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Marie Larsen: 00:01 What's up everyone? This is Marie Larsen and you're listening to the audio. I spent the last year and half doing podcasts and content creation for some of the fastest growing entrepreneurs today. Their strategies and tips have been life changing once I took action, so I decided to take my audio and speak to the next level by building a seven figure company that teaches people how to strategize and repurpose their content like a bro. The question so many People are wondering is, how is she going to do it? This podcast is here to give you the answers.
Join me as I explained marketing strategies to grow my online business. My name is Marie Larsen. And welcome to the audio entrepreneurial.
Marie Larsen: 00:40 What is up everyone? This is Marie Larsen, yet again, and I have a very, very fun guest on with me today. This guest is, um, unique in his abilities, meaning he is not a very common name mark out there and I'm so, so pumped to have him on here because he is a guru and our rocks are when it comes to video, he knows like the back of his hand.
New Speaker: 01:02 And, uh, you know, you're probably wondering why the heck do you have a video guy on a podcast that doesn't make any sense, really want what I want to show you what I want to happen, go through and talk with you about is kind of the process that he's gone through to help purpose content, right? And to push out content and help people a lot and how you too can also use video within your own business. So this is nick and nick, will you go ahead and introduce yourself a little bit to us?
Nik Koyama: 01:28 Yep, I totally thank you Marie. Um, so my name is nick. I have been a video notes since I was super young. I'm not because I always liked video. I actually started in skateboarding and there's this funny little thing in skateboarding where if you don't have videos of people kind of don't believe that you're good. So there's like a, there's this whole saying like footie or it never happened. So, um, I, my dream was to be a professional and if you want to be a pro you got to have videos. So I started making videos, started working with companies at age nine.
I got my first sponsorship and learned a lot about video for business really early and then everything from there till now has just been basically using my life and my skills to, as experiments to help other businesses use video in new ways. So, um, you know, the way I approached video is a lot different. It's tailored for business in an industry that was not built for business at all. So that's Kinda where I'm at.
Marie Larsen: 02:23 That's so awesome. So you got into it because of your passion for, for skateboarding. Yeah, that's right. That's the religion, religious religion. So in this last little bit then, how have you used video to help other businesses?
Nik Koyama: 02:37 Uh, yeah. So let me give you an example. I used to own a coffee shop and one day I had a meeting with a client who wanted a video by the way I own the coffee shop because I made a video. Um, I'll, I'll, that's another story. So this client came to me and she wanted a video, uh, for this, for this like pdf thing she was making and then I started learning about our business and I realized she 1200 hours a year on a, on a phone doing sales calls and you know, I had this idea of like, well, what if I could make a video that kind of, you know, not just explain but showcase through she wise and what if we could implement that video in a way where she never had to get on a sales call again.
And I made this video and I invented something I call the video business card and she, when she implemented it, she went from spending 1200 hours a year on the phone to locking in 95 percent of our business without ever getting on a phone. So when I started going down this path of automation and internal business processes, uh, and all this, like the three 60 of business, I started going down like how do we do other things besides just market with video?
And I've, you know, developed a lot of cool things to let businesses save a lot of time, make a lot more money and build deeper relationships. So that's kind of how I use video to keep businesses alive.
Marie Larsen: 03:55 Um, so what are some of those steps then that you can share with us that you do to save people time in video?
Nik Koyama: 04:03 Yeah, so an important thing to know is like videos kind of like reality. Okay. It really makes people feel like they're there. But with video you can automate reality, you can jump from place to place, you can squeeze time. So the first thing I would ask a business owner to do is to kind of pay attention to the things in their life and their business that they're repeating.
Everything that you repeat can be not only automated but upgraded because if you're repeating something like in, we brought in a Barista to train the new hires on how to make lattes. And I'm like, what do we do this? So we just made one simple video and we never had to do it again. Mind you, that video was never shown to the public, it wasn't advertising, none of that. It was a business automation tool.
