The Aaron LeBauer Show

3 Key Strategies from Black Belt that really helped grow my business

1) Upgrade how I run my coaching calls and client events

2) Raised Prices

3) Evergreen onboarding and kick off call, delayed Game plan, agree to platinum promise and upgraded welcome sequence - helped with retention

4) Automated emails so there’s always a trickle of prospects

5) worked with a coach to always have a game plan and focus for exactly what to do next and sticking to the plan.

TIME STAMPS:

1:00 introduction

10:37 why you need a coach

13:55 create monthly recurring revenue

19:15 selling one on one

21:54 pay for traffic

24:01 email marketing

26:25 hire a team

32:06 build a sales team

34:55 sell more of it

40:12 embrace the grind

44:18 upgrade mindset and leadership

49:00 do the work

53:57 leverage software and systems

Here’s the problem:

You’ve been told you’re stupid for not remembering things.

You sat in a room with no windows and told to “just study harder”.

You’ve been told you’re not good enough for forgetting your homework.

Struggled in school to get straight A’s? But you’re intuitive and great with your hands?

ADD how it effects me and how I manage it

If you have ADHD, you are a problem solver and need to leverage that super power.

My ADHD Superpowers are solving complex problems and locking on to a target and not letting go.

I see solutions to problems others can’t see or can’t see for themselves.

It’s what has helped me be able to charge $250/hour for physical therapy when everyone else thinks physical therapy is only worth the co-pay.

It’s why I am a coach and have a coach.

It’s also what gets me in trouble in personal relationships.

It was really hard listening to my ex when she just wanted to process her feelings and what happened. I just wanted to solve the problem, make a decision and move on.

It’s even what bugs me about my mom.

She’s always trying to solve my problems instead of just listening to me.

it’s why my daughter and I clash, fight or bicker as other people see it. She also wants to be heard and with every problem I see a simple solution.

5 Ways I manage my ADD

1) Write it down - Make Lists

2) Calendar - if it doesn’t exist in my calendar it’s not happening.

3) Take action on the small things and complete the tasks

4) Time Timer 0- time block 

5) Maintain a routine

-keys/wallet always in the same place, 

-Wake up and workout at the same times

-weekly schedule - work in the morning, calls in the afternoons

6) Medicate - Take Ritalin - it keeps me from having to jungle all the balls, even in the afternoons when I’m with my kids

The bigger the problem you can solve the more impact you will have and the more money you can make.

7 Steps to build an audience willing to buy anything

1. Choose 1 platform
2. TikTok, IG, FB, YouTube
3. Teach and Share what you know
4. Answer FAQ’s
5. Create a Content Database
6. Youtube, FB Group, Discord, Blog, etc
7. Document the journey
8. 5X5 Content Grid 
9. List 5 big problems you solve
10. Your Story, Success Story, Famous Person Story, Myth, What, Why, How, Mistakes
11. Teach what and why, not necessarily the how
12. Be Consistent
13. Weekly, 3x/week, Daily
14. Batch Content
15. Use a VA
16. Listen to your audience for feedback, problems, questions, etc
17. Ask for feedback
18. Write down common questions, phrases, etc
19. Build an email list
20. 5 minute video lead magnet in exchange for email address
21. Based on what your audience resonates with
22. Active campaign https://lebauerconsulting.com/activecampaign
23. When you’re ready to launch a course and go all in DPT Prenuer https://www.lebauerconsulting.com/DPT
24. Add additional platform(s)
25. Add value to others
26. Interview
27. Promote
28. Refer

Why you need an online business

1) Answered questions

2) Created a Blog - with FAQ’s - now I would just do Youtube

2.5) Signed with Aweber and built an email list - with lead magnet

3) Released a paid digital download that I knew was the bonus to the course

4) Hired a coach

5) Sold my course

6) Build the course

7) Raised the price

8) Sold course on Webinars

9) Made it evergreen

Join me today as I talk about how to build monthly recurring revenue and why you shouldn't rely on front end sales. I go over the differences between a high and low value ticket items, and strategies to use both.

6 ways to build monthly recurring revenue 

1. Low ticket app
2. Trainerize
3. Low ticket coaching
4. discord/FB Group
5. Low ticket membership
6. Course/Gym Membership
7. Massage Envy, Stretch Zone
8. $97 “mastermind” - but is it really?
9. Medium ticket software
10. Clickfunnels
11. DPT Prenuer
12. Medium ticket therapy/coaching/group
13. Can get courses for Free
14. Inner Circle
15. Wellness Warrior Program
16. BNI
17. High ticket coaching
18. Mastermind Group
19. Black Belt/Boardroom

You are your brand. People buy from you because they like you and believe in you. That's why your personal brand matters.

6 Steps to get started

1. Buy your name url
2. Rebrand your personal twitter/X, IG, socials as you
3. Start a Facebook brand page
4. Share what you know
5. Tell your story - what’s your hero’s journey? Think luke skywalker
6. Make offers

I've always said, you only loose when you quit, so don't quit.

Today we're talking about when to call it quits

Or when to pivot and keep your focus on what’s working

How do you know when to call it quits?

It's when you're spending more time and energy on a project than it is giving you back in return or has a potential to give you in the future.

Last year, I was asked for a divorce.

It rocked my world.

I had joined the Black Belt mastermind, built the systems and then when I had no capacity to operate in my business the systems helped me continue to grow.

The connections in the group helped me through the process and gave me a safe place to go to ask for help when I needed it in my business.

The crisis is not the reason to quit. It's the signal that it's time for you to go deeper.

