How do you influence others in the digital age, especially when there is so much noise and distrust?

This week I'm exploring that question and more with Zenobia Godschalk, Head of Communications at Hedera. Together we explore the critical role storytelling plays in technology and everyday life. You'll learn why conveying the 'why' behind the tech is as important as the 'what,' especially in an era where trust in digital narratives is paramount.

With a unique background, Zenobia shares how her start as an aspiring journalist to tech communications expert, has highlighted the need for simplicity and human connection in tech storytelling.

Our conversation also touches on the challenges of establishing credibility and trust in a landscape where technology can fabricate extremely convincing falsehoods. All this emphasizing the importance of integrity in storytelling and the responsibility of both storytellers and consumers in discerning truth.

Whether you're a storyteller or story consumer, you'll want to check it out.

Show Notes:

00:00 - Introduction

2:07 - Zenobia's Story

12:12 - Evolution of Tech Storytelling

21:21 - Role of Simplicity in Storytelling

27:43 - Building Trust through Authenticity

43:00 - The Power of Humanity in Storytelling

47:59 - Advice for Story Consumers

59:24 - Conclusion