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The Author's Corner
The Author's Corner episodes
- Episode #22: Simple Secrets To Kick-Start Your Author Career By Writing Articles For Top Publications With Susan Shapiro
For anyone who wants to kick-start their writing career, how do you craft an article that top publications would actually want to buy? Susan Shapiro says you have to make it sensational. Write a three-page, double-spaced essay about your darkest, most humiliating secret. Susan is an award-winning writer and professor. Today, she joins Robin Colucci to share a trick she has taught for 25 years with her students, many of whom are now successful authors. Join in the conversation and discover simple tips on how you can kick-start your author career by writing for top publications.
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- Here’s How »
Join The Author’s Corner Community today:
- http://robincolucci.com/
47 min - Episode #21: Book PR Myths You May Not Know About And How To Be Your Book's Best Publicist With Kim Corbin
One of the biggest book PR myths is that PR is the main driver of book sales. It does raise awareness, but it’s only one piece of the book promotion pie. Robin Colucci’s guest in this episode is Kim Corbin, a Senior Publicist at New World Library. Join Kim and Robin in this conversation about some myths around PR and publishing and the relationship between a publisher's PR department and authors. Kim also shares some great ideas for promoting and launching your book, regardless of how you chose to publish.
Every little thing you do in the digital world matters. Plan ahead of your publication date how you’ll present your book to your audience. Make it interesting and fun! Tune in to learn more and be your book’s best publicist!
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- Here’s How »
Join The Author’s Corner Community today:
- http://robincolucci.com/
39 min - Episode #20: Reimagining Pricing And Sales: Empowering Women Business Owners With Patty Block
Financial empowerment often starts at one place: the value of your products or services. When you value yourself too low, that means a lower chance of profits and financial success. When this happens, you will need to start reimagining pricing and sales if you want to achieve financial freedom. Join our host Robin Colucci as she chats with the founder and President of The Block Group, Patty Block, about why you need to take a long, hard look at your pricing and sales models. Patty then discusses the need for value-driven pricing and talks about empowering women business owners.
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- Here’s How »
Join The Author’s Corner Community today:
- http://robincolucci.com/
53 min - Episode #19: Diversity, Equity, & Inclusion: Initiatives And Challenges In Big 5 Publishing With Carrie Bloxson
The publishing industry is notorious for its low pay and lack of proper representation. For it to see actual growth in today's ever-changing society, a proper DE&I vision must be crafted and put in place. Robin Colucci talks with Carrie Bloxson to discuss publishing challenges in creating diverse teams and releasing materials that shed light on equality and inclusion. They also talk about the contribution of Generation Z and Millennials in this massive shift, explaining how their wokeness helps correct misrepresentations and cultural misconceptions. Moreover, Carrie shares about her work at Hachette Book Group as its Vice President of Diversity and Inclusion, detailing their efforts to improve training programs and marketing strategies in these essential areas.
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- Here’s How »
Join The Author’s Corner Community today:
- http://robincolucci.com/
41 min - Episode #18: Speakers' Reboot: Income-Generating Innovations For Author/Speakers In A World Still Impacted By COVID With Orvel Ray Wilson, CSP
Are you a writer or a speaker? If you are, what can you do in this time of uncertainty? What new ideas can you write about during this time? Speaking events in front of a packed audience isn't the norm anymore, so how will you adapt? Learn how to generate income in this challenging times with speaker and author Orvel Ray Wilson. Orvel is the co-author of six of the guerrilla marketing books. He has been voted one of the world's Top Five Sales and Marketing Speakers for five years straight. Orvel joins Robin Colucci in this lovely conversation about business during the pandemic. Learn the importance of internet marketing and how to go virtual. Also, discover tips that aspiring speakers and writers can do in these rough times. Make sure to take some notes because the advice that Orvel is offering is timeless.
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- Here’s How »
Join The Author’s Corner Community today:
- http://robincolucci.com/
41 min - Episode #17: Tap Your Creative Genius And Conquer Writer's Block with Samantha Bennett
Everyone has a zone of creative genius. It's just a matter of tapping into it and capturing your ideas before they fly away. Robin Colucci's guest today is her good friend, Sam Bennett. Sam is a best-selling author and creator of The Organized Artist Company. In this episode, she and Robin discuss strategies for breaking down your creative blocks, so you can get going with your writing and get it done! Index cards, buddy systems, and learning how to believe in yourself are all great examples of strategies Sam advocates. Want to learn more? Listen to this episode! Relax, enjoy, and soak in these valuable insights you’ll need for your writing journey.
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- Here’s How »
Join The Author’s Corner Community today:
- http://robincolucci.com/
1 hr 5 min - Episode #16: Want Marketing Success? Use The Six Minute Webinar With Don McGrath
Are you aiming for marketing success? In today’s episode, Robin’s guest, Don McGrath, creator of the 6- Minute Webinar, shares his secret for how to create powerful, effective messages that move people to action. The 6-Minute Webinar is a technology that generates a webinar script just for you, coupled with an online course to help you implement. With an easy-to-use template that includes an introduction, future pacing, problem, and struggle story, all you have to do is to tweak it a little bit to make it your own. Tune in and learn more about this tool that will change how you approach marketing!
