In this conversation, Brandon Gustafson outlines the five essential phases for launching an assisted living business using the Focus Framework. He emphasizes the importance of building a strong foundation, selecting the right property, securing funding, understanding regulations, and executing a strategic launch. Throughout the discussion, he provides insights and personal anecdotes to guide first-time entrepreneurs in navigating the complexities of starting their own assisted living facilities.
00:00 Introduction to Assisted Living Business Launch
01:01 The Focus Framework Explained
01:50 Building a Strong Foundation
04:46 Optimal Property Selection
07:28 Capital and Funding Strategies
11:04 Understanding Rules and Regulations
13:30 Strategic Launch and Operations
15:10 Recap and Invitation to Roadmap Challenge
Struggling to launch your assisted living business?
Get clarity in 5 days → roadmapchallenge.com
The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:
✅ Get clarity on your assisted living business model
✅ Understand the numbers, licensing, and funding process
✅ Build your personalized roadmap to launch Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently.
Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590
Visit us at https://urlgeni.us/alihome to learn more! Please follow Assisted Living Investing on other social media:
Facebook: https://urlgeni.us/facebook/alifbgroup LinkedIn: https://urlgeni.us/linkedin/alili Twitter: https://urlgeni.us/twitter/alix Instagram: https://urlgeni.us/instagram/aliig Make sure you like, comment, and subscribe to Assisted Living Investing! Comments are especially valuable as they will help better inform the content that is helpful to you as an investor and as somebody looking to get into real estate investing through residential assisted living. And connect with Brandon on LinkedIn: https://urlgeni.us/linkedin/bgli
Learn more about Brandon’s facilities at: http://www.beewellassistedliving.com/