Do you struggle with helping pet owners understand the medical information about their pet’s atopic dermatitis diagnosis or to comply with the treatment plan you’ve created to manage it? In this VetFolio Voice podcast episode, we go “beyond the itch” and chat about effective client communication when it comes to atopic dermatitis. We explore how complicated and nuanced this condition tends to be, illustrating why effective, informative and empathetic communication with clients is so important. Dr. Lancellotti tells Dr. Cassi how she designs her discharges to give clients a clear breakdown of the management plan and the function of each therapeutic recommendation. They delve into how additional tools can be useful, such as pre-written snippets and templates about atopic dermatitis, as well as providing other sources of information, including owner-facing podcasts, to help get information into owner’s hands and help answer their questions in the most efficient way possible.