The A2 Show

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: PipelinePRO

IN THIS EPISODE YOU WILL DISCOVER:

• Sales Funnels are often misunderstood, yet they are by far the most powerful component of any business
  
  
• There’s a stark difference between a Sales Funnel and a Website. We break down the difference!
  
  
•  The “Infomercial” is a type of a Sales Funnel. We dissected how it works and how its been moved online for massive scale today
  
  
• Sales Funnels are one absolute path, whereas a Website has multiple paths and serves more like an online brochure 
  
  
• Why both a Corporate Websites and Sales Funnels are important for a business - NOT one or the other, both!
  
  
• Why the best Sales Funnels always lead with Information and Education first, not Products and Services first
  
  
• Novice business owners are like hunters, they chase their prospects. Professional business owners are like fishermen, they lure their prospects. Big difference!
  
  
• How a Sales Funnel frames and positions your business in a way that tremendously decreases selling resistance 
  
  
• How you can use Email as a mini-funnel of its own
  
  
• Why Sales Funnels are the most predictable and stable customer acquisition process inside of a business
  
  
• The most profitable Sales Funnels have a well structured frontend sales process AND backend sales process - NOT one or the other

RESOURCES: 

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: PipelinePRO

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: PipelinePRO

IN THIS EPISODE YOU WILL DISCOVER:

• How without sales, you do not have a business.
  
  
• The fundamentals and psychology of sales have not changed.
  
  
• The bigger you want to become, the more important scale and automation are.
  
  
• More media doesn’t necessarily make things easier, but we also cannot rely on just one form.
  
  
• Connecting the dots between old and new school is the intersection of where offline meets online. Nothing replaces live interactions; especially when preceded by strategic marketing.
  
  
• We must go where people “live”.  Be willing to let go of biases and automatic rejection so you can test all the places where customers live.  You never know where you will find opportunities.
  
  
• Different media requires different messaging.
  
  
• Business owners make the mistake of not treating social media like what it can be; a TV show.
  
  
• Most people need more than one interaction to trust you. You can create quality content to chip away at the natural resistance people have.
  
  
• The path today vs. yesterday to publish and be seen is enormous and so readily available.
  
  
• Most business owners only focus on acquiring new customers and let go of more than 90% of potential customers.
  
  
• Today you must not only add value, but you must be omnipresent and visible to your audience. Social media is the perfect tool to do this.  Consistency and repetition are key.

RESOURCES: 

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: PipelinePRO

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

IN THIS EPISODE YOU WILL DISCOVER:

• The Lost Art in Business: The way customers are handled today
  
  
•  How customers can buy more and refer more, if handled the right way
  
  
• How people are taking their customers for granted, due to acquiring them easily via digital campaigns these days
  
  
• Its far cheaper to sell to your existing customers than to acquire a new one
  
  
• Importance of Customer Value and Experience
  
  
• How do you stand out when selling a commodity
  
  
• What’s the one big thing that you can do to ensure that every customer remembers you as a unique and fun experience 
  
  
• How to start from one thing for unique customer experience and do it well
  
  
•  How to humanize the customer experience and stepping out of the digital world
  
  
• How to turn buyer’s remorse into buyer’s anticipation
  
  
• To cover the window of downtime till your customer receives his purchase
  
  
• Engaging your customers during the gap time with prerequisite work, announced bonus, etc. 
  
  
• How to maintain customer’s excitement during the delivery process
  
  
• Covering the gap-time is essential for long-term retention, repeat buying and ultimately referral 
  
  
• How you can make the delivery box as your mini sales person
  
  
• Every customer is a potential repeat customer and a potential referral 
  
  
• How to use social media for giving customer experience 
  
  
• Putting up benchmarks for customers experience and value 

RESOURCES: 

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

IN THIS EPISODE YOU WILL DISCOVER:

• The 3 most widely used social media platforms, Facebook, Instagram and YouTube, can be compared to the 3 major networks before the advent of cable TV.
  
  
• Social media has personalization and interactive quality that doesn’t exist with TV.
  
  
• People confuse activity with accomplishment when it comes to posting on social media.
  
  
• It used to be that prospects would “Google” us, now they will look you up on social media.
  
  
• The biggest question everyone has: What should my content be about?
  
  
• The best way to look at it is by using content pillars. Consider the top 2-5 milestones that have to happen to take your prospect from their pain point to the desired outcome. Those are the content pillars to contain and focus your media. Within each pillar, write down 3-5 different tips that a person could use to improve their chances of winning in that particular pillar.
  
  
• Break your content up into bite-sized, value-based videos that educate your audience without the expectation of return. One tip = one post, with adding how people can contact your business.
  
  
• The more you put out, the more of an expert you become, and the more your audience will feel the need to reciprocate.
  
  
• If you feel resistant to a show format, there are a number of ways to get content out, including audio or short phone videos.
  
  
• Consistency over time will be your key to becoming the authority in your industry and converting to sales.
  
  
• Don’t strive for perfection; getting started is more important than getting it perfect right away.
  
  
• Using social media is a way to connect with your prospects like never before.
  
  
• Social media is a way to stay in front of the 90% or more of your prospects who did not immediately buy from you but have shown interest.
  
  
• When you think about the tips or hacks, assume people know nothing. Don’t overcomplicate it.
  
  
• Have a set, realistic schedule for when to post your content, and stick to it. 
  
  
• The businesses that are taking off the most right now are the ones that understand how to exploit social media from a content and advertising standpoint.

RESOURCES: 

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: PipelinePRO

Follow Sales Velocity TV on Facebook, Instagram and YouTube