Sign up for the Luminary Alliance: www.laurencsaunders.com/alliance

Welcome back, Aligned Entrepreneurs! I’m so excited to share this episode that was recorded at my most recent training. I speak all about my career journey and compare the growth between my two businesses, one of which was built from a state of being and the other that was built from a state of doing. I also share my thoughts on how success is 100% an internal job, how your self-image and identity is what’s manifesting into your current reality, and how in order to change your results, you have to change your perception of yourself. Enjoy!

Overview:

05:44 - How the specific actions you take are not what leads to results.

06:00 - My career journey.

08:57 - The energetics of success.

10:00 - How success isn’t about what you’re doing, it’s about who you’re being.

11:42 - How success is 100% internal.

15:03 - Doing vs. being.

17:55 - Your way of being is what you expect naturally.

18:57 - Being is effortless, whereas doing is a ‘trying’ energy.

19:58 - Where there is trying behind your doing means it’s not a part of who you are being.

20:51 - My experience creating my lash business.

24:58 - My experience creating my coaching business.

28:56 - How I had to build my way of being in my second business.

30:56 - My fears that came up while building my second business.

34:14 - How if you’re not where you want to be, you have to determine what you’re expecting.

38:00 - My experience with teaching Luminary.

40:30 - How to shift your belief systems.

41:50 - The importance of our relationship with ourselves.

45:26 - How your self-image and self-identity is what’s manifesting.

48:48 - About my upcoming program, Luminary Alliance.

49:40 - To change your results, you have to change who you think you are.

Welcome back, Aligned Entrepreneurs! Today I’m bringing you a very special episode with Heather Odendaal, entrepreneur, brand builder, event producer, and founder of WNORTH Connect. Prior to launching her business, Heather was a sales executive for a Fortune 500 company. Upon realizing the lack of women in senior executive positions, she decided to create a space for ambitious women to come together for professional development, leadership masterminds, events and courses. Heather speaks all about her journey becoming an ‘accidental entrepreneur,’ how she built WNORTH Connect, and how she tripled her membership platform and hosted 50 virtual events during a pandemic. Plus, we speak candidly about stepping into our power as women and share what we’ve learned along the way. Enjoy! 

Connect with Heather:

Instagram: https://www.instagram.com/wnorthconnect/ 

Website: https://wnorthconnect.com/ 

Overview:

03:47 - Intro to Heather Odendaal.

04:36 - How Heather became an “accidental entrepreneur.”

06:00 - Heather’s experience with noticing how few women were in senior management in Fortune 500 companies.

06:50 - How WNORTH was born.

10:03 - How women can step into their power and leadership role.

11:22 - The power of building connections with women at similar career stages.

15:17 - How Heather exposed herself to women leadership events globally.

16:59 - Heather’s experience with rejection and how it helped her to create an accessible forum for women on the rise to leadership.

19:59 - How Heather’s pregnancy affected her plans and caused her to ask for help.

23:57 - The power of testimonials.

26:05 - How Heather shifted gears during covid.

28:20 - Heather’s most pivotal point of building her brand.

29:10 - How Heather tripled the members in her program during covid and held 50 virtual events.

29:58 - The lean startup model.

31:47 - How it’s time to stop hosting free events.

33:30 - Heather’s strategy for selling online events.

35:44 - The power of a small audience who actively participates in your offers.

38:24 - How Heather gave up using Facebook ads and opted for email marketing instead.

40:08 - The power of being in service.

41:53 - Hiring a bigger team.

44:00 - The importance of finding your community and people you admire.

Jump on the waitlist for the upcoming online community announcement: https://forms.aweber.com/form/15/80421915.htm 

Overview:

01:45 - Accessing your innate sense of power to manifest desired outcomes in your business.

02:32 - The ways we hold ourselves back from truly being seen.

03:19 - The power that comes as a result from self-acceptance.

04:00 - How our relationship with ourselves dictates the actions and success we allow ourselves to have.

04:37 - How manifestation as a business owner is as simple as our relationship with ourselves.