So that's like one example of something you can do is to, to kind of look at things that are being repeated and look towards automating and upgrading those things.
Marie Larsen: 04:55 Okay. So like for example, like in, in my life right now, like I totally, I was just talking to my assistant this morning about it actually and she was saying, you know, Marie, you spend a lot of time on calls talking to people about the same process.
Like elite, you use the same examples you go through and you talk to them and you use pretty much the exact same pitch, but you waste a ton of time just doing that over and over and over again. Right. And I was like, man, you're so right. Like I've been doing this for months, now I'm just getting on and doing the exact same thing. So this is a good example of when you would use something like that. Correct?
Nik Koyama: 05:31 Yeah. So imagine a Marie like before people got on a call with you, they watched the two and a half minute video that explained your mission and explain what you did and how you did it and who you were. And it, it, it preframe you, basically position you as the expert. And then, uh, right before the call they saw a quick video that explains what's going to cover in the call.
That way, by the time they get on the call, you're, you're not having to prove yourself, you're not having to explain what you do. They already know that now it's just a matter of tailoring and seeing if it's a right fit and ask you more specific questions. So that's the kind of processes we built out of different systems. We can do sales videos, sales systems, automation system. So, so I like to use video in a lot of ways.
Nik Koyama: 06:13 Not only that though, um, I've been really interested in this thing right here and how um, how a lot of things can be done internally without hiring videographers because mind you video people. Oh sorry, the phone. So I'm video people were not trained in business in the industry, in film schools, they're not trained in marketing, they're not trained in sales, they're not trying to be quick, they're not trained to work independently.
So here we have the most powerful business tool in the world, totally inaccessible by the people who need it businesses. So in a world like that, I mean, come on like we have like the holy grail of, of technology here and it's time that we stop thinking of it as like a luxury item or a self centered, you know, narcissistic tool. No, this is like a real business tool that if we don't get onboard immediately we were going to get left behind.
Marie Larsen: 07:02 So what kind of steps do you think that people should take to do videography even just using their own
Nik Koyama: 07:09 for one, I think the first step is understanding, having an understanding of the real power of video and the kind of purposes that it could fulfill. So for me, like, you know, video can be used to increase, um, cashflow like it, it could be a good money tool, it could even be the product, not only can it help market products and increase conversions on pages and all that crazy stuff, but it could literally be the product. Uh, I have, I have multiple video products out there that are, um, generating up, you know, over six figures each and it's because it's because it works like it's a really good effective tool impacting people.
The next thing is obviously time automation. So again, look at, look at time, and then next is relationships. How can you share moments with people? How can you be authentic? What, what can you communicate to people that's going to impact them? So before even stepping into the realm of making anything, I think understanding what it could do is the first thing, because we have been clouded and pre framed by Hollywood and we're in, we're in a new world and it's, it's really cool. It's a really great time to be alive.
Marie Larsen: 08:14 Okay. I really, really liked the. I think that video is something that a lot of people don't realize how much that they can use that content and make it their actual, their actual product. Can you talk about some of those products that you have and uh, and what you've done to, uh, to push those out like that?
Nik Koyama: 08:32 Yeah. Um, so the product I'm really excited about is called zero to warrior. So I do two things. One is I kind of helped businesses integrate and learn video. I have an agency that'll do some premium stuff, but I mainly try to put the power of video inside businesses hands. Then I work with the actual video people to um, what do you call that? An what they're kind of like and them and get them to actually learn how to grow a business and to build their own business.
So I'm really excited about both, but the product is zero. The warriors for the video people and it has, I've sold, I'm like in the last six months. Okay. This is a good story. In the last six months we've done six figures. We never made a logo. We never had a website, never ran an ad, and we did this simply by putting out video content and having a little facebook group of a thousand people so that, that, that program I'm a I'm selling helps people develop, sell and market video business cards for other businesses, which is the video I invented in order to solve all these problems.
Nik Koyama: 09:38 I'm like a lot of business.
Marie Larsen: 09:40 So do you by chance then go into actual companies and businesses, like do they fly you out to go see them and to do their video or like what, how does that work?
Nik Koyama: 09:50 Sure. So, um, something I should mention is I'm on my way out of the agency world, so I'm going to be in, um, so by the time you're probably listening to this, you can actually hire me to make a video for you anymore. But as of right now, I have an 11 person team which is incredibly talented creatives, marketers, animators, things like that. Um, so yeah, companies from all over the place, higher s to make their creative content and their video strategies.
So the big, the big thing with me and I hope for all of everybody who's listening is like, um, when, when people hire me, it's not so much about making the video, it's about making the strategy what happened. Like,
Marie Larsen: 10:32 can you say that part again? Because I feel like people don't understand that as much that the content, the actual strategy, that part,
Nik Koyama: 10:40 yeah. Like, like video, like everybody's got video, like I just said, here's my phone again. You can, you can, a lot of people do for free. But, but the problem is, is if we don't know what videos to make and what to use them for, than we usually get a bad taste about. Video takes a long time. It takes the last setup.
So what I do is I'll come into a business and um, and basically do what I call a nervous system audit. So I audit like how they're using their time, where they're making money with the processes are and how they're building relationships and all identify videos they can use to automate certain things, increased, grow, like things like that. And then once the kind of system is made, I'll say, do you want me to make it or do you want me to hire someone for you?
Like, what do you want to do? The cool thing is, is I have a whole group of video warriors that are learning how to do my system.
New Speaker: 11:26 So if anyone around the world needs video, they can contact me and I can link them up with warrior that's been certified by me personally.
Marie Larsen: 11:33 Okay. That is so that intelligent. So I have to ask, are you, where are you going after the agency world? Am I allowed to ask that?
Nik Koyama: 11:43 Sure. No, um, I'm trying to spawn more a video people. So like when I worked for an agency, I'm only impacting you, but when I can teach how to make video and, or, or perhaps make a career making videos, I tend to impact thousands of people.
So it's, it's a, uh, it's an impact switch. So something to keep in mind is I'm not actually dissolving my team, I'm dissolving the agency, keeping the team around and using them to grow the agency or to grow my partnerships in my program. So
Marie Larsen: 12:16 I'm going to be pretty legit, man. I'm super excited for you. Yeah, no worries. So like as you're going through and training out all these other people, I'm like, do you like, let me ask you this, have there been any influential coaches or mentors up to this point that I've feel like I've really attributed to how you've been able to, I guess, leave the agency world and go, go do some more trainings for people who's been like a big mentor for you?
Nik Koyama: 12:42 Some mentors don't know me and some do. Um, so I, I, I seek advice and mentorship from people through podcasts just like this, you know, so, so, you know, the people close to me right now are our buddy Dave Kombucha who is my business partner and mentor, coach, things like that. He was a wild. He's a wild animal to be honest.
But yeah, he, he really helps me. He's, he's the ENF P, which is my personality type. We both deal with similar problems and similar successes, so he's been able to help navigate me a bit from that perspective.
New Speaker: 13:18 My other mentor, his name's Paul Orfalea, he started a company called Kinko's and he's really big on like, um, like I think the one thing you told me, he was like, all businesses shouldn't be able to run without you at and, but you should be able to come in everyday and add to it. As far as video goes, I've been always like the masters scientists, the one on the, on the front lines, like testing things.
I don't really have a video mentor but, but yeah, uh, I'm always, I'm always aware of how people are using videos and I luckily get to be in contact with a lot of influencers and top level coaches and we get to share share notes and stuff like that.
Marie Larsen: 13:57 Did you take any sort of courses or whatnot to help you acquire new knowledge or what kind of courses or stuff that you do to, uh, to move forward? Just coaching, just mentoring, coaching...
Nik Koyama: 14:09 Like I did a, a clients on demand course helped me learned coaching. Um, but the main thing is, is I learned from experience. I come, uh, um, uh, a relentless action taker. You know, ever since I started officially started my business at 15, I've just been nonstop. Like I won't, I can't stop helping people. So, um, which is crazy, which I. so, so I guess my message here just to like shifted a bit, it's like everybody should at least understand the power of the real power of video.
New Speaker: 14:40 And what I'm telling you is that the real power of video is, is to, is a three 60 holistic, like it's business. Okay. It can grow businesses. It's not a marketing tool.
It's not just advertising tool, a branding tool. This thing is an absolute beast. It's just as universal as a telephone. Like, could you imagine if telephones were only like people were like, oh, you can only mark it on the telephone...
Nik Koyama: 15:02 Like that's such bs. You know, people, people have business meetings on telephones, they do sales calls, they do all this stuff. And it's the same with video. The second we look at video as, as a business tool for what it is. Oh my gosh, like people are gonna buy whatever they want.
Do you want to make more money?
Do you want to impact more people?
Do you want to just have more freedom like video can really get you there and I'm not here to sell you on anything else, but the idea of that because if you do it all yourself?
Marie Larsen: 15:29 So I guess then for those who are wanting to get into the video world and really focus on that, um, whether or not they go through and get your trainings or whatnot, but your top three tips that you would get to them as far as, I mean you would use your phone or like what technical work kind of. What kind of tools do they need to get started?
Nik Koyama: 15:52 Okay. Step one, going live. Do a facebook live. Here's why we are suffering a very hard time in culture right now called I'm a call it perfection.
Like people want to be perfect. One of the big problems with video and the reason sometimes it takes awhile is because people are trying to emulate it, uh, an image that they have for themselves and that's where, you know, throwing filters on pictures and editing descriptions for 10 minutes straight is coming in and we're basically in a world where we can create ourselves now in video.
New Speaker: 16:22 It doesn't work always as good. You know, you got to be able to tap into authenticity and into the present moment. So facebook lives is a huge way to, to be able to tap into the authenticity and find your voice. So if you're looking to, yeah, if you're looking to find your voice and to get over the hurdle and the fears you have around video, facebook live is definitely number one.
Nik Koyama: 16:43 The thing you need to do. Number two, and this is interesting, this is just something I found through testing that I didn't think about was make your first videos for other people and serve them and realize that that video is, um, it's a powerful tool and sometimes we are reluctant to do nice things for ourselves and it comes out the cost of great tools.
So I would find somebody that you think is, um, awesome, uh, business as anyone that you want to share their message or just do something for and go make something for them. And I think what you'll find is through that selfless act, you'll fall in love with the tool and, and learn how to use it a little better.
New Speaker: 17:24 Then number three is I would stick primarily on the phone for, until you've mastered the whole idea, the purpose side of video and you, I have an understanding so I wouldn't go into the computer and bother yourself with it with a ton of, um, like new new programs and stuff.
Nik Koyama: 17:40 I would use your phone. I would download adobe clip, which is a completely free software for both iphone and android. And it's an something together and figuring it out. That's the big thing. Figure it out. Don't be like, oh my God, just don't let something get in your way. Don't, don't give excuses.
Just put something together and do it. Do it for your audience. Don't do it for yourself. And that's the last thing I'll say is the people who are worried about themselves a, um, your, your imperfections are the key to connection.
New Speaker: 18:10 Okay? People can connect with something that's perfect. So your imperfections are so key be it's not about you anyways.
New Speaker: 18:15 When you make videos, it's about getting so, like, like you're, it's a very selfish thing when you don't do video because of your perception of yourself. It's super selfish. If you really want to help people, you want to serve, you want to have a successful business. You get your ass on video and you do something
Marie Larsen: 18:32 and you're vulnerable, right? Yeah, absolutely. I tell people all the time that if they want to do podcasting, that if they decide that they want to sound perfect, that they will always want to have the most perfect thing to say all the time.
Then podcasting is not for them. Right, and it's such a funny thing, but if you're not willing to be vulnerable and really open up to your audience really opened up to your group. If you're not doing that, then what is it? Even worse, right?
Like people are not going to be able to connect to you and you're not going to be able to make any money. Like there's just some. It just spirals down to if you're not being vulnerable, like it's not worth it, you know?
Nik Koyama: 19:07 Yeah. It's crazy. It's crazy. The overthrow of authenticity is among us everything. Even the skateboard industry, it's crazy because like, like there used to be a huge skateboard industry. Then know these platforms came out and kids like nine year old kids in Hawaii, he started taking market share from like the pros and it's because like the, the, the quirks and the authentic brand and when your voice can steal attention from anybody because. Because as long as, as long as you allow people to connect with you, you can't do that without vulnerability.
So I'm super stoked. Like what I do, what I do to get people in the state, and this is something that isn't replicated the room, but as I, uh, I, I sit people down for interviews and I don't have a like have these crazy interviews with people. This can be a good trick, like if you want to get good in front of cameras, set up a camera, don't even look at it and just look at someone else while you're interviewing them and have the silliest conversations ever.
Like I will ask people the most ridiculous questions just so that they associate the video camera with some of these funny moments. Let's start rewriting that narrative in your head. It's amazing.
Marie Larsen: 20:15 I'm totally gonna. Do that. I'm totally going to do that and I'll send those to you.
Nik Koyama: 20:19 Well, you should come down to Santa Barbara is so I can do for you and then you can, um, you can share with the audience it was
Marie Larsen: 20:25 and then I can take over the world. Yeah, absolutely. Awesome. I'm there. I'll catch the next flight out.
Nik Koyama: 20:30 Yeah, no worries. So, um, if you're doing a podcast, it's really interesting. You Do, you put out a video podcast, Marie, so that is something that I'm trying to change right now and it's the reason why I'm doing a video recording right now. I do video recording and after you take the video recordings, then they take rip off the audio transcriptions, repurpose content. Then we have so much information to build out your facebook posts, your instagram posts, right? And it's just like constant. There's so many ways you can repurpose content. It's insane.
I don't think people realize how easy it can be. Um, it does take time for sure, but if you can sit down and build out an insane amount of content in one sitting, you know, and just have all this content behind you, then take that content and build out, you know, I guess your content calendars have all these scheduled posts or whatever, like you were constantly engaging into people's lives. Right?
And that's exactly what I want to do. I want people to realize that being engaged doesn't have to be like this crazy big feet. You know, if you just take your content, people are not going to remember what you, what you talked about on a facebook live like three days ago. I don't remember what I talked about. I'm on a facebook live every day, right? I'm still remember how it makes them feel. Right.
Nik: 21:44 And they remembered that. I did it. Yeah. And it builds A. I don't want to get too deep into this, but it builds a subconscious habit and trust for people. So our whole goal is business owners is to build enough connection and trust where people will take the risk of buying our stuff are coming into our tribe or taking whatever action we want. That culture. Yeah. Like this is big with Tai Lopez. I've done eight training for him. Uh, I'm, I'm like, I teach video to his people and what's crazy that I've learned from his video team is that Tai Lopez, when I say his name, you already have an emotional reaction and that didn't happen through you, like the audience in him and not. This doesn't go for everyone, but like having engagement with each other. It happened.
22:29 What do you call that? Like it happened like without you thinking about it, so you just saw him, you didn't ask to see him, you skipped his ad. But once that happens 50 times, guess what, you're building a relationship with them and now you're already building rapport. So like just having the podcast is the most intimate content of all like video reality. But talk about being in someone's head.
