The Assisted Living Investing Podcast

In this conversation, Brandon discusses the four primary paths to enter the assisted living industry: renting and rehabbing properties, buying and renovating homes, purchasing existing facilities, and building from the ground up. He emphasizes the importance of understanding zoning laws, building relationships with landlords, and having a solid business plan. The discussion also highlights the benefits of networking with brokers and the necessity of financial planning and continuous education for success in the assisted living sector.

Chapters

00:00 Introduction to Assisted Living Paths

05:52 The Rent and Rehab Path

11:45 Buying and Renovating a Home

16:59 Buying an Existing Facility

21:40 Building from the Ground Up

25:36 Conclusion and Resources

Want my help building your own profitable assisted living business?
Take the quiz to see which program is right for you   aliquiz.com   

Struggling to launch your assisted living business?
Get clarity in 5 days   roadmapchallenge.com

The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:
✅ Get clarity on your assisted living business model
✅ Understand the numbers, licensing, and funding process
✅ Build your personalized roadmap to launch.

Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com      

Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590    

Follow me to learn more and get the help you need to launch your assisted living business:
Website: https://urlgeni.us/alihome
Facebook: https://urlgeni.us/facebook/alifbgroup
LinkedIn: https://urlgeni.us/linkedin/alili
Twitter: https://urlgeni.us/twitter/alix
Instagram: https://urlgeni.us/instagram/aliig   

I’ve also got several FREE resources to help you get started :

Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

In this conversation, Brandon discusses the profitability of assisted living businesses, emphasizing the growing demand due to an aging population and the importance of understanding financial dynamics. He outlines key factors that influence profitability, including the number of beds, pricing per bed, and managing expenses. Additionally, he highlights the potential of niche markets within assisted living, encouraging entrepreneurs to focus on specific populations to maximize income. The conversation concludes with an invitation to join a roadmap challenge for aspiring assisted living entrepreneurs.

Chapters

00:00 Introduction to Assisted Living Profitability

01:40 Understanding Demand and Supply Dynamics

06:35 Key Financial Levers in Assisted Living

14:11 Niche Markets and Their Profit Potential

17:08 Conclusion and Special Offer

Want my help building your own profitable assisted living business?
Take the quiz to see which program is right for you   aliquiz.com   

Struggling to launch your assisted living business?
Get clarity in 5 days   roadmapchallenge.com

The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:
✅ Get clarity on your assisted living business model
✅ Understand the numbers, licensing, and funding process
✅ Build your personalized roadmap to launch.

Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com      

Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590    

Follow me to learn more and get the help you need to launch your assisted living business:
Website: https://urlgeni.us/alihome
Facebook: https://urlgeni.us/facebook/alifbgroup
LinkedIn: https://urlgeni.us/linkedin/alili
Twitter: https://urlgeni.us/twitter/alix
Instagram: https://urlgeni.us/instagram/aliig   

I’ve also got several FREE resources to help you get started :

Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

In this episode, Brandon dives into the intricacies of assisted living investing, particularly focusing on the financial aspects of Medicaid and how it impacts room pricing. He addresses a viewer's question about the feasibility of offering $8,000 rooms while ensuring quality care. Brandon emphasizes the ethical responsibility of assisted living providers to deliver high-quality services, regardless of the payment source, whether it be Medicaid or private pay. He also clarifies the differences between assisted living and home health care, highlighting the benefits of assisted living facilities, such as social interaction and comprehensive care, which can often be more cost-effective than in-home care.

Chapters

00:00 Introduction to Assisted Living Investing

02:06 Understanding Medicaid and Its Impact

13:04 Comparing Assisted Living and Home Health Care

23:54 The Importance of Ethical Care in Assisted Living

27:14 Setting Standards and Differentiating Your Facility

Want my help building your own profitable assisted living business?
Take the quiz to see which program is right for you   aliquiz.com   

Struggling to launch your assisted living business?
Get clarity in 5 days   roadmapchallenge.com

The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:
✅ Get clarity on your assisted living business model
✅ Understand the numbers, licensing, and funding process
✅ Build your personalized roadmap to launch.

Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com      

Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590    

Follow me to learn more and get the help you need to launch your assisted living business:
Website: https://urlgeni.us/alihome
Facebook: https://urlgeni.us/facebook/alifbgroup
LinkedIn: https://urlgeni.us/linkedin/alili
Twitter: https://urlgeni.us/twitter/alix
Instagram: https://urlgeni.us/instagram/aliig   

I’ve also got several FREE resources to help you get started :

Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

In this conversation, Brandon provides a comprehensive roadmap for starting an assisted living business in 2026. He emphasizes the importance of creating a clear vision, building a solid foundation with a business plan, selecting the right property, understanding funding options, navigating licensing regulations, and strategically launching the business. Throughout the discussion, he encourages a mindset shift from scarcity to abundance and highlights the value of persistence and partnerships in achieving success.