07:16 - The power of being honest with our ‘hot mess-ness.’

08:45 - Why we invest in people because of who they are, not what they do.

09:45 - How all we want is to have permission to be ourselves.

10:40 - Why our messy bits are the things that people are waiting to hear.

11:20 - The core vibration of abundance and freedom.

12:00 - The power of realizing that there is nothing we need to change about ourselves.

14:28 - How letting go allows you to cultivate strength and enough-ness.

16:48 - Practicing radical self celebration.

17:51 - The new paradigm of leadership.

19:01 - How when you don’t need anything to change, everything does.

22:32 - The importance of sharing our imperfections.

Welcome back, Aligned Entrepreneurs! Today I’m sharing a conversation with public relations specialist Charlotte Silverstein. Charlotte is the founder of her own PR agency, Lena Rose PR, and helps entrepreneurs who ‘do good’ to gain public exposure, boost credibility, and build trust with their audience. In this episode, Charlotte shares practical, actionable tips that entrepreneurs can take to build their brand story and gain media attention. Enjoy!

Connect with Charlotte: https://www.lenarosepr.com/

Overview:

01:30 - The importance of learning how to connect with people and grow your audience.

04:31 - Intro to Charlotte Silverstein.

08:45 - Charlotte’s experience in the entertainment industry and not being in alignment.

11:10 - Building credibility and gaining public exposure as an entrepreneur.

11:31 - Tangible steps that entrepreneurs can use to get their name out there.

13:54 - The power of being open to your audience to allow others to connect with your brand.

15:18 - Branding from a PR perspective and the process of trial and error.

17:18 - Honing in your brand messaging.

20:13 - How to gain your audience’s trust.

22:14 - What a micro-influencer is.

23:10 - How Charlotte’s mindset has played a role in building her business.

24:27 - The power of working with people you’re aligned with.

27:19 - Public relations as a long-term investment rather than a get-rich-quick scheme.

28:48 - The difference between PR and marketing.

29:11 - The importance of building out a team.

31:16 - Tips on building a landing page.

34:40 - The power of building your brand story.

35:15 - Charlotte’s top tips for gaining exposure as an entrepreneur.

Welcome back, Aligned Entrepreneurs! Today I spoke with Natalie and Joeel Rivera, owners of life coach training institute Transformation Academy, for one of my most powerful episodes to date. In our conversation, we chatted about self-trust and embracing uncertainty along the entrepreneurial journey. Natalie and Joeel spoke candidly about their failures, why these mishaps led to their successes, and the importance of taking radical personal responsibility over our own lives to step into who we want to become. I hope that this episode brings you clarity on your path and permission to show up as your authentic self. Enjoy!

07:35 - The importance of finding what you’re passionate about.

08:56 - Becoming a channel for divine inspiration.

10:05 - On having an ‘everything is figureoutable’ mindset.

11:22 - How entrepreneurship is the catalyst to figuring out what you want to do in life.

13:43 - Why the Riveras started Transformation Academy.

14:49 - How entrepreneurship and personal development go together.

17:15 - How the Riveras’ way of being has impacted their success.

19:39 - The commitment to making a difference.

20:33 - How you have to be ready to receive your manifestations.

22:11 - How lacking clarity can result in forcing things to happen.

24:07 - The power of practicing non-attachment to your goals.

26:50 - Trusting in the unfolding of business and being comfortable with uncertainty.

28:07 - Approaching life and business as a learning experience rather than letting it define you.

29:22 - Why the only trust that matters is trust in yourself.

30:31 - The number one reason why we fear failure and success. 

34:12 - Why our abundance will not expand if we’re afraid of it.

36:13 - What it’s like to work in a partnership.

41:31 - The process of following inspired action.

42:26 - The shift from creating a business after determining the lifestyle that you want.

44:00 - The only marketing strategy that’s worked for Transformation Academy.

47:07 - Tips for marketing and why it needs to be your own process.

49:27 - The power of showing up authentically and with confidence.