Marie Larsen: 22:50 You're the only person talking to them at that time were the only, you are the only thing going through their head at that time.
Nik Koyama: 22:56 Yeah, it's just, it's just now Marie Larson and my thoughts and like you know, soon enough I wouldn't even be able to distinguish that.
Marie Larsen: 23:07 Yeah. So the biggest thing that I've had success with, with my clients who do podcasts and I do video, I think having a video podcast is good for zoom stuff like this. But, but I think the real jackpot situation is cutting those 32nd snippets, any titles to them and using that to promote the full episode. I will tell you something very. How freaked out do you get when someone starts a song like twinkle, twinkle little and then they don't finish it and you're like, wait, how do you call it in marketing, we call that opening a story loop.
So when, when you have like a little snippet like that and you don't tell them like people kind of freaked out and it's a human nature. So I'm having like little 30, 62nd snippets of the interview is a perfect way to open a story loop and drive them onto the, uh, the podcast platforms.
Marie Larsen: 23:54 Absolutely. And going off of that as like an extra weird little tip. So you'll go through my facebook posts and you'll see a lot of dot, dot, dot, ellipsis or whatever the heck they're calls. Right? And the same thing. It's the same concept that people will start reading and they won't be able to stop reading because they'll be like, wait, she didn't finish that thought. What else is she going to say? And they'll keep going, wait, she didn't finish that thought. What else is she going to end? And it keeps going. We do the same thing. I'm blogging. We do the same thing at facebook posts.
We do the same thing. If you can get in the habit of doing those little.dot dots, people freak out and they can't figure out, wait, she's not done. I have to keep going and figuring out what the finished thought the complete thought is going to be.
Nik Koyama: 24:33 Right. That's what it is. We live. Oh my gosh, I'm sorry. I get so stoked. Like we live in a time where we can all have our own platforms. Don't have to rely on CNN or this anymore. It's like you have your own show and there's a Russell Brunson, please tell me, you can remember this story, but Russell Brunson tells the story about how there's this guy who had a show, right? And then, um, and then he didn't have a show anymore and he went on someone else's show and they were like, how are things going?
He's like, yeah, no one picks up the phone when you don't have a show. And it's like this whole idea of, uh, being, creating content and having a podcast. It's more than just branding yourself.
Content is communication. So if you refuse to speak, if you refuse to create content, you're basically suffocating and starving your audience from getting to know you and, and, and I can't praise podcasting enough because again, it's so intimate and it's just ground level connection. Like it's nothing more than just sitting with somebody and talking to them.
Marie Larsen: 25:32 I couldn't agree more with that. And it's same thing with video, right? Like if you have amazing video, amazing podcasts and you're crushing it and those industries you will never lack in clients, right? You will never lack in support for it. You will never lack. And having built a culture where they're so enthralled with who you are, that they're going to jump. When you say jump, right, they, they're going to buy. When you say buy, they're so excited of who you are because you are constantly giving, right? They are so excited of who you are and they want to see. I don't, I can't even tell you.
So like when I go on instagram and I see Russell Brunson has jumped on and as done something else, like I instantly watch it right there. Right? And it has nothing, historians have nothing generally to do with click funnels or anything like that has to do with his family and he's being vulnerable is being in your life. And so you want to be part of his.
Nik Koyama: 26:21 Exactly. That's amazing.
Marie Larsen: 26:22 Love it. Love it. International world. So going back to video, sorry we got on like this crazy tangent, but going back to video, um, how often are you trying to get your people to publish?
Nik Koyama: 26:37 So my whole process is purpose, idea, production, delivery. So like before I come up with an idea, I first we have to have a purpose. So for instance, I'm that client that I told you I made a video business card for and we automated 1200 hours. Uh, she's still using that to this day and if she never made a video again, she'd be, she'd already generated millions off it. So the question is, is, so the question is, is what is, what are your goals? Do you want to be what I would call the legend of your industry?
