* After his service in the Navy, how Bob was first introduced to associations as a field representative that started his trajectory as a leader in the association industry. * What Bob says is the Association Management "Hat Rack". * How Bob says that he handles what he calls "Mission Drift" of an association. * Bob even finds a way to get us to talk about a frog, a beetle, and a bumblebee.

* Danessa's new book title that may sound a little shocking, but it may cause you to pick it up. * We talk about this concept called "Executive Presence" and what creates Executive Presence. * A few different times in this interview we talk about one of my favorite words "Authenticity" including checking if your authenticity supports or detracts from your message. * We also talk about your mindset as a leader including identifying how you know if you have a fixed or growth mindset. * Additionally, Danessa shares a way of framing learning that comes from a book and a very old video called "The Inner Game". If you are a learner, Just this alone is worth listening to this episode.

* How many years the business went without a business plan. * Brian shares The Goulet Packing Method and why it is a differentiator in his industry. * The big mistake Brian realized after hiring his first employee. * Brian is a reader, so if you are looking for good books to read, get ready to take note.