52:23 - Why the Riveras don’t believe in perfection and encourage imperfection.

57:44 - Why our biggest curses become our biggest blessings.

Welcome back, Aligned Entrepreneurs! Today I’m getting real about why cultivating our inner power - regardless of external circumstances - is the key to unlocking our potential to manifest abundance. There are a lot of narratives in our culture that tell women who and how to be in the world, and it’s our job in this lifetime to step into our fullest expression. My new course, Luminary, teaches just that, and I'm inviting my audience to join it as a 5-day challenge for free: 

Sign up for Luminary: www.laurencsaunders.com/luminary 

Get my ebook: https://www.laurencsaunders.com/dreambody 

Overview:

04:05 - The process of manifesting what you don’t want.

05:27 - Why we get hard on ourselves & self-sabotage.

07:16 - The narratives in our culture that have women question themselves.

10:05 - Why women spend their money out of fear.

10:44 - Why it’s not our fault when undesirable things happen in our lives. 

13:34 - How my biggest money months were when I felt powerful.

16:29 - The process of creating ‘The Luminary.’

19:30 - Becoming aware of my old wounds and fears.

21:08 - Working through my shadows to get to the next level.

22:31 - Why you can’t get your self-worth externally.

25:54 - Why women need to find their power from within.

28:22 - Why the world needs women in their power. 

32:52 - Why doubt is not part of who you are, it’s part of your conditioning.

Welcome back, Aligned Entrepreneurs! Meghan Hubner joined me for an inspiring conversation about how heart surgery and a genetic health condition led her to realign with her dreams, leave her corporate career, and find her calling as a business coach. She speaks about the power of mindset, how we can be a dreamer and a doer at the same time, and how authenticity is our most powerful resource. Consider this episode a permission slip to finally do business your own way. Enjoy! 

Connect with Meghan:

Instagram: https://www.instagram.com/meghanhubner/

Website: https://www.meghanhubner.com/ 

Overview:

04:00 - How Meghan found her calling for coaching.

05:21 - Meghan’s corporate journey in medical sales.

06:34 - How Meghan found out about her genetic heart condition.

07:04 - How her heart surgery set Meghan free and changed the course of her life.

09:36 - The feeling of ‘coming home’ when Meghan allowed herself to entertain her dream.

10:25 - The dangers of focusing on only one goal rather than continually checking in for alignment.

13:26 - The balance between dreaming and taking action.

17:36 - What the first few months of Meghan’s business looked like.

19:00 - Debunking what we ‘think’ we need to do to be in business.

21:10 - How Meghan trusts her business’ unfolding.

22:49 - Becoming confident in what you’re offering.

25:00 - The importance of allowing yourself to come into your own and letting go of perfection.

26:51 - How we try to be perfect out of our own insecurities.

29:49 - How if you make a difference for one person, then you are successful.

32:00 - Meghan’s mindset practices.

33:52 - The power of self-awareness along the entrepreneurial journey.

35:41 - The importance of enjoying where you are and the work that’s come to fruition.

38:30 - Why you shouldn’t wait to create what you want.

Welcome back, Aligned Entrepreneurs! Today I have an important story to share about why audience size does NOT dictate results in your business, and a time when I proved to myself, without a shadow of a doubt, that it has to be the right combination of both energy & intuitive action taking (or "the work" and "the woo") to get your desired results. 

Message me on Instagram with any questions you have about tW+tW! Doors close Friday at 10PM ET and the course is 50% off this round only. 

Sign up here: www.laurencsaunders.com/theworkandthewoo

00:44 - The beliefs people hold about what needs to happen to be successful.

02:37 - About The Work & The Woo.

05:51 - How we’re sold the idea that to make lots of money, we need a big audience size.

06:15 - The catalyst that allowed my business to take off.

10:12 - The Quantum Leap that arose from launching Lash Boss Academy.

12:58 - How results always come from a shift in alignment and beliefs that then has you taking action.

