Egyptian-born Abdelrahman (Abdo) Wahba co-founded popular Arabic audiobook site Iqraaly – but it wouldn’t have seen its current success unless Abdo had taken the time to analyse deeply what made customers stay loyal. To do that, he had to get to his “Aha moment”. Now based in Berlin as the Head of Product for the Offerista Group, he ran through his process with us.

Quote of the Episode

Everyone knew that if a user signs up on Twitter and follows 50 people, chances are they will keep using Twitter forever… but how did [they] get to this very simple Aha moment definition? It was never mentioned.  We decided we needed to figure it out and write the article.

My definition: A series of events – or a specific experience – that the user has with the product that flips the switch with them… that converts them from a casual user to a long-term, loyal user.

 

Listen if you’d like to learn more about

* Spinning yarn with the leg of a donkey (Egyptian proverb)

* How to perform an Aha analysis – when to do it, what information you need, how long it takes, and what you’re actually looking for

Links mentioned in this episode

* Follow Abdo on Twitter and keep up with his writing on Medium

* Abdo’s article on Aha Moment Analysis, and the short version – 9 “quick” steps to discover your product’s Aha moment

without prior knowledge of data science

* Dave McClure on Pirate Metrics

Hosts

The Product Experience is hosted by Lily Smith and Randy Silver.

Lily enjoys working as a consultant product manager with early stage and growing startups and as a mentor to other product managers. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. She has worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank in Bristol, the Product Managers’ meetup with regular events and talks on Product now with 800+ members and growing. This year Lily will be launching ProductCamp in Bristol and she joins the MTP team as co-host of The Product Experience podcast.

A recovering music journalist and editor, Randy has been working as an interactive producer and product manager across the US and UK for nearly 20 years. After launching Amazon’s music stores in the US and UK, Randy has worked with museums and arts groups, online education, media & entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. He’s spoken at Mind the Product Engage (Hamburg and Manchester), at a number of ProductTanks (London, Zurich, Manchester, Birmingham, Bristol, Oxford, and Brighton… so far!) and at conferences across the US and Europe.

Music

Our theme music is from Hamburg-based Pau, featuring ProductTank Hamburg’s own Arne Kittler on bass. Listen to more on their Facebook page