Welcome back, Aligned Entrepreneurs! I had one of the highest-vibe conversations yet with Kat Norton, AKA ‘Miss Excel.’ In June 2020, Kat made a TikTok video to give people Excel tips. Little did she know that her videos would go viral and eventually turn into a full-fledged, soon-to-be 7-figure business. Today, she makes six-figures a month and credits her success to the inner work she’s done. In this episode, she speaks about growing up with an anxiety disorder, the time she spent in the corporate world, and how when she started to look inwards and shed her conditioning, her whole life changed. I hope this episode helps you see that any results that your desire are possible if you align with what you want. Enjoy!
Instagram: https://www.instagram.com/miss.excel/
Website: https://miss-excel.thinkific.com/
01:30 - Intro to Kat Norton.
06:12 - How Kat created her business in March 2020.
07:26 - How Kat slowed down during the pandemic and reflected on what she wanted.
07:53 - How Kat turned her side hustle into her full-time job.
09:18 - Kat’s experience posting her first TikTok video.
11:15 - When Kat’s fourth video hit 100,000 views.
12:08 - The opportunities that arose from TikTok.
13:22 - Gaining 100,000 TikTok followers in a month.
14:21 - Kat’s experience growing up with an anxiety disorder.
16:43 - When Kat began her Instagram account.
17:10 - When Microsoft slid into Kat’s DMs.
20:04 - When Kat quit her day job.
20:38 - Getting clear on her intuition.
21:20 - Calling in press & inbound leads.
23:16 - Why Kat is passionate about Excel.
24:00 - How Kat started learning Excel.
27:24 - Why freedom is Kat’s motivator.
29:38 - Collaboration over competition.
31:37 - Kat’s experience with energy work.
32:09 - Shedding conditioning.
33:44 - Manifesting from feeling.
38:05 - Doing the inner work before she started her business.
40:46 - Kat’s business model.
43:57 - Kat’s future goals.
46:42 - How Kat separates masculine and feminine energy.
49:42 - Kat’s go-to mindset and manifestation practices.