Behind the Numbers: an EMARKETER Podcast

The Ad Platform: Mismeasuring Digital Ads...Quantitative Fallacy and The Click | January 9, 2020


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The much-heralded measurability of digital led to an advertising revolution. eMarketer principal analyst Andrew Lipsman joins host Nicole Perrin to talk about its excesses, and why it's time for marketers to wake up from the dream of perfect measurement.
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Behind the Numbers: an EMARKETER PodcastBy EMARKETER

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