The A2 Show

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

This was a critically important Episode on how NOT to get blindsided by the COVID narrative from the mainstream media or you may miss the "quiet" economic explosion that is now underway. Getting ahead of trends is the key to success in business -- and this post-COVID trend is a big one. Watch and listen closely as Andrew and Aaron dissect what's really going and what's NOT being reported so that you can experience hyper-growth in the years ahead.

IN THIS EPISODE: 

Here’s peak inside what we covered in Episode 34:

• How the business owners and entrepreneurs that recognize trends before they become public news, can jump ahead of everyone and be real winners in the years ahead!
  
  
• How you may want to shift your messaging to cater to a post-COVID situation and market to that -- we show you how in this Episode! 
  
  
• Where the BIG money is being deployed right now!
  
  
• The upcoming trend of “digital currency” and why you need to be ahead of it.
  
  
• Which industries are bursting at the seams right now! 
  
  
• How can you change your business models to capitalize on the changing trends that COVID brought. 
  
  
• How COVID has “exposed” weaknesses inside so many businesses and how to spot them in yours -- this is big!

RESOURCES:

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

On this Episode of Sales Velocity TV, Andrew and Aaron unveiled five of their very best tools to GROW and SCALE your business: two for the front end of your sales process, two for the middle, and one for the back end of your sales process. You're welcome!  ;)

IN THIS EPISODE: 

Here’s peak inside what we covered in Episode 33:

• Why evolution and progress is key to being successful in your business.
  
  
• How the three parts of the sales act as pillars for your business.
  
  
• How to EFFECTIVELY use the Facebook Ad Library to cut out weeks of testing time and wasted ad spend.
  
  
• What Copywriting tools to use to get your text to convert at the highest possible levels with the least amount of friction and why these tools are so important.
  
  
• Why Customer Relationship Management Softwares (CRMs) are the NUCLEUS of any business and why PipelinePRO is the best in the game.
  
  
• How a combination of both INbound and OUTbound marketing can completely change the way you do business because you have added speed and momentum.
  
  
• Why it’s equally important for YOU to tell your customers how amazing you are AND your CUSTOMERS to tell you how amazing you are – Both video and text testimonials are a necessity today for building proof and third party validation.
  
  
• Why not having third party validation is a huge hurdle in your business and ends up causing resistance in your sales.
  
  
• How the right combination of a couple, if not all, of these tools will ultimately save you time and money.

RESOURCES:

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

The Sales Prevention Department rears its ugly head once again! Andrew and Aaron showcased two situations where companies were "deterring sales" and they didn't even know. This could be happening in your business. It happens in many. Watch this one closely. Its quite entertaining as well...   ;)

IN THIS EPISODE: 

Here’s peak inside what we covered in Episode 32:

• How professionalism can help develop unseen trust and really set your business apart in the eyes of the customer.
  
  
• Why the smallest details matter – Customers are always looking for reasons to say NO, so focus on every detail when communicating with a customer to give them a one-of-a-kind experience.
  
  
• Why “engineering” every aspect of your business to be in perfect harmony and coherence is important today – There are hundreds of other options today, don’t give your customers a reason NOT to do business with you.
  
  
• How to make clients FEEL like doing business with you was a great decision. People don’t often remember why they buy, they remember how they felt when they bought.
  
  
• Why it’s important to give your clients the best experience possible. People pay for the experience, not just the product.
  
  
• How the “setter/closer” model bumps up your conversions and ultimately, your business and why achieving perfect synergy between the two is essential for your business.
  
  
• How “Sales Prevention” can slip into a business and spread like wildfire if you’re not keeping an eye out for the different scenarios that are preventing sales in your business.

RESOURCES:

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Today, more than ever, you need a Sales Funnel to separate yourself and your brand from all the distraction and noise we're all faced with online. In this Episode of Sales Velocity TV we broke down the key difference between a Website and a Sales Funnel and we revealed how one of them will get you 40% more leads than the other. Don't miss this one!

IN THIS EPISODE: 

Here’s peak inside what we covered in Episode 31:

• Why having a well thought out Sales Funnel is your greatest opportunity to get MORE qualified leads.
  
  
• How methods of researching a business have changed over the years. People don’t search in the Yellow Pages anymore, they search on Google. How do YOU show up?
  
  
• Why having just a corporate website isn’t enough in today’s business world – A sales funnel is just as important.
  
  
• How a sales funnel will get 40 times more leads than a traditional website will -- 40 times! Find out how and why in this Episode!
  
  
• Why it’s important to give people a singular focus so they don’t have too many things to think about – Because the confused mind says no.
  
  
• Why consistency is key in your marketing messaging to stabilize your business and increase predictability.
  
  
• What an effective funnel looks like and how to “build” one to be a powerful pillar of your business.
  
