The Aaron LeBauer Show

Today I speak with Nick Esemplare, a Physical Therapist who has a desire to help over 100,000 people understand that their body is resilient and it can do anything you ask of it. He knew he wanted to be a physical therapist in high school. As he got older the passion grew more and more. He was a personal trainer for 8 years all throughout college and also competed in bodybuilding for years. Now his practice Achieve Physical Therapy, is located inside a personal training studio and a gym where they specialize in helping powerlifters, bodybuilders and barbell athletes understand their resilient body and promote an ability to continue to train hard while working through injuries.

Nick shares his experience of choosing powerlifters as his niche and how it has changed his business. He has so much knowledge to share. You don’t want to miss this interview!

Be sure to join us at PT Biz Con 2023 – the premier event for physical therapists looking to grow their businesses and reach their full potential. Visit www.PTBizCon.com to learn more and register today.

Tops Covered:

-discovering your niche

-helping people understand their resilience

-promoting peoples ability to continue to train while recovering or going through an injury

TIME STAMPS:

1:00 introduction

2:40 wanting to start a business

9:05 finding a niche

15:45 choosing powerlifting

25:00 what’s working right now

30:10 future goals and creating resilience 

35:15 big lessons learned

43:50 PT Biz Con

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation

Connect with Nick:

Website: https://Www.achieveptnj.com

Instagram: https://www.instagram.com/achieveptnj/

Youtube: https://www.youtube.com/@achieveptnj

1. Go All In

Stop working in someone else’s business to build their equity. Take that time and effort to build your own business, your brand! 

2) Fall in Love with the process

Focusing on the process and doing what’s right for your clients, and the results will come. If you focus only on the results, then you’ll never actually get to where you want to be. 

3) Surround Yourself with Likeminded People

You want to be around people who support you in your goals, not ones who tell you it’s not possible. 

4) Work with a Coach or Mentor

Working with a coach or mentor is the things that will fast track you to success. Hands down.

5) Get a ticket to join us at PT Biz Con

My goal for PT Biz Con is that you make back the money you paid for a ticket before you even leave the event.

Don’t wait any longer to start building your personal brand. Pick just one of these strategies and get started today. And if you want to level up your career even more, be sure to join us at PT Biz Con 2023 – the premier event for physical therapists looking to grow their businesses and reach their full potential. Visit www.PTBizCon.com to learn more and register today.

TIME STAMPS:

1:00 introduction

2:19 go all in

4:45 fall in love with the process

9:01 surround yourself with like minded people

13:39 work with a coach or mentor

16:07 come to PT Biz Con

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation

Are you ready to take your physical therapy career to the next level? If so, it’s time to start building your personal brand. And trust me, it’s worth it. Your personal brand is your most valuable asset, and it can give you the leverage you need to sell products, services, and courses online. Plus, as you grow your brand, you’ll have multiple streams of income and the ability to help millions of people. So, how do you get started? Here are nine ways to build your personal brand as a physical therapist:

Blog: Start a blog to share your knowledge and expertise with the world.

Podcast: Host a podcast to share your insights and advice with a wider audience.

YouTube channel: Create a YouTube channel to share educational videos and tutorials with your followers.

Website: Develop a website to showcase your services and share your brand message.

Social media user name: Choose a consistent user name across all of your social media platforms to build your brand and make it easy for people to find you.

Write and publish a book: Share your knowledge and experience in a book to establish yourself as an authority in your field.

Get published: Contribute articles or columns to industry publications to share your insights with a wider audience.

Get interviewed: Seek out opportunities to be interviewed by industry publications or podcasts to share your expertise with others.

Create valuable and shareable content: Share valuable and shareable content on your social media platforms, blog, and website to attract followers and establish yourself as an authority in your field.

Don’t wait any longer to start building your personal brand. Pick just one of these strategies and get started today. And if you want to level up your career even more, be sure to join us at PT Biz Con 2023 – the premier event for physical therapists looking to grow their businesses and reach their full potential. Visit www.PTBizCon.com to learn more and register today.

The Top 5 Reasons to Attend PT Biz Con:

1) Learn from industry experts

2) Network with professionals

3) Access exclusive training

4) Learn about latest technology & marketing strategies

5) Get inspired and motivated

If you’ve ever been to an industry event and felt like the topics and presentations just didn’t apply to you, or if you’ve hesitated to go because you thought it would be a waste of your time, then PT Biz Con is the conference for you. This is our chance to take advantage of the massive opportunity that’s right in front of us to help patients understand that they have alternatives to unnecessary surgery and injections, and to show them why they should choose physical therapy first.

Don’t miss out on this opportunity to learn the step-by-step blueprint for success and grow your physical therapy business in a way that truly makes a difference for your patients. Comment below and I’ll send you a private early bird link to get your ticket to PT Biz Con today! I’ll see you there!

On today’s episode, I talk about why I quit the APTA. Did I just trigger you?

