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Ever wondered what the secret ingredients are that transform a single dental practice into a global empire? I'm going to take you on a thrilling journey that started with a single practice and blossomed into 250 across multiple countries. This episode is a treasure trove of valuable insights on the principles and strategies that catapulted my business to the top, which are also applicable to both family-owned and multi-location practices.

As we navigate through this exciting journey, we also unpack the genesis of NPG Iconic, an event known for its innovative ideas and unique perspectives from experts outside the orthodontic industry. We'll shed light on how non-clinical skill set training for team members can set your practice apart from the competition, and spill the beans on some exhilarating plans for this event. One of the highlights of our discussion will be the impact of attending events outside of your industry, the merits of speakers from diverse backgrounds, and the superior returns of investing in your business as compared to traditional advertising.

Finally, we'll dive deep into the indispensable role of transparency in business and public speaking. Prepare to learn the power of vulnerability in forging stronger connections with your audience. We'll also shed light on how to enhance your business brand, convert your patient base into your sales force, and revamp job descriptions in a way that will revolutionize your practice. As a thank you for joining us on this ride, we are offering free business consultations for those who give reviews and show support for the podcast and New Patient Group. So sit back, tune in, and prepare to be enlightened!