  
• Why it’s essential to get the right message to the right person at the right time. Message → Market → Match.
  
  

RESOURCES:

Start With Why - Simon Sinek (TED Talk)

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

The difference between top performing businesses and all the rest, is they know exactly what their Customer Lifetime Value is. Very few do. It’s one of the most important numbers in business. We break it all down for you in this episode! 

IN THIS EPISODE: 

Here’s peak inside what we covered in Episode 30:

• How to maximise the Lifetime Value of your customers in three simple steps.
  
  
• Why “upsells” can immediately increase your customer value. 
  
  
• How and what you can do to increase your average order value on the first transaction.
  
  
• Why it’s important to make your customers feel like they have built a lifetime relationship with you.
  
  
• How to keep a customer for a long time, and also increase that customer's value overtime.
  
  
• How to ensure a steady flow of customers and stimulate future orders.
  
  
• Why it’s important to merge both automated marketing (email, sms) with real people to build better relationships with your customers -- The best of both worlds!
  
  
• Why not generating enough repeat buying activity can shrink profit margins because it’s getting more and more expensive to acquire new customers today.
  
  
• Why strategy MUST come before tactics.

RESOURCES:

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Scaling your business is a difficult decision to make. Most want to do it to make more money. But that's only one small part of it. In this Episode we broke down the KEY three elements that must be securely in place BEFORE you can even think about Scaling. 

IN THIS EPISODE: 

Here’s peak inside what we covered in Episode 29:

• How the “operations” side of your business translates into customer experience and fulfilment.
  
  
• How to be razor sharp about how you operate, prior to bringing in any sales because of the risk of a bad customer experience.
  
  
• Why a clearly defined operations model is extremely important in today’s business world so you don’t “break” your own business.
  
  
• Why it’s important to take two steps back and three steps forward instead of reaching too far too fast.
  
  
• How “mathematical models” are important in each part of the key pillars.
  For example; How many sales conversions can you do per sales person?
  
  
• What the difference is between a “scaling” mindset and a “make money quick” mindset.
  
  
• How fast you earn revenue isn’t the definition of a successful business, it’s important to also focus on customer experience and stability.
  
  
• Why “scaling” is important for a stable foundation.
  
  
• Why having an effective sales process comes before marketing your product and business.
  
  
• How and why “he who can spend the most (to get a customer) always wins.”
  
  
• What has to happen if you want to scale into bigger and less aware audiences.
  
  
• Why rapid creative testing is extremely essential in today’s world.
  
  
• How operations, sales and marketing is an interconnected process, and each one needs to be effectively in place for a business to grow.
  
  
  RESOURCES:
  
  Cameron Herold - COO Training
  
  Follow Sales Velocity TV on Facebook, Instagram and YouTube.
  
  Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:
  
  www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Many business owners, entrepreneurs and sales professionals make critical mistakes in their sales process but oftentimes it’s not visible to the naked eye. We broke down the TOP 5 biggest mistakes that will kill your sales conversions (and how to avoid them!) in Episode 28. Must see TV!

IN THIS EPISODE: 

Here’s peak inside what we covered in Episode 28: 

• Allowing the sales prospect to lead the sales process and the discussion
  
  
• Lack of research
  •   About your own product or service
  • About the prospect you are speaking to
• Neglecting your sales pipeline.
  
  
• Over promising/over selling, then under delivering.
  
  
• Not paying attention to what the prospective clients want.
  
  
• Not following through to the end and asking what the next step exactly is.
  
  
• When the prospect derails the conversation, bring them back by asking the right questions to have more control over the sales interaction.
  
  
• Take on a leadership role during the sales process because it will have a tremendous impact as it proves that you’re focused and shows commitment to results.
  
  
• Before you speak with a client, do as much research as you can on both your own product, and the prospect you are speaking to, because this shows professionalism and preparedness.
  
  
• Automate the sales process - You can send follow-up emails, text messages, schedule phone calls. Once you put more, if not the same effort into your follow-up process and your pipeline, you’ll see your business 5X overnight.
  
  
• Over-promising and under-delivering is a huge mistake in this day and age. It’s important to keep an eye out on sales people who are coming in from the outside of the business to make sure they are not over-selling and under-delivering.
  
  
• Use Pipeline platforms so all the salespeople can be in one platform and can be audited, monitored and held accountable.
  
  
• You need to be listening to your clients in order to figure out what exactly the client wants, and doesn’t want. When you dig deep and ask questions, it allows you to have a better understanding of how you can provide better service because the experience is custom tailored to give the most significant outcome.
  
  
• You need to see the entire process through to the end and have a clear decision to create incredible awareness of where exactly you are in the sales process.