Chapters

00:00 Introduction to Assisted Living Business

02:04 Clarifying Your Vision

05:56 Building a Strong Foundation

11:19 Optimal Property Selection

14:36 Navigating Capital and Funding

21:48 Understanding Rules and Regulations

24:03 Strategic Launch of Your Business

Want my help building your own profitable assisted living business?
Take the quiz to see which program is right for you   aliquiz.com   

Struggling to launch your assisted living business?
Get clarity in 5 days   roadmapchallenge.com

The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:
✅ Get clarity on your assisted living business model
✅ Understand the numbers, licensing, and funding process
✅ Build your personalized roadmap to launch.

Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com      

Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590    

Follow me to learn more and get the help you need to launch your assisted living business:
Website: https://urlgeni.us/alihome
Facebook: https://urlgeni.us/facebook/alifbgroup
LinkedIn: https://urlgeni.us/linkedin/alili
Twitter: https://urlgeni.us/twitter/alix
Instagram: https://urlgeni.us/instagram/aliig   

I’ve also got several FREE resources to help you get started :

Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

In this conversation, Brandon discusses the costs associated with starting an assisted living facility in 2026. He introduces the Focus Framework, which outlines essential steps for aspiring entrepreneurs, including building a solid foundation, understanding capital and funding, and identifying major expenses. The conversation emphasizes the importance of market research, business planning, and strategic launching to ensure success in the assisted living industry.

Chapters

00:00 Introduction to Assisted Living Costs

01:23 Understanding the Focus Framework

06:36 Building Your Foundation for Success

12:09 Navigating Capital and Funding

17:07 Identifying Major Expenses in Assisted Living

18:01 Exploring Cost Structures and Funding Options

27:10 Conclusion and Next Steps

Want my help building your own profitable assisted living business?
Take the quiz to see which program is right for you   aliquiz.com   

Struggling to launch your assisted living business?
Get clarity in 5 days   roadmapchallenge.com

The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:
✅ Get clarity on your assisted living business model
✅ Understand the numbers, licensing, and funding process
✅ Build your personalized roadmap to launch.

Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com      

Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590    

Follow me to learn more and get the help you need to launch your assisted living business:
Website: https://urlgeni.us/alihome
Facebook: https://urlgeni.us/facebook/alifbgroup
LinkedIn: https://urlgeni.us/linkedin/alili
Twitter: https://urlgeni.us/twitter/alix
Instagram: https://urlgeni.us/instagram/aliig   

I’ve also got several FREE resources to help you get started :

Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

In this conversation, Brandon shares insights into the journey of assisted living entrepreneurship, focusing on a student's success story that highlights the importance of perseverance, proper planning, and navigating the complexities of funding and licensing. He emphasizes the need for a structured approach to launching an assisted living business, including market research, property selection, and understanding regulations. The discussion also covers the emotional challenges faced during the process and the rewarding nature of achieving milestones in the business journey.

Chapters

00:00 Introduction to Assisted Living Investing

02:04 Student Success Story: Overcoming Challenges

09:52 Navigating the Licensing Process

17:44 Framework for Success in Assisted Living

Want my help building your own profitable assisted living business?
Take the quiz to see which program is right for you   aliquiz.com   

Struggling to launch your assisted living business?
Get clarity in 5 days   roadmapchallenge.com

The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:
✅ Get clarity on your assisted living business model
✅ Understand the numbers, licensing, and funding process
✅ Build your personalized roadmap to launch.

Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com      

Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590    

Follow me to learn more and get the help you need to launch your assisted living business:
Website: https://urlgeni.us/alihome
Facebook: https://urlgeni.us/facebook/alifbgroup
LinkedIn: https://urlgeni.us/linkedin/alili
Twitter: https://urlgeni.us/twitter/alix
Instagram: https://urlgeni.us/instagram/aliig   

I’ve also got several FREE resources to help you get started :

Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

In this conversation, Brandon outlines a comprehensive five-step framework for converting a residential home into an assisted living facility. He emphasizes the importance of building a strong foundation, selecting the right property, understanding capital and funding, navigating rules and regulations, and planning a strategic launch. Throughout the discussion, he provides valuable insights and resources for aspiring entrepreneurs in the assisted living industry.

Chapters

00:00 Introduction to Assisted Living Conversion

01:28 The Focus Framework Overview

02:28 Building a Strong Foundation

07:31 Optimal Property Selection

10:03 Understanding Capital and Funding

12:38 Navigating Rules and Regulations

15:09 Strategic Launch Planning

Want my help building your own profitable assisted living business?
Take the quiz to see which program is right for you   aliquiz.com   

Struggling to launch your assisted living business?
Get clarity in 5 days   roadmapchallenge.com

The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:
✅ Get clarity on your assisted living business model
✅ Understand the numbers, licensing, and funding process
✅ Build your personalized roadmap to launch.

Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com      

Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590    

Follow me to learn more and get the help you need to launch your assisted living business:
Website: https://urlgeni.us/alihome
Facebook: https://urlgeni.us/facebook/alifbgroup
LinkedIn: https://urlgeni.us/linkedin/alili
Twitter: https://urlgeni.us/twitter/alix
Instagram: https://urlgeni.us/instagram/aliig   

I’ve also got several FREE resources to help you get started :

Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

In this conversation, Brandon addresses four major myths surrounding the assisted living business. He emphasizes the importance of staffing, the licensing process, effective marketing strategies, and the misconception that significant funding is necessary to start an assisted living facility. Throughout the discussion, he provides practical advice and insights for aspiring entrepreneurs in the assisted living sector.

Chapters

00:00 Introduction to Assisted Living Myths

02:14 Myth 1: Staffing Needs

04:39 Myth 2: Licensing is Just a Formailty

07:13 Myth 3: If You Build It, They Will Come

10:03 Myth 4: You Need Millions to Start

23:33 Conclusion and Resources

Want my help building your own profitable assisted living business?
Take the quiz to see which program is right for you   aliquiz.com   

Struggling to launch your assisted living business?
Get clarity in 5 days   roadmapchallenge.com

The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:
✅ Get clarity on your assisted living business model
✅ Understand the numbers, licensing, and funding process
✅ Build your personalized roadmap to launch.

Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com      

Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590    

Follow me to learn more and get the help you need to launch your assisted living business:
Website: https://urlgeni.us/alihome
Facebook: https://urlgeni.us/facebook/alifbgroup
LinkedIn: https://urlgeni.us/linkedin/alili
Twitter: https://urlgeni.us/twitter/alix
Instagram: https://urlgeni.us/instagram/aliig   

I’ve also got several FREE resources to help you get started :

Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

Brandon discusses the common pitfalls faced by first-time assisted living entrepreneurs and provides actionable strategies to avoid failure. He emphasizes the importance of understanding the challenges of staffing, navigating licensing, managing financials, and creating a clear vision for success. The conversation is structured around five key areas that can significantly impact the success of an assisted living business.

Chapters

00:00 Introduction to Assisted Living Challenges

02:59 Staffing: The Core Challenge

07:14 Navigating Licensing and Regulations

11:43 Filling Beds: Realistic Expectations

16:01 Understanding Financials and Underwriting

20:41 Creating a Vision for Success

Want my help building your own profitable assisted living business?
Take the quiz to see which program is right for you   aliquiz.com   

Struggling to launch your assisted living business?
Get clarity in 5 days   roadmapchallenge.com

The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:
✅ Get clarity on your assisted living business model
✅ Understand the numbers, licensing, and funding process
✅ Build your personalized roadmap to launch.

Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com      

Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590    

Follow me to learn more and get the help you need to launch your assisted living business:
Website: https://urlgeni.us/alihome
Facebook: https://urlgeni.us/facebook/alifbgroup
LinkedIn: https://urlgeni.us/linkedin/alili
Twitter: https://urlgeni.us/twitter/alix
Instagram: https://urlgeni.us/instagram/aliig   

I’ve also got several FREE resources to help you get started :

Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

\In this conversation, Brandon Gustafson discusses the nine essential services offered in assisted living facilities. He emphasizes the importance of personal care services, healthcare and wellness support, meals and nutrition, housekeeping, activities for engagement, transportation, safety measures, memory and behavioral care, and family support. Each service plays a crucial role in ensuring the well-being and quality of life for residents in assisted living environments.

Chapters

00:00 Introduction to Assisted Living Services

02:05 Personal Care Services Explained

05:05 Healthcare and Wellness Support

08:53 Meals and Nutrition in Assisted Living

10:53 Housekeeping and Laundry Services

13:52 Activities and Engagement for Residents

17:25 Transportation Services Overview

20:17 Safety and Supervision in Assisted Living

24:33 Memory and Behavioral Care

27:34 Family Support and Communication

Want my help building your own profitable assisted living business?
Take the quiz to see which program is right for you   aliquiz.com   

Struggling to launch your assisted living business?
Get clarity in 5 days   roadmapchallenge.com

The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:
✅ Get clarity on your assisted living business model
✅ Understand the numbers, licensing, and funding process
✅ Build your personalized roadmap to launch.

Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com      

Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590    

Follow me to learn more and get the help you need to launch your assisted living business:
Website: https://urlgeni.us/alihome
Facebook: https://urlgeni.us/facebook/alifbgroup
LinkedIn: https://urlgeni.us/linkedin/alili
Twitter: https://urlgeni.us/twitter/alix
Instagram: https://urlgeni.us/instagram/aliig   

I’ve also got several FREE resources to help you get started :

Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business.