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- Here’s How »
Join The Author’s Corner Community today:
- http://robincolucci.com/
52 min - Episode #15: How Your Book Can Be a Tool as it Grows Your Business with Lisa Danylchuk
Trauma is a difficult thing to process and get past. It is something many of us work through every day. Lisa Danylchuk, the founder of The Center for Yoga and Trauma Recovery, has written Yoga for Trauma Recovery to provide informed and effective treatment for people dealing with trauma. In this episode, she joins Robin Colucci to talk about her book writing process. She discusses her work in the yoga and trauma recovery spaces and how her experiences have helped her train people to help others recover from trauma. Lisa also shares how she is using her writing to further grow her business and, most importantly, help change the world. Tune in and learn how to make your writing speak for itself and create the impact it needs to.
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- Here’s How »
Join The Author’s Corner Community today:
- http://robincolucci.com/
49 min - Episode #14: The Art Of Storytelling And Capturing People’s Attention With Kylie Slavik
Storytelling is one of humanity’s oldest means of communication. Unsurprisingly, it is also an effective marketing tool that has the potential to truly captivate – if done correctly. In discussing this powerful idea, Robin Colucci is joined by former spoken word artist and marketing wizard Kylie Slavik. Kylie raps about her start in the poetry scene and her beginnings as a marketing copywriter. You'll also hear about how stories can affect us on a biochemical level. Listen in to learn how stories can help market your business and pick up some tips for your next marketing copy!
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- Here’s How »
Join The Author’s Corner Community today:
- http://robincolucci.com/
49 min - Episode #13: The Career Toolkit And A New Wave Of Innovation In Publishing With Mark Herschberg
Publishing is no longer a business of selling books, but a business of selling content. That’s how Mark Herschberg sees the industry’s trajectory as he finds himself leading the charge in creating the next wave of innovation in the space. The author of The Career Toolkit, Mark is no stranger to the challenges that authors and publishers alike are facing with the traditional publishing models. Marrying his technology background with his author aspirations, Mark is currently developing an app that aims to take the book beyond the pages that it is contained in, in the traditional sense, and make its content become available to its audience in unprecedented ways. Join in as he explains this concept further in this conversation with Robin Colucci and open your mind to a new world of possibilities that might just herald a new era in the publishing industry.
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- Here’s How »
Join The Author’s Corner Community today:
- http://robincolucci.com/
53 min
About The Author's Corner
From the publisher's feed
For aspiring authors, writing a book is a lifelong dream, but one that can seem to be just out of reach. The process of writing a book can be both exciting and frustrating. The idea can…
be there , but sometimes we get stuck and can’t seem to find the inspiration to move forward.
If you are an expert in your field who is thinking about writing a book, you’ve come to the right place. Welcome to The Author’s Corner, a show where we will help you unlock your creativity and write the book of your dreams. Hosted by Robin Colucci, we bring you some of the most prolific and successful authors in the business, as well as other industry experts, to share some inspiration, motivation, tactical strategy, and fun!
Robin Colucci helps world-class experts write world-changing books. Her clients have been published by “Big 5” and other top publishing houses, and others have self-published. Many have won awards, received outstanding book reviews, and/or become bestsellers on Amazon, USA Today, and The New York Times bestsellers lists.
Clients come to her for help to write a substantive book that supports their aims. Whether professionals, top scientists, CEOs, astronauts, Nobel laureates, or non-profit founders, Robin’s clients see that to write a book and get it published can help open doors to new opportunities, expand brand awareness, deepen brand loyalty, gain greater recognition and influence, and enhance credibility.
Robin has real-world publishing experience. Her first job out of college was working with a New York Times bestselling author who mentored her for three years on what it takes to develop, pitch, write, publish, and promote a book. She helped research, write, and edit three books in three genres during her tenure - one fiction, one academic text, and one mass-market nonfiction book.
Just before becoming a book writing coach, Robin was an acquisitions editor for an independent publishing house. Put in charge of selecting works for publication, Robin realized that subject-matter experts need help to move their book projects from start to finish.
Before that she worked as a journalist, reporting for a mid-sized metropolitan newspaper, and has researched and/or written freelance articles for The Washington Post, The New York Times Magazine, and Newsweek.
We know that every writer is unique and there is no single path to authorship. However, the most successful authors have highly effective habits that help them reach their goals. Discover their best practices as well as their journey to becoming bestselling authors. Let Robin and her guests provide you the strategy of not just writing a book but writing a book that helps you go to the next level in your career and your business.
There’s never an excuse to write a lousy book. So whether you’ve been aspiring to be an author since childhood or just a few minutes ago, we are dedicated to providing you all the knowledge you need to write one... and write it well! Join The Author’s Corner today and start your life’s opus!