The A2 Show

Revealed! Andrew and Aaron shared a few of their biggest business blunders over the past two decades so that YOU can learn from them and avoid "expensive mistakes". Don't miss this Episode!

RESOURCES:

Tough Talk On Money, Marketing & Mindset - Episode 54: Sales Velocity TV

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Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

At the center of every great business is a clear, rock-solid strategy around Money, Marketing and Mindset -- The Big 3, as Andrew likes to call them. In this Episode of Sales Velocity TV & RADIO, Andrew and Aaron broke down their own personal philosophies surrounding Money, Marketing and Mindset. What they said, may surprise you and will CERTAINLY challenge you to think and play a bigger game. Be sure to catch this Episode right away!

RESOURCES:

Profit First - Mike Michalowicz

Rich Dad Poor Dad - Robert Kiyosaki and Sharon Lechter

Think And Grow Rich - Napoleon Hill

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Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

If you want to get unstuck immediately, there are three things you can do right away to plug some holes in your business and give you an immediate result. We shared those three things on this episode of Sales Velocity TV. Watch it!

RESOURCES:

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Do you know your numbers? Most don't and it's crippling their business. In this Episode of Sales Velocity TV & RADIO, Andrew and Aaron broke down the TWO types of "money math" you must know if you want to make the leap to the next level. Don't miss this one!

RESOURCES:

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

There is an Art and a Science to "promoting like a pro." There is a way to do it and a way not to do it. But would you believe that 99% of Business Owners and Entrepreneurs promote themselves and their business all wrong, and actually deter sales? In this Episode of Sales Velocity TV & RADIO, we laid out the exact formula on how some of the biggest and best brands do it to get attention and gain massive followings, along with two specific examples. Must see TV!

RESOURCES:

Key examples of TOP promoters:

i) Dana White (UFC)
ii) John Jaquish (X3)
iii) Gary Vaynerchuk
iv) Richard Branson
v) Elon Musk
vi) The Rock
vii) Grant Cardone
viii) Dave Ramsey
ix) Daymond John
x) Simon Sinek
xi) Peng Joon
xii) Neil Patel
xiii) Tom Brady
xiv) Dave Asprey
xv) Bob Iger
xvi) Steve Jobs
xvii) Tiger Woods

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Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

These 3 Pillars are the cornerstone of Andrew's best-selling book, Sales Velocity. Every business MUST have a strategy around all three or scaling the business will be next to impossible. We broke them down in detail on this Episode of Sales Velocity TV. Watch now!

Here’s peak inside what we covered in Episode 49:

• How businesses that generate the most leads and stay relevant have the best direct response marketing strategy in place right at the core of the business.
  
  
• Why it’s important to understand that prospects process and consume information and respond accordingly through different forms of media, which is why selling through multiple ways instead of just one way is critical.
  
  
• How customer experience plays a crucial role in your sales process because of referral activity.
  
  
• What lessons the marketing of ProActiv can teach business owners and how their massive multimedia marketing strategies won.
  
  
• Why coming into a saturated market with “broad advertising” may not be the best way — You need the right story, the right angle and the right hook to compete with the huge conglomerates.
  
  
• What direct response marketing is, and how “crafting the story” and tapping into emotions is critical in this process. It’s not just about advertising your product or service, it’s essential to get into the mind and the heart of the prospect being advertised to.
  
  
• How a portfolio of different (advertising) media can help you get through to new layers of people with what they respond to best — One style of ad or offers won’t work for everyone, so multiple channels and different structures need to be used.
  
  
• Why multimedia selling isn’t just about the front end process — Creating a good follow up environment is critical for giving your customers the best experience.
  
  
• Why offering to a customer that has already been acquired can lead to exponentially high conversion rates because it’s easier and cheaper to retain a customer, rather than sell to new ones — Repeat buyers are key, treat your customers like gold.

RESOURCES:

Sales Velocity TV - Episode 19: Storytelling For Ultimate Success

Sales Velocity TV - Episode 20: Salesmanship In Print

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Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Do you know the difference between Branding and Marketing? There’s actually a huge difference. One will make you a lot more money as a business owner than the other. Find out what it is and how to execute it on this episode of Sales Velocity TV.

Here’s peak inside what we covered in Episode 48:

• A fascinating story about the rebranding of Pier 1 and how you can swipe their strategy and make a fortune! 
  
  
• The simplest breakdown between Branding and Marketing is that, Branding is your “Why” and Marketing is your “What”.
  
  
• A brand is a set of expectations, memories, stories and relationships, taken together that account for a consumer's decision to choose one product or service over another. 
  
  
• Branding is everything if you want to create something long term, that has a value to it. For selling, returning customers, recurring revenue and longevity, branding is the key. 
  
  
• Your brand is what people feel when they interact with you and your product. However, there is a right way and a wrong way to do this. 
  
  
• Being omni-present and giving the best customer service is what marketing is about. 
  
  
• Why the branding of your website, brochure, social media and email marketing should be congruent and consistent throughout. Lack of congruence in your branding equals lack of trust. 
  
  
• Why your goal should not be to sell to everyone; but to sell to those who believe in what you believe -- a powerful brand archives this.
  
  
• As a small business owner, you’ll gain a huge edge by personalizing and humanizing you and your brand -- people buy from people they know, like and trust.
  
  
• How the TOP businesses in the world use Education-Based Marketing and Information Marketing to get at least triple the amount of qualified leads than their competitors do who don’t -- This one is a breakthrough!
  
