of “traffic and conversion” and why all three NEED to be perfectly in place or you risk deterring your prospect.
  
  
• How a sound traffic and conversion model can eventually help control the amount of lead flow and deal flow that is coming into your business.
  
  
• Why understanding the pain points of your potential customers is so important when designing an ad or a landing page
  
  
• Why follow up and follow through is critical to keep your prospects interested, engaged, and knowing that you value them - In turn, buying your prospects' loyalty.
  
  
• The Conversion Cycle: How to take someone from suspect, to prospect, to a customer.
  
  

RESOURCES:

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

We've identified 3 core areas that ALL Top Producers focus on to get more done, faster than everyone else. It's why they're Top Producers. Want them? Go get 'em in this week's Episode of Sales Velocity TV!

Here’s peak inside what we covered in Episode 39:

• How to stay focused today as a top producer, in a world of social media, the global pandemic and politics.
  
  
• What the critical difference is between “working IN the business” and “working ON the business.”
  
  
• Why it’s extremely important to have a clearly outlined plan – Not just about what you want to accomplish but also the actions that will be required to achieve that goal.
  
  
• How physical activity can boost brain activity and in turn, increase productivity in your business.
  
  
• Why it’s important to cut off anything that brings stress – Although protecting your mental space can be difficult sometimes, it’s essential to be able to operate at the highest possible level.

RESOURCES:

Body For Life - Bill Phillips

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

We can't emphasize enough how important it is to know mistakes earlier than later, because just by knowing them and avoiding them, you can make a HUGE difference in the bottom line profit of your business. Now, don’t feel bad if you identify with most of these as we go through them. We've honestly made every one of these marketing mistakes at some point during our careers. The key is, not continuing to make them!


Here is the list of The Top 10 Marketing Mistakes Entrepreneurs Make (And How To Avoid Them!): 

1. Being An Advertising Victim
   
   
2. Lack Of An Iron Clad System For Customer Data Collection
   
   
3. Lack Diversification In Your Marketing
   
   
4. Lack Of A Referral Program
   
   
5. Lack Of A Lost Customer Reactivation Program.
   
   
6. Thinking You Are Your Customer
   
   
7. Working ‘In’ Your Business Instead Of ‘On’ Your Business
   
   
8. Not Realizing The Overall Importance Of Marketing
   
   
9. Lack of  ‘Shameless’ Self Promotion
   
   
10.  Too Infrequent Contact With Present Customers

RESOURCES:

Shark Tank

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Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

There’s a huge difference between education-based marketing and traditional marketing. One of them will allow you to build a massive list of prospects, the other will not. One of them will allow you to create huge levels of credibility, the other will not. We dig in and break down the KEY difference between the two on this Episode of Sales Velocity TV. Don’t miss it! This subtle shift can completely change the economics of your business…

IN THIS EPISODE: 

Here’s peak inside what we covered in Episode 37:

• Why leading with education and information allows you to tap into an additional 60% of your market that has a pain-point and does not realize it (see Diagram below).
  
  
• THE inside secret on cutting through the noise to grab the attention of your ideal prospect.
  
  
• If you can influence your prospect to make a micro-commitment with, it will be easier for them to get into a macro-commitment.  
  
  
• How a micro-commitment in the form of information and education, creates brand awareness, visibility and credibility. 
  
  
• When you lead with education, information and training, it positions you and your business at an expert/specialist level - very few are today!
  
  
• How information you deploy for marketing purposes, can act as a mini Sales person for you, if it’s done the right way! We’ll show you how to do it in this Episode. 
  
  
• A breakdown of the many different ways to lead with education and information such as, free reports, training & demos and case studies.  
  
  
• How case studies help in establishing social proof and third party validation, and also humanizes your offer, which ultimately decreases selling resistance. 
  
  
• Why the most dangerous number in business is One : 1 way to sell, 1 form of lead generation, etc.

RESOURCES:

The Ultimate Sales Machine - Chet Holmes
Sales Velocity - Andrew Cass

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

⁣There’s a reason why 1% of sales professionals make 99% of all the money. There is a method and a madness to it. Since Andrew and Aaron have both been in the top 1% of sales professionals in multiple different industries, they broke down exactly what it takes to get there in this episode of Sales Velocity TV. Watch closely!

IN THIS EPISODE: 

Here’s peak inside what we covered in Episode 36:

• How any incremental improvement in the backend process of your business dramatically impacts your results long term.
  
  
• When you are the head sales person, look at yourself before you even look at the numbers. Your health and energy levels is the number one factor in determining how you “show up” to present. Very few look at this factor.
  
  
• WHY you should never rush a new salesperson or sales team to the table before they have completely familiarized themselves with the product inside and out. We’ll show you take this key step before deploying a sales team!
  
  
• As Simon Sinek puts it, “You are not here to sell to everybody. You are here to sell to people who believe in what you believe.” So, you should always know who your product/service is and is NOT for. 
  
  
• Why most sales people operate from a position of scarcity, rather than abundance and end up constantly playing not to lose, rather than playing to win -- BIG difference! We break down the psychology as to why.
  
  
• How the Top 1% Sales Professionals never miss a chance to learn and build on their knowledge through books, podcasts, videos, mastermind sessions, etc. Because if you are not growing, you are declining. 
  
  
• How to use third party validation and social proof to validate what you are selling to close more sales!
  
  
• Why the best-of-the-best ALWAYS have daily, weekly, monthly and yearly goals. These goals should be audited and reported on. Because a goal without a date is just a wish! 
  
  
• How to incentivize your sales team on achieving their targets to create an environment of competition to get better.
  
  
• The 3 common habits of icons in any industry: 
  • Put their health first 
  • Love their products inside out 
  • Massive goal setters
• There is nothing more repulsive and repellent than a Salesperson sounding needy. So put yourself in a position where you expect the best, but have zero attachment to the outcome. 
  
  
• Why great marketing always precedes a great Sales process. Most get this backwards and meet tons of resistance.

RESOURCES:

Start With Why - TedTalk by Simon Sinek
Sales Velocity - Andrew Cass

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Getting leads and making sales WITHOUT spending money on advertising is an art and a science. Very few can pull it off. There's a right way and a wrong way to do it. We'll show you the right way along with our proven roadmap for getting high quality leads predictably and consistently over time -- at no cost. Don't miss this Episode!

IN THIS EPISODE: 

Here’s peak inside what we covered in Episode 35:

• How to add an “organic traffic” pillar to your lead generation efforts -- This is key for long term growth!
  
  
• The critical difference between “free sales” and “paid sales”
  
  
• Why your initial organic sales act as fuel for you to go ahead and amplify your process with paid media in the future
  
  
• A deep dive into Aaron’s “ten-rings” of influence (free!)
  
  
• A deep dive into Andrew’s organic weekly publishing model for maximum visibility and exposure (free!)
  
  
• Why following the circle of influence method creates the spider web effect and ORGANICALLY grows your business for years and years
  
  
• Why your social media presence is EXTREMELY important in today’s business world - We breakdown and reveal ALL the tricks of the trade on how to build a successful social media presence in this episode

RESOURCES:

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com