Shop Talk looks at how advertisers have crafted their consumer messaging during the event. Thanks to our Fort Worth listener for the topic! But first, Caught My Eye looks at chatter in the Trader Joe's Line, and the complications of the word "master" in real estate and other uses are revealed. Maggie Lena Walker, an African American businesswoman and the first woman to charter and run a bank in the United States is our Business Birthday.

We're all business. Except when we're not.

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