  
• If you have the courage to slow down the Sales process and focus on building credibility and value with training and education, you will eventually sell more with less resistance. 

RESOURCES:

Start With Why - Ted Talk by Simon Sinek 
Seth Godin
Dan Kennedy 

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Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Believe it or not, as Business Owners and Entrepreneurs, we are more driven by "time freedom" than we are by "money." The freedom to work for ourselves on our terms while having no ceiling on our income potential is something most would give anything for. In fact, it's the American Dream. And many crawl over broken glass to get to America to experience it...

In this Episode of Sales Velocity TV, Andrew and Aaron veered off a bit and discussed a disturbing trend underway, an attack on our personal freedoms, now happening in plain sight that will not only affect your business, but your life and the lives of your children in the years ahead, if nothing is done about it. Sometimes we get so busy IN the business that we fail to SEE the trends around us that will affect everything we own and care about. Watch this one closely…

NOTE: We started this Episode off as, "The 3 Pillars Of Every Top Sales Machine" but then we veered off topic around minute 7. But we'll be back next week with this topic. Not to worry!

Here’s peak inside what we covered in Episode 47:

• Why entrepreneurs are a more “freedom” oriented class of people — They are DRIVEN by freedom, especially time freedom.
  
  
• How it’s disturbing, just downright insane how when a business owner or entrepreneur wants to fight for their freedom in America, the country that people walk through broken glass to get to, they are shamed and frowned upon.
  
  
• Why people NEED to focus on what’s right for their next generation, instead of being political slaves.
  
  
• Why it’s critical, as an entrepreneur, to be aware of what’s going on around you, especially because of some of the new government measures as these WILL affect your future.
  
  
• How freedom is slowly being “CHIPPED AWAY” and not “hammered away” — and it’s crazy how so few realise it.
  
  
• Why there is a disconnect between government officials trying to dictate public health measures.
  
  
• Why it’s important to understand, as a business owner who’s living in a democracy, that no matter what you stand for, you have a VOTE — you can exercise your power, because the people that are currently in power, work for YOU. You put them in power — Governments want control, they’re not there to show compassion.
  
  
• How to take a step back and FIND your voice, do ACCURATE research — Don’t believe everything at face value.
  
  
• Why it’s CRITICAL to listen to what the right wing media is saying, then listen to what the left wing media is saying, then listen to the most crazy conspiracy theories around the topic, and THEN make your decision. Critical thinking isn’t easy, it takes work and it takes courage.
  
  

RESOURCES:

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

The Sales Prevention Department reared its ugly head again! But this was no ordinary Sales Prevention example. This was the grandfather of Sales Prevention examples, the biggest of them all. And Andrew darn near lost his mind discussing it! Must see TV.

Here’s peak inside what we covered in Episode 46:

• Why it’s important to take a second and question whether any of these things are happening in YOUR business, and better yet, WHERE are these things happening in your business — and preventing sales from happening.
  
  
• An insight on Andrew’s recent example of a retail sales prevention moment and how even the smallest of mistakes can cost BIG money — Andrew’s frustration is real!
  
  
• Why you need to understand, as business owners, that when somebody wants to buy from you, you HAVE to remove as much friction as possible.
  
  
• Why you shouldn’t EXPECT what you can’t INSPECT. Don’t expect great results and a great experience, if you don’t inspect what’s going on in your business along the way.
  
  
• Why it’s absolutely essential for ALL divisions of your business to be in sync with each other — Your business can’t be efficient as a whole, if one division is performing excellently, and the other one is a dumpster fire — Hear Aaron’s frustration in this episode!
  
  
• Why it’s important for you to ALWAYS know what’s next — When a customer has to ask you “what’s next?” You’ve already lost control of the situation and you’re in big trouble.
  
  
• What the “compound effect” (and not the good one!) in Sales prevention is — and why it’s critical that you catch it and nip it in the bud before it spreads like a cancer in your business.

RESOURCES:

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

As Business Owners we ALL get stuck from time to time. The key is to first notice it. The second key is not to stay stuck. On this Episode of Sales Velocity TV, we broke down exactly what we do when we get stuck or hit a wall and how we use it as a catalyst to get to the next level. Watch this one right away, unless you like staying stuck.  ;)

Here’s peak inside what we covered in Episode 45:

• Why entrepreneurship is often a “stair-step incline” rather than a straight line up.
  
  
• How to stay conscious of the barriers that may be affecting your business — The first step to fixing a problem is being aware of the problem itself so you can effectively break through those barriers.
  
  
• Why loss of control and perception can limit your ability to look at things strategically and be able to make STRONG moves instead of reactive moves. 
  
  
• Why resetting your desire, inspiration and motivation is important — YOU are the catalyst that makes things happen in your business.
  
  
• Why you NEED to learn to let go of controlling certain elements of your business as a CEO — You might just need a sales stud, or a sales team if you’re going to scale your business. 
  
  
• What the major difference is between thinking strategically vs thinking tactically and why strategic thinking can help you be happy, inspired and creative so you can take your business to the NEXT level.
  
  
• Why it’s important to have other interests besides your business — There is MORE to life and it’s essential to have another outlet. It frees your mind and massively expands your mind to new possibilities.
  
  
• Why it’s absolutely critical to have a second set of eyes on your business. Top performers in every single industry have consultants, advisors and coaches to be the second set of eyes because that’s how BIG shifts happen and that’s how you break through barriers.

RESOURCES:

The Entrepreneurial Roller Coaster - Darren Hardy

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com