Do you want to make a lot of money selling video pro, like each different purpose requires a different prescription of content strategy. So for you, if you're trying to blow a podcast, so you need to be posting content, you need to be going at it every day.
Nik Koyama: 27:24 If you want to automate your sales system, it's quite possible that you could bang out a bunch of videos in one day and have that stuff automated for the rest of the time. So to me it really depends. If you're trying to build, the more classical way to talk about is if you're trying to build an audience in a relationship with that audience.
My whole thing is daily, like you should be able to do a facebook live and bring people into your reality daily. But, but to be honest, I'm not, I'm, I'm not so romantic with that side of video. You know, I'm just saying to helping businesses solve problems and I'm not just here to create celebrity. So it's really all about what are you trying to do?
New Speaker: 28:03 And then once you know that, then we can come up with ideas that fulfilled that purpose and will make them and put them in. But
Marie Larsen: 28:09 I love that. Um, so how, how often will, you said you're, you're building out kind of a training system, right? You're going to go through and you're going to train a bunch of people. So if, I mean, you said that we weren't able to get you personally, right?
Nik Koyama: 28:25 To make you a video, but, but yeah,
Marie Larsen: 28:27 go ahead. But if there are people who are listening to this, so like, man, this guy's on top of it. He's done videos for Tai Lopez, he's done videos for dateline and he's done so many people's videos. How are we going to be able to get in contact if it's not with you then with your trainees, right? People who are learning from the master himself.
Nik Koyama: 28:46 Sure. So something I will say is I'll give you a peek into my vision. My vision is for me to actually make videos for people for free, though I don't want to be paid to make videos. I have this blog called the nick of time and basically in this blog I take crazy trips and I go and do projects and I, I let you in on the behind the scenes of the thinking and the execution and I do it in short windows of time so that Dave went and bombed a video that I made that played at click funnels.
Yeah, that was shot, directed, edited, and finished in 48 hours. And you can go online and look at all the thinking behind it and you came and watched it premiered at click funnels.
New Speaker: 29:26 So I'm going to be doing a lot more at that. And then at the end the whole thing is, is I, do you want to take the power of video into your own hands and quickly make videos for business? You can go to my website. And so that's where I'm going to send you now, which is I'm Nicole [inaudible] dot com and I have a really cool free resource.
They're called the eight sacred laws of video and you can kind of like really, really, really get like just with this, um, with this free thing, get into the mindset of what video can do and how you should be thinking about video programs that you'll be introduced to. But, but to get started, just understanding video is going to make the stuff you make by yourself and this stuff you hire out for 10 times more effective.
Marie Larsen: 30:09 Dude, I'm jumping on that as soon as we get off here. Like I'm jumping on that for sure. Nice. Something that I need to be incorporating even more. I'm taking over the audio industry right now and it's awesome. But uh, but the video industry, I understand the power behind it. I just haven't, I just haven't done it right. Like I'm constantly doing facebook lives and whatnot. But when it comes to others, like I guess other types of video that you can use video for, I just, I haven't done it. And so I guess what are some of the false beliefs that you do to crush some of those?
To crush some of those possibilities that people have kind of like I do like, I dunno, I guess trying to figure out how to get started or I guess. I mean you gave us some resources, but how do you, what are some of the common false beliefs that you hear about video?
Nik Koyama: 30:56 Oh man, they, they go out the door. I mean that takes a long time. You got to be tech savvy. You have to be perfect. It's expensive. It's unsustainable. It's not for the business owner to be doing this stuff goes out the door. What I do to crush these things is I'm a practitioner so I go out and do it and I do it really quickly.
So you could watch, um, I have this other series called just to film it that I think I'm going to bring over to my personal brand. It's from my agency brand where I'll walk into a business and I'll shoot and edit a video right there on my phone and leave a giving it to them. And a lot of times they don't even know I'm making it.
