In this episode, we delve into the fascinating world of behavioral science with marketing maestro Richard Shotton. With 23 years under his belt and collaborations with giants like Google and BrewDog, Shotton unveils the secrets behind consumer decision-making. Discover how his latest book, "The Illusion of Choice," provides groundbreaking insights into marketing strategies and consumer engagement. Tune in to uncover the psychological underpinnings that can revolutionize your marketing approach! https://www.theagentsofchange.com/528

Grab your seat now for our Digital Marketing Summit: https://www.theagentsofchange.com/summit

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In the world of e-commerce, forming genuine connections with customers can feel like a challenge. By harnessing the power of personalization to delve into consumer behavior and preferences, businesses can uncover the triggers and influences that shape their buying habits. Doctor of Digital Strategy, Kyle Allison, is here to help us brainstorm ways we can create human connections with our own customers. https://www.theagentsofchange.com/527 Register now for our Digital Marketing Summit: https://www.theagentsofchange.com/summit

Is your message being lost in a sea of homogenous content? In this episode of The Agents of Change podcast, Rich Brooks sits down with content marketer Joe Zappa, the founder of Sharp Pen Media. Joe shares invaluable insights on avoiding homogenous content in marketing, emphasizing the critical need for strategic narrative building before diving into content creation.

Discover how to differentiate your company, resonate with your audience, and elevate your business with Joe's expert advice. https://www.theagentsofchange.com/526

Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit

Pre-Register now: https://www.theagentsofchange.com/summit/register