RESOURCES:

Relentless: From Good To Great To Unstoppable - Tim Grover

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

When you find the Unique Selling Proposition (USP) of your product or service, the floodgates open to more and better customers. It's almost magical. We broke down the HOW as well as highlighted companies that made giant leaps on the heels of a well thought out, compelling USP. Don't miss this one!

IN THIS EPISODE: 

Here’s peak inside what we covered in Episode 27:

•  Although USPs are the door openers to success, essentially, the research and science behind them is what makes a business successful.
  
  
• It’s important to identify holes in the marketplace. Despite what industry a business is operating in, you have to identify the “pain points” in the market place to get a better understanding of the product/service that needs to be launched.
  
  
• Some helpful resources to identify “pain points” of customers include Facebook Ad library, mailing lists and Facebook groups.
  
  
• Once the research is complete, it’s time to come up with effective ways to solve problems and come up with creative solutions.
  
  
• It’s crucial to constantly evolve and refine your USP overtime through feedback from both existing and lost customers to create a bulletproof offer.
  
  
• “Cheap” doesn’t guarantee loyalty – Instead of competing on price as a USP, focus on creating a unique experience for your customers.
  
  
• It’s essential to take elements from both ends of the spectrum (i.e. both small and big businesses) to come up with a USP.
  
  
• Put yourself front and center. Humanising and personalising a product/service may help speed up business growth – Tell stories through your product/service to inspire customers to relate to your “pain point” at a personal level. 
  
  
• Whether your USP is language, experience or personalisation, it’s important to carry the USP through to all forms of marketing and every piece of communication because ultimately, consistency builds credibility.

RESOURCES:

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

In a world going soft where mental toughness and resiliency is becoming a thing of the past, as a business owner, you MUST step up and buck this trend today or you will lose big in the years ahead. And most likely lose control of your organization. Not a pretty picture. We broke down how to play this game to WIN versus playing playing not to LOSE -- Big difference!

IN THIS EPISODE: 

Here’s peak inside what we covered in Episode 26:

•  Mental toughness is about being able to persevere through hard times.
  
  
• Business is a lot like sports, to win or excel you must have endurance.
  
  
• Losses are where learning comes from.
  
  
• The country’s current environment lends to victimhood, rather than coming out of terrible situations and overcoming mistakes.
  
  
• Mental toughness is about staying emotionally ‘together’ through the hard times until the win.
    
• You need a mental reserve to pull from during times where the work is tough.
  
  
• Pushing and forcing yourself through it all, you can start building yourself up.
  
  
• It takes a brick-by-brick approach, tearing away the negative self-talk and self-doubt to build up self-esteem and mental strength.
  
  
• You must come out of your comfort zone to build mental toughness.
  
  
• Building mental toughness is like preparing for retirement financially, it’s tough and you have to get out of your comfort zone.
  
  
• Sometimes in business (and life) a coach or consultant can help to stretch your comfortableness, to challenge and build strength in uncomfortable situations.
  
  
• As part of mental strength, you need healthy habits to develop the momentum for mental toughness.

RESOURCES:

How To Raise Great Kids In a Generation of Assholes - Liz Parkinson 

Can't Hurt Me: Master Your Mind and Defy the Odds - David Goggins

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Stacking the deck in your favor to avoid selling resistance at ALL COSTS is the name of the game. We'll show you a special "three step process" on how to do it in this Episode so that you and your team can get more appointments and close more sales! We even dropped a few Productivity Secrets in the beginning. This was a fun one...   

IN THIS EPISODE: 

Here’s peak inside what we covered in Episode 25:

•  Leading your team is like selling, if you set up your sales process properly it will work.
  
  
• Convert sales experience to a relationship basis for a natural transaction. 
  
  
• Getting good at communicating is getting better at sales through quality conversation.
  
  
• If you are doing something worthwhile, mistakes will be made. Learn from them.
  
  
• When you allow yourself to get out of control with your schedule, you can expect to feel exhausted, so it’s important to be mentally tough. 
  
  
• If you do go off the rails, observe what is going on and get back on track. 
  
  
• With COVID-19, the sky is now the limit, where traditional job roles have morphed into skill-specific jobs.
  
  
• Skills are more critical than education in today’s market. 
  
  
• Working on the business instead of in the business is key to being hyper-productive.
  
  
• The first part of zero resistance selling is having a kick-ass product and having a passion for it.
  
  
• Second, know your customer, and focus on those who fit the narrative. 
  
  
• When you’re clear on who your customer is, you can match up a great message to them. 

RESOURCES:

Extreme Ownership: How U.S. Navy SEALs Lead and Win - Jocko Willink and Leif Babin

Shark Tank

Win Or Learn: MMA, Conor McGregor and Me: A Trainer's Journey  - Conor McGregor and John Kavanagh

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com