The APTA has actually done a lot of good for us. Without them, we wouldn’t ’ be where we are as a profession, because they are our ONLY unified voice for legislation! And I was a member for years, all the way up until 2020. Let me tell you why I decided not to renew my membership. When I was a member, I identified problems and offered solutions to do things better! But it always fell on deaf ears. No one would listen. 

I’m not saying you shouldn’t be a member, and I’m not saying they’re bad! But it was no longer a fit for me. 

If you find a problem but do nothing to fix it, then you’re just complaining.  

The APTA is a big ship that takes a long time (too long) to change directions. There are people willing to stand up and help out, but there is a lack of feedback provided to those who DO offer their time and services to better the organization. After a certain point, it becomes obvious the your effects aren’t appreciated. 

We shouldn’t be relying on referrals from physicians and the APTA doesn’t seem to be on board with that idea.  

 The final straw was the lack of guidelines and support when we were dealing with COVID. We had no advice on screening questions, how to pivot out businesses, how to utilize Telehealth. NOTHING!

This was a time to lead and the APTA dropped the ball. 

I didn’t get he value from my membership in the APTA. That’s what it boils down to. If the value is there, regardless of what it is, you stay. 

We talk about:

-the good the APTA has done

-where they’ve fallen short

-being open to new ideas 

-falling short on feedback

-relying on physician referrals

-lack of transparency

-getting the value you expect

TIME STAMPS:

1:00 Intro

3:40 complain but take action

7:30 trying to speak at PPS and CSM

9:15 reluctant to make changes 

14:30 how COVID was handled 

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation

If you are ready to launch and grow a Cash PT practice, DM me “Blueprint” to get started!

Plus: Whenever you’re ready… here are 3 ways I can help you grow your coaching business:

Grab a free copy of my book

It’s the road map to launch, grow & scale your physical therapy business. -> Click Here

Join our CashPT Blueprint Program and be a Case Study.

I’m putting together a new coaching case study group this month and if you’d like to work with me on your client-getting and scale plans… just send me a message at m.me/AaronLeBauer with the words “Blueprint”.

Work with me and my team privately

If you’d like to work directly with me and my team to take you to 6 or 7 figures… just send me a message at m.me/AaronLeBauer with the words “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Taking off the Golden Handcuff with Dr. Owen Johnston, PT, DPT

On today’s episode, I talk with Dr. Owen Johnston of Advanced Physical Therapy Wellness. He’s a physical therapist in San Diego, California. We hear Owen’s journey and how a hiking injury as a teenager lead him to peruse physical therapy. Owen tells us about his start as a physical therapist and how he eventually gelt compelled to start his own cash-based practice. He talks about the burn out her experienced in orthopedics and in home health, something many new physical therapists experience. 

Owen’s willingness to learn and take action is the secret behind his success. His growth mindset is what we all need!

Owen’s experience is so relatable. You don’t want to miss this interview!

We talk about:

-serving the local community

-deciding to go into private practice? 

-asking questions and taking action

-the experience of treating patients

-the secrets of success 

-vision for the future

-continually developing as a person and physical therapist

-escaping the Golden Handcuffs

TIME STAMPS:

1:00 Intro and the golden handcuffs

3:30 “falling into” physical therapy

6:30 finding his REAL dream job

15:00 experience working with Aaron

20:25 explaining his “Why” and vision 

30:01 tactics to explode your business

44:40 five year plan 

Connect with Owen:

Website: https://www.advancedptwellness.com

Instagram: https://www.instagram.com/advancedptwellness/

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation

If you are ready to launch and grow a Cash PT practice, DM me “Blueprint” to get started!

Plus: Whenever you’re ready… here are 3 ways I can help you grow your coaching business:

Grab a free copy of my book

It’s the road map to launch, grow & scale your physical therapy business. -> Click Here

Join our CashPT Blueprint Program and be a Case Study.

I’m putting together a new coaching case study group this month and if you’d like to work with me on your client-getting and scale plans… just send me a message at m.me/AaronLeBauer with the words “Blueprint”.

Work with me and my team privately

If you’d like to work directly with me and my team to take you to 6 or 7 figures… just send me a message at m.me/AaronLeBauer with the words “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

The Real Problem in Physical Therapy

The easy route never pays well. The only route in life that pays well is the hard route.

99% of physical therapists struggle to earn the money their degree should command.

Most are struggling to pay off their student loans.

If you can make a life changing transformation for your patient you deserve to be compensated for it.

Treat the patient that’s right in front of you. Not the diagnosis or body part.

Stop being afraid of making waves and rocking the boat. Stick to your ethics and morals.

Stop making decisions based on what the insurance will pay for.

Stand up for what’s right.

Start making decisions and recommendations that are what is in the best interest of your patient.

That’s what a “real doctor does.

Fuck insurance companies. 

