The A2 Show

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

IN THIS EPISODE YOU WILL DISCOVER:

• How to expose the unknowns in your business by questioning your existing frameworks, because successful business owners have a lot of knowns rather than unknowns in their business. 
  
  
• Why you MUST know your numbers so that you can make better economic decisions. 
  
  
• Why little hinges swing big doors -- focusing on the little things can help you grow your business tremendously!
  
  
• What an ideal Click Through Rate (CTR), Opt in rate and booking rate should be, versus the common perception and how to achieve them for your business.
  
  
• The 3x3x3 method to test your copy and the creative in your ads. This is a game changer!
  
  
• How PipelinePRO’s  Calendar Conversion System can significantly amp up your appointment “show up rate.” 
  
  
• How often you should be posting on Social Media to gain and engage more audience. 
  
  
• The significance of the “spider web effect” of linking your content on different channels so that you are more visible and prominent than ever before.
  
  
• Why is it important to focus on ONE media channel when starting off, before you expand and explore others.
  
  
• How to deploy the ultimate super power in advertising -- “retargeting.”  If you don’t know what this is, you better find out fast!
  
  
• How you can change the format of an Ad running successfully on one social media channel and move it to another channel -- this is a killer strategy!

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

IN THIS EPISODE YOU WILL DISCOVER:

• How to develop an elegant  system that prequalifies your prospects with the right information and value, so they are predisposed to buy even before they meet with you.
  
  
• Why trying to overcome objections instantly and forcibly is an outdated and exhausting process, creates friction and is totally unnecessary.
  
  
• The BIG 5: The 5 most frequent reasons for objections and how to overcome them elegantly and with grace!
  
  
• The one thing you should do to always avoid Buyer’s Remorse!
  
  
• How Tony Hsieh, CEO of Zappos removed the biggest objection from the process of buying shoes online and was greatly successful.
  
  
• Why knowing your audience and their pain-points before they get to you, is how you sell more with less resistance. 
  
  
• When you are always negotiating and cutting deals, not only does your brand look desperate, but also you are devaluing your product/service. 
  
  
• Most people say No “for now” and not No “forever”, which can be converted into a Yes by creating a well thought out follow up process.
  
  
• To be Pro at making Sales, you should have no attachment to the outcomes, which is obtained through constant lead flow and believing in your offer. 
  
  
• How the right marketing precedes a great Sales process.
  
  
• How to avoid the dreaded land of “leads poverty.” 

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

IN THIS EPISODE YOU WILL DISCOVER:

If you've ever wanted to know the story behind the most dominant athlete of our times, Tom Brady, here it is... 

If you've ever wanted a sneak peek into the 𝐓𝐁𝟏𝟐 𝐌𝐞𝐭𝐡𝐨𝐝 that's responsible for a 43 year old still playing professional football (at a very high level) and going to a his tenth Super Bowl in 21 years, here it is...

Whether you are a sports fan or not, much can be learned from the infamous 𝐓𝐁𝟏𝟐 𝐌𝐞𝐭𝐡𝐨𝐝 and how it's been strategically converted into a massive training Business and recognized Brand over the past couple years. If you're a business owner, this will be a giant lesson on how to formalize your business methods and systems. 

Of course, in typical Tom Brady fashion, this goes against the grain, is completely contrarian, and is the exact opposite of what just about everyone else is doing -- an even bigger lesson!

Here’s a glimpse inside Episode 12:

• The backstory of the legend, Tom Brady and the powerful TB12 Method he’s created to dramatically improve his performance and longevity - still going at 43 years old! 
  
  
• How Tom Brady and his TB12 team identified a huge need in the marketplace and now make their method available to the public -- great lesson here!
  
  
• How to take a process/system/method in your business, formulize it, and turn it into a phenomenon in your industry -- we’ll show you the path!
  
  
• Why prospects are always looking for Leadership, Specificity and a System when they buy from you.
  
  
• The commonality you will notice in many successful businesses is that they have a back story about a problem they experienced or identified, along with a method they used for overcoming it. This is a big secret to success.
  
  
• How to formulate and formalize your own methods to stand out and differentiate yourself in your industry.
  
  
• How a physical “brick and mortar” element of a business combined with a digital element gives you a multiplication effect, as now seen in the TB12 brand. Ex: Think Apple stores.
  
  
• How to flip the switch and present your method to your prospects before the solution… because the method will sell the solution itself. 
  
  
• The more visible your methods are, the more they are trusted. And trust is key in selling. Social Media, podcasts, webinars, free reports, etc. are some of the ways to gain extreme visibility -- We broke these methods down in detail!
  
  
• Why you should NOT be intimidated by the fact that this is a celebrity brand. The business principle here to attract more, better leads and customers is the exact same.

SPECIAL RESOURCES MENTIONED ON THE SHOW:

The TB 12 Method

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

IN THIS EPISODE YOU WILL DISCOVER:

• Why leading with education and information allows you to tap into an additional 60% of your market that has a pain-point and does not realize it.
  
  
• THE inside secret on cutting through the noise to grab the attention of your ideal prospect.
  
  
• If you can influence your prospect to make a micro-commitment with, it will be easier for them to get into a macro-commitment.  
  
  
• How a micro-commitment in the form of information and education, creates brand awareness, visibility and credibility. 
  
  
• When you lead with education, information and training, it positions you and your business at an expert/specialist level - very few are today!
  
  
• How information you deploy for marketing purposes, can act as a mini Sales person for you, if it’s done the right way! We’ll show you how to do it in this Episode. 
  
  
• A breakdown of the many different ways to lead with education and information such as, free reports, training & demos and case studies.  
  
  
• How case studies help in establishing social proof and third party validation, and also humanizes your offer, which ultimately decreases selling resistance. 
  
  
• Why the most dangerous number in business is One : 1 way to sell, 1 form of lead generation, etc. 
  
  

SPECIAL RESOURCES MENTIONED ON THE SHOW:

The Ultimate Sales Machine - Chet Holmes

Sales Velocity - Andrew Cass

Follow Sales Velocity TV on Facebook, Instagram and YouTube.
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

IN THIS EPISODE YOU WILL DISCOVER:

• How to structure a winning sales presentation in today's “Zoom Culture.”
  
  
• People fear sales because they think of it as a process of taking  rather than giving someone a solution - big difference! We’ll show you how to make the shift.
  
  
• How to reduce resistance and establish authority right from the beginning of your presentation.
  
  
• Why a well designed, well thought out sales presentation is simply a quality conversation, not a pitch.
  
  
• The two important questions to ask yourself when making a presentation:

               1) Am I helping the prospect by providing a solution? 
               2) Is this my ideal client avatar who meets my core values?

• Since most presentations today are visual, how you appear on the screen and your body language are a huge factor in how you will be perceived -- here’s what you MUST do!
  
  
• The amount of attention you give to your presentation details demonstrates the amount of attention you will ultimately give to your customers.
  
  
• How to structure a pre-presentation strategy to significantly increase your show up percentages and a post-presentation strategy to significantly increase your closing percentages.
  
  
• How to get the technology right in your presentation to make a great first impression - MUST have tips on audio, video and lighting - The big 3! 
  
  
• Why facts tell and stories sell.
  
  
• Why winners ALWAYS self-analyze their speaking and communication skills by watching their own presentation so that they can spot weaknesses and improve. 
  
  
• Unlocking the power of “future pacing” to help your prospects see how much better off they will be with your product or service. 
  
  
• The critical importance of NOT getting emotionally attached to the outcome of your sales presentation

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Loom Cubes
The Wolf of Wall Street - Jordan Belfort

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

This was an unusual episode of Sales Velocity TV & RADIO where we talked about sleep, strength training, nutrition, mindset, productivity routines, time management and more! ALL things the "best-of-the best" focus on ALL the time to get more done in less time while making more money (success leaves clues)!

IN THIS EPISODE YOU WILL DISCOVER:

• Why the most valuable asset you have in your business is YOUR energy
  
  
• How to optimize your sleep cycle to at least triple your productivity
  
  
• A peek inside The 20/20/20 Method to start your day
  
  
• Why you should always start your day in proactive mode rather than reactive mode -- Here’s how to do it!
  
  
• Why your schedule may be weakening your positioning with your clients and customers 
  
  
• The major difference between being busy in business and being productive -- this will shock you!
  
  
• How not to confuse activity with accomplishment -- there’s a BIG difference!
  
  
• At last, how to get more done in less time while making more money (yay!)
  
  
• And yes, how all of this leads to selling more with less resistance
  
  

RESOURCES:
Why We Sleep - Dr. Matt Walker

Body for Life - Bill Phillips

TrueDark Glasses 

Oura Smart  Ring

Follow Sales Velocity TV on Facebook, Instagram and YouTube.
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

IN THIS EPISODE YOU WILL DISCOVER:

• How these 7 Rules can set you up for a blockbuster year ahead!
  
  
• How to simplify your message so that it connects with your audience.
  
  
• How to determine what your Unique Selling Proposition (USP) is so that you can essentially eliminate sales resistance.
  
  
• Why people tend to overestimate WHO wants their products and then miss the mark when trying to put a marketing plan in place.
  
  
• When you know WHO your target audience is, you can then determine WHAT media they respond best to. Most get this backwards and choose the media first which is almost certain to fail.
  
  
• Entrepreneurial businesses are more agile and creative. When businesses become too Corporate and less Entrepreneurial, they become slow and cumbersome. We broke down the reasons why!
  
