Jim Dries, CEO of PILYTIX, joined HEA to talk about the increased donor fatigue in the world of college athletics right now, and why coaching buyouts will probably make fatigue worse. He explains why just throwing more fundraisers at the solution is not necessarily the right play. Instead, athletic departments need to rethink their qualified donor pool and use the data they probably are already collecting to be more strategic and efficient in their approach. I ask Jim what future ADs should know about the problem of donor fatigue and future of fundraising best practices to prepare for the interview.