The Author's Corner

The Author's Corner

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The Author's Corner episodes

  • Episode #32: Market Your Genius: Nikki Nash Shares How to Monetize Your Unique Skills and Passions

    How do you monetize and market your genius? How do you start a business off of your skills and passion? In this episode, Robin Colucci talks to Nikki Nash, founder of Market Your Genius as she shares her twin passions of marketing and branding. Nikki discusses how important marketing is to your brand and why books are a great marketing tool to promote monetizing your skills and passion. Tune in to learn more marketing lessons from Nikki and Robin.


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    51 min
  • Episode #31: Forget The "Amazon Bestseller": Polly Letofsky Explains How You Can Power Up Your Book Sales By Helping Amazon's Algorithms Bring Ideal Readers To You

    Should being an Amazon bestseller be the goal for new authors? It may be more important to focus on Amazon's algorithms and how you can make it work for you rather than vying for a title. Today's guest is Polly Letofsky, a motivational speaker, award-winning author, and owner of My World Publishing, where she guides authors in publishing their books seamlessly. She joins Robin Colucci to break down how the Amazon algorithm works and why authors should focus more on getting their book in front of the right demographic rather than getting a title with vague criteria. She offers tips on optimizing your keywords for the Amazon search engine starting from the backend and how you can stand out from the crowd with your titles. Get more practical advice on how to get your book in front of the right people by tuning in!


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    40 min
  • Episode #30: The Time Cleanse: Steven Griffith Shares How You Can Overcome The Oldest Excuse In The Book For Why You Aren't Writing

    Just think of all the books we could have written if only we had time! Isn't this the oldest excuse in the book? It's time to overcome this and just start writing! In this episode, Robin Colucci interviews author, speaker, and high-performance expert Steven Griffith to ask about the ways we can navigate the time aspect when writing a book. Steven talks about the many distractions we encounter in this day and age and how the tools and techniques taught before don't work anymore. He then spills the system he developed that helped him get a book deal, sharing with you how you can eliminate wasted time and bring out the best that you can give into your work. All of this on time management and more as Steven gives us a peek into his book, The Time Cleanse. Join him and catch all the great tips and tricks to add to your toolbelt in this episode.


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    38 min
  • Episode #29: The Secret To Your Book's Success: Be Strategic! With Sam Horn

    Strategy is key to successful book marketing. Your book has to be so evergreen that it can withstand the test of time. Make your book have a lasting impression on your audience. Learn who your book is for, why you are doing it, and more. Join your host Robin Colucci and her guest Sam Horn on finding the secret to your book's success. Sam is a bestselling author and the founder/CEO of The Intrigue Agency. Together, Robin and Sam go through some tips on how you can make your book truly evergreen. Learn how to find where your readers are at and tackle their problems. Learn the secret strategy today!


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    52 min
  • Episode #28: Nonfiction Writers Need Community Too!: Stephanie Chandler Shares Innovations That Support Nonfiction Writers And Authors

    There's nothing more difficult than feeling alone in your writing career. Enter Stephanie Chandler, the Founder and CEO of Nonfiction Authors Association, who firmly believes that nonfiction writers need a community to back them up. Stephanie shares with Robin Colucci how she felt left out in a writer's conference of 300 people. It seemed she was the only one writing about a business book! There and then, something had to change. 

     

    Join in the conversation and discover how Stephanie built an online community for nonfiction writers. Eleven years later, the community stands strong with inspiring and supportive members worldwide. You don't ever have to feel alone in your writing journey. Tune in and feel at home!


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    38 min
  • Episode #27: Access To Anyone: How To Create A Referable Brand With Michael Roderick

    There are different kinds of conversations. With that, there are relevant ideas for specific topics. How do you share ideas that could be useful for other people? How could you make a difference and make an impact on their lives? Join Robin Colucci in this conversation with Michael Roderick on how to create referable brands. Michael is the CEO of Small Pond Enterprises, which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He shares his professional journey and how to better communicate with people and influence them with our ideas. Don’t miss this episode to learn how to develop incredible ideas, deliver them, and grow your business in the industry you’re in.


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    47 min
  • Episode #26: The Long Game: How To Be A Long-Term Thinker In A Short-Term World With Dorie Clark

    Many authors get held back from pursuing success because it can’t come too soon for them. But achieving long term success comes from thinking strategically and playing the long game. Recognizing how many of her fellow authors are getting trapped in the short-term mindset, world-renowned keynote speaker and author Dorie Clark addresses this in her upcoming book, The Long Game. Joining Robin Colucci in this fun and relatable episode, Dorie explains the difference between short-term thinking versus taking the long view approach. If, like so many of us in the industry, you are feeling like your efforts aren’t taking you to the pinnacle fast enough, you’re going to get your mind changed by this episode.


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    38 min
  • Episode #25: The 9 Crucial Questions To Ask ANY Publisher Before You Sign On The Dotted Line With Jenn T Grace

    Getting a book deal can be very exciting, but don't let all the thrill cloud your judgments. Sometimes, they could do you more harm than good. Helping first-time authors navigate the publishing world, Robin Colucci sits down with the founder of Publish Your Purpose, Jenn T. Grace. Publish Your Purpose is an acclaimed hybrid publishing company that gives first-time authors the secrets to getting their books written, finding an eager audience, and making their place in the publishing world. In this episode, Jenn goes into great detail on some of the warning signs you need to contemplate before signing on the dotted line with publishers. She breaks down the nine crucial questions you need to ask to ensure that what you're getting into won't turn out to negatively affect you, be that financially or your intellectual property. Join Jenn as she guides you into the intricacies of book publishing in this valuable conversation. 


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    59 min
  • Episode #24: You Got A Media Booking, Now What?!: Media Trainer Suzanne Sena Shares How to Make a Great Impression and Get Your Message Across

    When you’re tying to sell your book on TV, how do you get your message across? What should you say or do to get people to listen? We answer these questions and more as Robin Colucci sits down for an interview with TV host and coach, Suzanne Sena. Suzanne talks about getting your point across and gives a few simple tips to help you make a great impression on TV. Tune in to learn more on getting your point across.


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    41 min
  • Episode #23: How Community-Building is the Long Term Secret to Success with Charles Vogl

    Creating a community isn’t just about selling your book. It should also be about creating connections. In this episode, we learn more about the importance of community and connections as Robin Colucci interviews author and community expert Charles Vogl. Charles unpacks and examines community and how building and sustaining one is an important aspect of today’s social norm. Learn more about community and its potential in this provocative discussion. 


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    1 hr 4 min

About The Author's Corner

From the publisher's feed

For aspiring authors, writing a book is a lifelong dream, but one that can seem to be just out of reach. The process of writing a book can be both exciting and frustrating. The idea can…