14:27 - How it doesn’t matter what the external circumstances are, and how you get what you’re energetically aligned with.

14:40 - How I couldn’t actually get my belief behind having more people in my program. It wasn’t my identity, so I didn’t get it.

16:00 - Your success isn’t about external circumstances.

16:39 - Why strategy needs to be backed up with energy.

17:43 - Why it’s not about what you’re doing, but rather about who you’re being when it comes to results.

19:33 - The Work & The Woo sale price

Welcome back, Aligned Entrepreneurs! Today I’m speaking about something that most coaches and online creators get attached to: thinking that our success is completely dependent on the results we create. Along the entrepreneurial journey, it’s so important to be able to go inwards. In fact, quantum leaps happen AFTER we’ve gone inwards and have done the work. While creating big, bold results is amazing (and addicting), true freedom comes from not identifying with our results but rather from feeling powerful, continuing to show up, and believing in our inherent worth -- worth that isn’t contingent on any outside factors. I hope this episode comes to you as a reminder that simply being you is enough, and your success is inevitable. 

Coaching packages mentioned:

The Aligned Mastermind: www.laurencsaunders.com/mastermind

The 1:1 calls package: https://laurencsaunders.thrivecart.com/5-x-60-minute-11-call-package/

Overview:

03:31 - The myth that people will hire you because of the results you’ve created for yourself or your clients.

04:19 - Why people hire a coach and the desire for change.

06:14 - Why we hold the impossible standard of constantly producing big, tangible results and how we get addicted to quantum leaps. 

07:19 - Why it’s unreasonable to think we have to continue making big steps in our business to grow and stay relevant.

07:56 - The power of asking ourselves where we place conditions in our lives.

08:15 - How quantum leaps happen as a result of the inner work we’ve done beforehand.

08:48 - How money is just a byproduct of the internal shifts we’re creating.

10:01 - The danger of relying on our results to get us clients. 

13:25 - How our unresolved trauma causes us to self-sabotage our success.

15:26 - How I was putting pressure on where I thought my results should be rather than where they were.

16:50 - Why we can’t get attached to external results as a measure of our success.

18:02 - Why feeling powerful is the key to manifesting what we want.

19:00 - How freedom relates to who we are being in business rather than what we’re creating.

21:15 - How I was struggling with motivation during covid.

22:57 - Invitation: Look at what makes you worthy as a service provider that’s beyond the external.

23:43 - Two ways you can work with me right now.

Welcome back, Aligned Entrepreneurs! In this episode, I spoke with Kyshira Moffett, an award-winning serial entrepreneur, international board certified coach, and author who specializes in helping overlooked experts package, brand and scale their coaching practice. We dove into Kyshira’s business journey, how she found her passion, and why it’s so important to follow the path of least resistance. Kyshira shares why women often hold themselves back from getting what they want, the role that inner child healing plays in business, and the power of creating manifestation rituals to call in what you want. Enjoy!

Connect with Kyshira:

Instagram: @kyshira

Website: https://www.thepowercollective.co/

Overview:

03:33 - Intro to Kyshira.

05:30 - Kyshira’s background and business journey.

08:20 - The power of allowing clarity to reveal itself and taking the next action that feels good.

09:57 - The importance of saying ‘no.’

11:08 - Creating space to live intentionally.

11:51 - Kyshira’s experience interning in big cities and finding her path.

14:35 - About The Power Collective and how the name came to her in her dreams.

15:55 - Kyshira’s definition of ‘power.’

17:32 - Why the path of least resistance is so important.

18:12 - Tips for women who want to package their expertise, brand their influence, and monetize their online presence.

20:56 - Why women hold themselves back from wanting what they want.

23:25 - Kyshira’s experience getting certified as a life coach to be able to help her clients more deeply.

25:06 - The role of inner child work in regards to business. 

27:57 - Kyshira’s mindset and manifestation practices.

30:02 - The importance of following what feels good to you when it comes to manifestation practices. 

31:45 - Kyshira’s tips for manifesting abundance.