Plus: Whenever you’re ready… here are 3 ways I can help you grow your coaching business:

1. Grab a free copy of my book

It’s the road map to launch, grow & scale your physical therapy business. -> Click Here

1. Join our CashPT Blueprint Program and be a Case Study.

I’m putting together a new coaching case study group this month and if you’d like to work with me on your client-getting and scale plans… just send me a message at m.me/AaronLeBauer with the words “Blueprint”.

1. Work with me and my team privately

If you’d like to work directly with me and my team to take you to 6 or 7 figures… just send me a message at m.me/AaronLeBauer with the words “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

You can solve for the last person but you can’t do it for them

You can lead a horse to water but you can’t make him drink

There’s no man on a white horse coming to save you.

Hurt people hurt people and broken people are broken for a reason.

“I don’t fix broken birds.”

If you don’t succeed they are going to die in your hands anyway. If you do it’s just going to fly away.” - Andrew Tate

Solve for the last person.

Winners aspire to do better and make you better at the same time.

We’ve built a step by step blueprint to get to 6 figures and a road map and game plan to take your existing business to multiple 6 figures and 7.

I’ve been doing this since 2013 and after working with 1,000’s of clients, in that time have built a proven frame work

The 1 thing I can’t do for you is:

Decide to start and make your decisions

Take action & Do your work

I can’t drink the water for you.

I can’t fix your business for you.

We’ve solved the problem for the last person. You just have to be willing to help yourself.

The one thing I won’t do- is quit on you.

You’ll only be as success as your personal development and if you’re not working on yourself and making your self better, leveling up your mindset and growing, you’ll never grow your business to the level you expect or deserve.

Are you ready to get started?

Plus, whenever you’re ready... here are 3 ways I can help you grow your physical therapy business:

1. Grab a free copy of my book

It’s the road map to launch, grow & scale your physical therapy business. -> Click Here (www.CashPTBlueprintBook.com)

Click Here -> www.CashPTBlueprintBook.com

2. Join our CashPT Blueprint Program and be a Case Study.

I’m putting together a new case study group this month and if you’d like to work with me to launch your cash practice... just send me a message at m.me/AaronLeBauer with the words “Blueprint”.

3. Work with me and my team privately

If you’d like to work directly with me and my team to take you to 6 or 7 figures... just send me a message at m.me/AaronLeBauer with the words “Private”... tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! 

Here some things to consider:

1) Do you both want to fill the same roles? Ie: both treat patients, both do the marketing, both be the visionary?

Or Are your strengths and interests complimentary?

2) Should to have a trial period and need an exit strategy if it doesn’t work or feel right.

Set expectations, have a “safe” word

Should have an operating agreement that deals with dissolution of the business, and depending on the laws of your state, your business may belong to your partner in marriage whether they work in the business or not.

Book recommendations if you do decide to run your business with a partner

E-myth by Michael Gerber

And

Rocket fuel by Gino Wickman

I’m officially divorced!

We were together for 22 years, married for 17 and Yes we had been having issues, seen therapists, regularly checked in and talked through our challenges, even made it through covid, but then something shifted.

A few days after PT Biz con 2022 my wife at the time asked for a divorce.

The last 15 months have been some of the hardest up and down months in my life, especially 2 months directly after PT Biz Con Live 2023 this year.

I’m sure if you’ve been a long time listener you might have noticed a shift. Maybe you haven’t. Maybe you guessed something was up.

Up until now I’ve been hesitant to share this because 

#1 I didn’t believe it was really true and didn’t know how to talk about it or who I could without disparaging someone I knew and loved for 22 years

#2 I didn’t want to share anything until I knew that everything was complete, finalized and official because I didn’t want it to make my life even more difficult

#3 I didn’t want to make it all about me because my duty on this podcast and in my coaching business is to my subscribers, listeners and clients so it’s taken a while to start to process what happened in a way that my story can hopefully be helpful to you

I hope if you are currently in a committed relationship that you can learn a few things to make it even better

And if you are looking for your next relationship that you can learn something from me to make it even better and

If you are divorced or working through a divorce you know you are not alone, because I know I sure felt that way at times.

I have a lot of lessons to share in upcoming episodes about business and life and I feel like I need to share this with you so there is context as I try to pass along the lessons I’ve learned through this process in business and in life.

So far everything is chill, the kids are doing great, I’ve got 50/50 custody and have spent more time with them in the last year and a half and built a stronger bond with them, than I was able in the years before separating.

Lessons Learned:

1) When things are tough, lean on your friends and team

2) Systems to grow your business are vital. - what I learned and set up in BlackBelt helped me continue to grow my business when I didn't have the capacity to do more than the basic necessities.

3) Take your time - don’t rush the process. In NC you have to be separated a year before filing for a divorce. I’m glad I waited because what I learned along the way, changed my outcome and situation.

4) karma is a bitch

6) It's the tough things that you go through that will make you even stronger

7)Aligned in vision and tell the truth.

8) No and the truth doesn’t hurt my feelings

9) There is not “the one” there is “the one right now”

10) Make the decision and be ok with the other person’s emotional regulation

11) Find someone who supports you and doesn’t drain you

12) If you’re in a relationship, learn more about how to be better in a relationship, better lover, communicator and partner - listen to podcasts and personal development shows.

I have a clear and defined path forward. I’m no longer being held back in my business and  now have a higher bar to earn even more money to ensure that the amount of $ I am paying out every month is inconsequential to me

I’ve already had a few close friends reach out to me this year for relationship advice.

It was weird because I don’t feel like I’m the best to give relationship advice, lol! but, they were both struggling in their marriage and I had just been through the worst of it.