  
• Why you need to invest time and money into systems that allow you to scale up, create leverage and ultimately take your time back.
  
  
• Why your success is determined by your daily agenda.
  
  
• YOU are your most valuable asset in your business, so make sure you treat yourself well. Here’s how to do it!
  
  
• Why investing in coaching and consulting is like buying speed.

RESOURCES:
I Am Not Your Guru - Tony Robbins

Start With Why - Simon Sinek

Follow Sales Velocity TV on Facebook, Instagram and YouTube.
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

IN THIS EPISODE YOU WILL DISCOVER:

• A fascinating story about the rebranding of Pier 1 and how you can swipe their strategy and make a fortune! 
  
  
• The simplest breakdown between Branding and Marketing is that, Branding is your “Why” and Marketing is your “What”.
  
  
• A brand is a set of expectations, memories, stories and relationships, taken together that account for a consumer's decision to choose one product or service over another. 
  
  
• Branding is everything if you want to create something long term, that has a value to it. For selling, returning customers, recurring revenue and longevity, branding is the key. 
  
  
• Your brand is what people feel when they interact with you and your product. However, there is a right way and a wrong way to do this. 
  
  
• Being omni-present and giving the best customer service is what marketing is about. 
  
  
• Why the branding of your website, brochure, social media and email marketing should be congruent and consistent throughout. Lack of congruence in your branding equals lack of trust. 
  
  
• Why your goal should not be to sell to everyone; but to sell to those who believe in what you believe -- a powerful brand archives this.
  
  
• As a small business owner, you’ll gain a huge edge by personalizing and humanizing you and your brand -- people buy from people they know, like and trust.
  
  
• How the TOP businesses in the world use Education-Based Marketing and Information Marketing to get at least triple the amount of qualified leads than their competitors do who don’t -- This one is a breakthrough!
  
  
• If you have the courage to slow down the Sales process and focus on building credibility and value with training and education, you will eventually sell more with less resistance. 
  
  

RESOURCES:
Start With Why - Ted Talk by Simon Sinek

Follow Sales Velocity TV on Facebook, Instagram and YouTube.
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

IN THIS EPISODE YOU WILL DISCOVER:

• The 2x3 Selling Method: How to double your sales in three steps!
  
  
• Why it’s always a good idea to do an “Audit” of your Sales process, even if it is performing well!
  
  
• First, you need to be clear about your audience’s problem. After you have highlighted and emotionalized the problem, then give them the solution. If you jump to giving out the solution right away, it creates selling resistance 
  
  
• People buy for two reasons: To elicit joy or to reduce pain. When marketing or developing a Sales Process, one should aim to evoke these emotional responses
  
  
• How we tend to drive our marketing messages into an academic and logical process versus an emotional process, until we master the art of persuasion, selling and salesmanship
  
  
• There are two types of people you are marketing to: One knows the problem exists and you need to give them the solution; The other doesn’t even know there’s a problem, so you have to educate them first, highlight the issue, before you give them the solution
  
  
• Why you need to make you audience feel like you are talking directly to them by asking the right questions
  
  
• If you mindfully connect with your audience and unwind their psychology, you will gain credibility and attract people who believe in what you believe. 

And much more!

RESOURCES: 

Hypnotic Selling by Joe Vitale
The Ultimate Sales Letter by Dan Kennedy
Billions on Netflix

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

IN THIS EPISODE YOU WILL DISCOVER:

• Why lead generation should be looked at like a portfolio: with leads pouring in from multiple different sources so that you are never hostage to ONE lead source.
  
  
• Why steady, consistent leads are the oxygen of a business. Having predictable lead flow is essential for scaling the business.
  
  
• Why you need to understand and define your market: their avatars, interests, pain-points, age groups, etc. 
  
  
• How a smart lead generation and traffic plan can help you to create your presence in the marketplace and make your prospects know you exist
  
  
• How to break through the initial mental barrier of your prospect, creating an exclusive and unique image of your business
  
  
• How to provide value to your leads first, to gain their credibility, eventually bringing them into your ecosystem 
  
  
• Why the most successful businesses in the world lead with Education and Information, NOT their Products and Services - big difference!
  
  
• Why you need to market heavily to the Innovators and Early Adopters, in order to reach a Tipping Point, where the rest of the audience automatically starts buying
  
  
• How to deploy a “retargeting” strategy to become omni-present  
  
  
• The more you can humanize the front-end of your lead generation process, the easier it becomes to connect with your audience
  
  
• Why your goal is not to sell to everybody. Your goal is to sell to people who believe what you believe.
  
  
• Why it’s important to fail hard, but fail fast!
  
  
• Don’t fight sophistication, embrace it as a leverage. Once you are past that stage, you have less competition.

RESOURCES:

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: PipelinePRO