Smokey Bear. Crash Test Dummies. Love Has No Labels. These iconic advertising campaigns reflect how the Ad Council applies creativity to causes that sway millions. As explained by Ashley Menschner, senior VP of media, the council harnesses every available platform in advertising to educate audiences on matters such as addiction, gun safety and, coming soon, mental health. Founded in 1942 as the War Advertising Council, this nonprofit has no fear of what’s new in media. This week on CES Tech Talk, find out what the Ad Council is considering as the metaverse matures.