Frontline staff in hospitality and facility management are often treated as the forgotten workforce. Many lack corporate email addresses and are forced to endure long, tedious training sessions through traditional learning management systems. Matthew Spriegel saw this disconnect and founded Atiom, a behavioural technology platform built specifically for service industries. Acting more like TikTok than Netflix, the mobile app delivers bite-sized, daily microlearning modules to build atomic habits without overwhelming the user.

Instead of reading PowerPoint slides, employees use Atiom to practice handling difficult guest scenarios through AI-powered roleplay in a safe environment. The platform also offers peer recognition, real-time feedback, and a gamified points system to keep staff engaged and improve daily performance. Importantly, Matthew insists their AI strategy is strictly designed to augment human potential and support service connections, rather than replace human workers entirely.

This focus on frequency over volume has proven highly successful. Atiom has doubled its revenue for three consecutive years without relying on massive institutional funding rounds. Currently serving major hotel groups like Accor and IHG, the company is now expanding aggressively into the facility management sector to support the hidden workers behind global corporate offices. Matthew joins us to discuss the business of behavioural change and his vision to build the category-defining performance platform for service-first industries.

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