Welcome the Driven Female Entrepreneurs Podcast!
The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs.
In this episode
Welcome to the Driven Female Entrepreneur Podcast. It's another live pitching episode!
Today, we're delving into the art of presenting services without appearing pushy or insincere.
Amber Roberts, a Switzerland-based photographer renowned for photographing women, faces the challenge of sensitively communicating a deeply personal and intimate service: Boudoir Photography.
In the past, this style of photography has had a sleazy reputation. With many people associating it with ‘page 3’ or the ‘centrefold’. However, today the art is very different. It’s an empowering experience that women choose for themselves.
Listen into my live business coaching session with Amber, as we create a pitch that conveys care, inspires and uplifts - without feeling sales-driven.
We start with a structured brainstorming. This focuses on: understanding client pain points, showcasing the service's value, and highlighting the expected client results. Our goal is to craft a pitch that features emotion, logic, and credibility.
Don't miss this episode for valuable insights on exactly how you can craft an authentic pitch for your business. One that shows client understanding and expresses your true value. And that can be used in any scenario.
"A photoshoot in my studio is not just about the makeover; it's about how we make you feel. It's about an uplifting experience, a confidence boost, and a day dedicated to making you feel special and incredible." - Amber Roberts
Highlights
Covered in today’s episode:
04:48 : Understanding the offer.
12:20 : Brainstorming client pain points.
17:18 : Exploring the Value you Offer.
27:59 : Brainstorming all the outcomes clients walk away with.
31:21 : Pitching the offer.
37:14 : Assessing the pitch.
“Photography isn't just about taking pictures; it's about delivering a tangible, lasting experience.” - Amber Roberts
Did you enjoy this week’s episode?
Let me know how these insights have helped your pitch creation and discuss your take-aways and ideas in the Dream Clients Club community here.
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Want Help to Create Your Winning Business Pitch?
Knowing exactly how to introduce your business in any situation is a powerful skill for any entrepreneur, leader or business owner.
But it’s not always clear how to do this naturally and with impact.
The beauty of the Magnetic Marketing Message process is that you don’t just come away with a pitch you can use when speaking about your business. You come away with greater clarity around the true value you provide. And a concise explanation that you can use consistently to build recognition and trust across all your media.
Click here now to learn more about working with me to create your Magnetic Marketing Message and coaching on how to pitch with confidence and impact.
About Amber
Amber Roberts, is a British portrait photographer based near Geneva in Switzerland. She specialises in photographing women, capturing their true personality, essence and beauty as it really is.
It’s her mission to give all women portraits of themselves that they love, because they capture the real them. She is known for her ability to get the best from the women she shoots, thanks not just to her expertise in lighting, posing and expression, but also because of the relaxed and empowering environment she creates, starting with a professional hair and make-up session.
Whether you’re looking for a portrait, some photos with your family, some professional photos or even some intimate boudoir photos, Amber's sessions are highly personalised and focused 100% on you. She offers a high end photography experience that gives women a sense of empowerment, pampering and fun. It’s not uncommon for women to leave her photography studio feeling a little taller, stronger and more confident as a result.
Connect with Amber
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Access your Free Training (as mentioned in the show)
The number one question I'm asked is: How can I get more clients?
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About Your Host, Melitta Campbell
Since 1997, Melitta has been using her ability to spot gaps between a company’s goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months.
By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge.
After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses.
Book your Free Business Clarity Call:
www.melittacampbell.com