If you are passionate about patient care, hate being micromanaged, want freedom to practice and treat your patients the way you think is best, not insurance companies, and you want to build a 6 figure cash practice in the next 90 days and make 2023 your best year ever, you might be a great fit for our CashPT® Blueprint Case Study group that’s starting soon.

If you are interested in joining us, just comment below with the word “Case Study” and I’ll send you the details on the program and how you can join us. 

TIME STAMPS:

1:00 introduction

3:30 why physical therapists struggle

9:30 giving patients what they need

14:00 insurance reimbursements are going down 

19:30 treat the patient in front of you  

How will you approach 2023?

You can’t save your way to wealth. It’s much easier to make another $1,000 than it is to save $1,000

How to overcome your biggest challenges and thrive in a recession

1) Acknowledge the problem

2) Make a Plan -prioritize your needs

3) Feel the hurt - Growth doesn’t happen in your comfort zone

4) Action Beats Anxiety -Prioritize and Do something Everyday

5) Just. Keep. Fucking. Going.

A recession is the biggest opportunity for your business

While everyone else is panicing and running around like a chicken with it’s head cut off, when you keep a cool head and demeanor you are positioned to make big plays,

What’s the biggest problem you solve?

If you can help people solve a big problem that others struggle to solve themselves or for your patients, wouldn’t you agree it’s your ethical obligation to help as many people as possible?

If yes, then the next step is making sure everyone knows about the solutions you offer and problems you solve.

Then it’s up to you to figure out a way to make more sales and get your product or service in the hands of even more people.

If you are passionate about patient care, hate being micromanaged, want freedom to practice and treat your patients the way you think is best, not insurance companies, and you want to build a 6 figure cash practice in the next 90 days and make 2023 your best year ever, you might be a great fit for our CashPT® Blueprint Case Study group that’s starting soon.

If you are interested in joining us, just comment below with the word “Case Study” and I’ll send you the details on the program and how you can join us. 

This is for you if you’re thinking about launching or scaling your cash practice and are concerned about the economy. 

TIME STAMPS:

1:00 introduction

3:30 avoiding panic

8:20 easier to make money than save money

17:03 acknowledge the problem

19:19 make a plan

20:30 feel the hurt

22:44 action beats anxiety

24:44 keep going

30:00 ethical obligation to help  

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation

Do you have what it takes...to survive the Recession?12 steps to recession proof your business:1) Proven offer

2) Solve a BIG problem

3) Marketing on point.

4) Learn how to sell…and then make offers!

5) Automated Email follow up

6) Play the long game

7) Persistence & Patience

8) Give more than you take

9) Create & share

10) Build Your Team

11) Peers “To go fast go alone, to go far go together”

12) Hire a Coach

If you’re ready to go all in and grow your business in the fastest time possible without worrying about the effect the upcoming recession will have you may be a good fit for the Platinum Mastermind coaching group that I run. Just comment below or send me a DM with the word “All In” and I’ll send you details.

Today, I’m going to give you an email to send that can make you $1,000 or more. The PT Email Engine™️ is a powerful tool, if you only just use it!

But before I go into detail about the Black Friday PT Email Engine™️ offer, I want to give you value first. 

I’ll explain the one email you need to send non-patients and the email you need to send previous and existing patients. 

A Pre-Loaded Marketing Account to Generate a Consistent Flow of New Patients Every Month (Even If You Don't Have the Time to Learn a New Software) for Only $1!!!

I don’t know about your specific situation however I do know that when I started my cash practice back in 2009 I struggled to get new patients using the traditional marketing strategies taught by the APTA, the Private Practice Section and used by traditional clinics.

Those just didn't’ work, are too expensive for a small business and when does it ever feel good sucking up to the “doctors” and asking for handouts?

I think we can both agree that PT school didn’t give you the tools to demand much more than $100K/year nor teach you the strategies to run a profitable physical therapy business.

And since you’ve been trained to be skeptical and do your research, as we all should be, and PT business owners come to me every week asking to learn how to get new patients fast and create a consistent flow of new patients, that as an ethical and honest bribe to help you radically grow your PT business, I want to give you my best marketing emails and forms and set you up with your very own PT Email Engine™️ marketing account for just $1 for the first 30 days.

We’ve been using these marketing strategies ourselves and teaching them to the top cash practice owners in the USA since 2013 to generate millions of dollars in revenue and helps 100's of 1,000’s of patients Get PT 1st. It's time you had them at your disposal too!

That’s your email list.

We’ll help you build a powerful email list. One that does all the work for you and is the most valuable asset you own.

Something that is so valuable that it becomes your best employee and helps you generate at least $10 per contact per month!

Where to get it... www.PTEmailEngine.com

1:00 giving thanks

4:08 the two emails you need to send

10:20 simplicity of PT Email Engine™️

15:03 putting in the work

20:11 bonuses of the black Friday deal 

 21:43 having more than 1,000 contacts 

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation