When the UK government rolled out COVID home testing, experts assumed 70-80% of people would return the kits. The reality? Only 30% did.

So why do leaders consistently misjudge their audiences?

David sits down with Alex Cooper, Electric Twin Co-Founder (ex-Army commander and former head of the UK’s testing program) to explore how his AI startup is using "synthetic humans" to eliminate market research blindspots.

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The music on Tech Talks is created by London artist Lemzi.