The advice gap remains a significant challenge for the UK financial sector, with 90% of people currently making major financial decisions unsupported. The advice gap remains a significant challenge for the UK financial sector, with 90% of people currently making major financial decisions unsupported.

In this episode of The Advice Shift, Mark Baldwin and Andy Brown from Phoenix Group discuss why the industry's obsession with complex mathematical formulas often creates a barrier to trust. We tackle the "Great Compromise"—the fundamental tension between the desire to save for the future and the immediate need to feel good today.

By examining AKG research on the rising cost of living, we discuss how advisers can keep clients focused on long-term objectives during times of financial stress. Learn why making retirement feel less distant and more human is the key to closing the advice gap and building lasting client relationships.