New Speaker: 31:32 So like, I think there's a lot of false beliefs and if you stay in my world and you come in, I think just by giving, just showing you how I do things, you'll, you'll rewire your brain about video.
Like I hate it. Like when you introduce in, you're like, yeah, he's a guru about video and I could just feel like 95 percent of people's heart sinking because they're like videos and everyone's got their own baggage with video and it's, um, it's, it's a shame because I really do believe it's the most powerful business tool in the world when you know how to use it. I will continue to use my life as an experimentation field for you guys to, um, to get the best, uh, I guess strategies out there.
Marie Larsen: 32:10 I love it too because by you going through and training other people, it gives them not only that hope that you're going through and you're giving people the opportunity to have another, another nick right around to actually go through and do the process with them. And so you're building out, I guess more voice for people, right? You're building out more of this voice, more of this reality where they can also incorporate that into their business. What caused you to make that jump? Why? Why are you changing that?
Nik Koyama: 32:38 Because don't care about video as much as I care about people being helped. I think businesses are designed to serve people and to do it sustainably. And I see a lot of businesses failing for reasons that are ludicrous and have nothing to do with like not having the right product. I think a lot of people are on the right track. They're just wasting way too much time.
New Speaker: 32:58 People don't understand them. They don't know them. They, um, they're not preframing correctly. They're not, they're not like, like how many people do you know are super bad ass. But when you look at their platforms, it's like what? Like this does not align. So there's. So to me, I'm more excited about a world where solutions are more abundant than they are now. And I know the key to that is business.
And I know the key to business is video. So the reason I stopped is because I can only make so much impact with my premium team, but it's time that I, uh, we democratize this for real and all of us need to get on the front lines for this. So that's, that's kind of why I've decided to do it. And it's already working. When are you launching this? When are you like completely out of all launched?
Are you serious? Yeah, everything's going. Yeah. Everything's on where we're in the midst of it. I'm, I'm shutting down my agency in the next 30 days, but everything, the agency isn't, it's just a decelerator I'm still, we're still going. Um, it's just things are going to accelerate when the agency stops. So super contract, all that.
Marie Larsen: 34:02 Were you referred to earlier? Is that where someone would go jump on your training board?
Nik Koyama: 34:07 If. Yeah, if you're into what we're talking about, go to Nick's point. I'm a com and I. Okay, my, My name is n I k k o y a m a, I'm sure we will link it somewhere and uh, come, come check it out and get yourself some free education because I'm can't, like, this is not a creative tool guys. Like creativity is just a, a thumb note on the, on the spread of what this tool can do. I don't like if you don't consider yourself a creative person. Good. That's gonna hurt. It's gonna hurt you more than help you anyways.
Like being creative. If you're a business minded person who cares about the success of their business and the impact of others, you get on video and you start living in the new world that I would call the visual era, which is the name of my agent.
Marie Larsen: 34:54 I love that. So good. Oh my goodness. That's awesome. Hey, well thank you. So thank you so much. Is there anything else you want to add on here before we jump off?
Nik Koyama: 35:04 Yeah, I would like everybody who's listening to this to please leave a comment and tell Marie Larsen to come to Santa Barbara to allow us to make a video for her and if you have to extra brownie points for Instagram, dms and facebook wall posts.
Marie Larsen: 35:22 Okay, sounds good. I would love. I would love it. I actually want. So, uh, I'll probably catch you around over there soon. That'd be sweet.
Nik Koyama: 35:30 Well, hopefully your, your people don't let you forget.
Marie Larsen: 35:33 They won't, I promise you. But uh, hey. Thank you so much. Appreciate. We'll catch you next time. Thanks for listening. Don't forget to rate and subscribe. You have questions for me. Go to the facebook group, profitable podcasting strategies for entrepreneurs and I'll be sure to do an episode to answer your next question. Again guys, my name is Marie Larsen and this is the audio entrepreneur.
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