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For some time now, the literary industry has been struggling to break away from its predominantly white image and allow diverse voices to share the stage. After the killing of George Floyd and the world-wide outrage that followed, staying silent about racial injustice is not an option, regardless of what industry you're in. In this episode, Robin Colucci converses with literary agent, Heather Jackson, on the racial inequalities that exist in publishing, especially those affecting Black authors. They explore this pervasive issue from different angles and discuss possible solutions for the future of diversity in publishing.
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This is the second episode in a mini two-part series on publicity for authors.
At what point should an author hire a publicist to help promote their book? In this episode, you will learn that there is no such thing as a full DFY approach to book marketing. There is much to do in terms of “building a base” – a genuine audience, an organic community who considers you an expert in your field – and it takes a lot of time and effort to do that. Does it sound like a lot of work? That’s because it is. And no publicist can ever replace your role in that regard, no matter how critical they can be in all other aspects. One of two in this two-part series on the topic of publicity, PR expert Nicole Dunn gets brutally honest about this in this conversation with host Robin Colucci. Running her own PR firm called Dunn Pellier Media since 2008, Nicole specializes in PR and media services for clients in the health, wellness, fitness, beauty, and lifestyle industries. Throughout the years, she has built a trusted brand that counts bestsellers among its satisfied customers. Nicole is passionate about spreading more nourishing news around wellness in the media. Listen in as she shares some tips on what authors should focus on to get people’s attention and maximize the visibility of their books.
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This is the first episode in a mini two-part series on publicity for authors.
The wider media can reach, the more we can get our messages out there. With social media joining the traditional media outlets, it is safe to say that there are tremendous opportunities and possibilities out there that can take our business to the next level. Especially in this day and age, there is no excuse not to utilize these digital assets. Helping you leverage these things and more, Robin Colucci interviews Jill Lublin as part of the two-part miniseries on the topic of publicity. Jill is an international speaker on the topics of radical influence, publicity, networking, kindness, and referrals. She shares with us some insights and tips and tricks on how we can go across all digital platforms by getting our message right. She also lets us take a peek into her book, The Profit of Kindness, and reveals some of the myths about publicity that could guide us in taking action towards promoting our books.
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From the publisher's feed
For aspiring authors, writing a book is a lifelong dream, but one that can seem to be just out of reach. The process of writing a book can be both exciting and frustrating. The idea can…
If you are an expert in your field who is thinking about writing a book, you’ve come to the right place. Welcome to The Author’s Corner, a show where we will help you unlock your creativity and write the book of your dreams. Hosted by Robin Colucci, we bring you some of the most prolific and successful authors in the business, as well as other industry experts, to share some inspiration, motivation, tactical strategy, and fun!
Robin Colucci helps world-class experts write world-changing books. Her clients have been published by “Big 5” and other top publishing houses, and others have self-published. Many have won awards, received outstanding book reviews, and/or become bestsellers on Amazon, USA Today, and The New York Times bestsellers lists.
Clients come to her for help to write a substantive book that supports their aims. Whether professionals, top scientists, CEOs, astronauts, Nobel laureates, or non-profit founders, Robin’s clients see that to write a book and get it published can help open doors to new opportunities, expand brand awareness, deepen brand loyalty, gain greater recognition and influence, and enhance credibility.
Robin has real-world publishing experience. Her first job out of college was working with a New York Times bestselling author who mentored her for three years on what it takes to develop, pitch, write, publish, and promote a book. She helped research, write, and edit three books in three genres during her tenure - one fiction, one academic text, and one mass-market nonfiction book.
Just before becoming a book writing coach, Robin was an acquisitions editor for an independent publishing house. Put in charge of selecting works for publication, Robin realized that subject-matter experts need help to move their book projects from start to finish.
Before that she worked as a journalist, reporting for a mid-sized metropolitan newspaper, and has researched and/or written freelance articles for The Washington Post, The New York Times Magazine, and Newsweek.
We know that every writer is unique and there is no single path to authorship. However, the most successful authors have highly effective habits that help them reach their goals. Discover their best practices as well as their journey to becoming bestselling authors. Let Robin and her guests provide you the strategy of not just writing a book but writing a book that helps you go to the next level in your career and your business.
There’s never an excuse to write a lousy book. So whether you’ve been aspiring to be an author since childhood or just a few minutes ago, we are dedicated to providing you all the knowledge you need to write one... and write it well! Join The Author’s Corner today and start your life’s opus!