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In today's episode, we're going deep into a surprisingly hot topic in the world of the dealer designer. Should the reins of ancillary decisions be in the hands of designers, salespeople, a specialist, A&D, manufacturer’s rep… all of them? To help break down this debate, we welcome two very special guests, Jodi Sorenson (Director of Furniture Design at AGILE INTERIORS) and Abby Leopold (Principal at CH411). We discuss how ancillary has become more complex, the differences between specification & selection, and explore ideas on how dealerships can enhance the ancillary process as the demand for ancillary grows.
Plus, we glean findings from a survey put out by The Design POP, revealing how dealerships approach ancillary, with some eye-opening feedback. Join us for a comprehensive look into the evolving realm of ancillary furniture and how this topic just might make or break your dealer design team.
The Design Pop is an Imagine a Place Production
Connect with Alexandra on LinkedIn
Follow The Design Pop on LinkedIn
4.9
5151 ratings
In today's episode, we're going deep into a surprisingly hot topic in the world of the dealer designer. Should the reins of ancillary decisions be in the hands of designers, salespeople, a specialist, A&D, manufacturer’s rep… all of them? To help break down this debate, we welcome two very special guests, Jodi Sorenson (Director of Furniture Design at AGILE INTERIORS) and Abby Leopold (Principal at CH411). We discuss how ancillary has become more complex, the differences between specification & selection, and explore ideas on how dealerships can enhance the ancillary process as the demand for ancillary grows.
Plus, we glean findings from a survey put out by The Design POP, revealing how dealerships approach ancillary, with some eye-opening feedback. Join us for a comprehensive look into the evolving realm of ancillary furniture and how this topic just might make or break your dealer design team.
The Design Pop is an Imagine a Place Production
Connect with Alexandra on LinkedIn
Follow The Design Pop on LinkedIn
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