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The Author's Corner
The Author's Corner episodes
- Episode #12: The Right Strategies For Approaching Authorship Challenges With Edie Raether
Authorship challenges come at many difficult levels, requiring a lot of resilience and preparation. But anyone who has the goal to inspire others through books will undoubtedly find success in this industry. Sharing her authorship journey with Robin Colucci is Edie Raether, who considers her profession in writing a healthy obsession. Edie talks about the problems she faced with the editing process, leveraging the power of evergreen content, and the most effective marketing strategies to remain relevant and visible. She also stresses the importance of finding the right people to collaborate with and utilizing hindsight to ensure you're taking advantage of all the opportunities that come your way.
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- Here’s How »
Join The Author’s Corner Community today:
- http://robincolucci.com/
52 min - Episode #11: Unleashing Your Innovative Genius: Redesigning The Education System With Deborah Olatunji
The problem with the education system is how it leaves many students lost in the real world after they graduate high school. The school has become so distant from what is happening in the real world that it fails to help students fulfill their goals and find their dream job. It is time to take charge of our education system and ensure it serves students the way it should—preparing them for life beyond school. In this episode, Robin Colucci sits down with Deborah Olatunji, a Philadelphia-based writer, storyteller, and host of The Voices of Disruption Podcast. Deborah shares some wisdom from her book, Unleashing Your Innovative Genius, where she provides a guide to redesigning the education system that will help kids thrive. She discusses her journey in getting her book published while still in high school and what she is doing now to keep her book sales moving amidst the pandemic. Join today's conversation to hear more of Deborah's tremendous insights into education and how we can ignite our students of today and tomorrow to become curious innovators.
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- Here’s How »
Join The Author’s Corner Community today:
- http://robincolucci.com/
55 min - Episode #10: Mike Michalowicz On The Best Ways To Optimize Authorship Returns
Regardless if you can write the most extravagant book in the entire world, it will never sell itself without proper marketing strategies in place for you to properly optimize authorship returns. Sitting down with Robin Colucci is author Mike Michalowicz, who started as a self-publisher and eventually found his way to the traditional method, thanks to Penguin. Mike explains how to make yourself and your books visible in the competitive market, particularly when deciding to make a class out of it. He also highlights the lasting power of books by sharing that one time they offered them as event memorabilia.
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- Here’s How »
Join The Author’s Corner Community today:
- http://robincolucci.com/
30 min - Episode #9: A Former Dominatrix’s Guide To Conquering The Self-Doubt In Your Journey Of Becoming An Author With Dana Pharant
There is so much wasted potential and knowledge in this world because of the imposter syndrome. Oftentimes, in our journey towards becoming an author, we reach that point where we start to doubt ourselves and think of retreating. Learn how to move past that and unleash the value you can give to the world. Robin Colucci interviews Dana Pharant, a business performance coach, in this episode. As a former dominatrix, Dana reveals how we can start owning our power and overcome the doubt and questions along the way. She shares some great strategies that can help us continue to write, break through writer’s block, and employ our books to expand our brand and business. Join this conversation to conquer the self-doubt that is in the way of you becoming an author.
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- Here’s How »
Join The Author’s Corner Community today:
- http://robincolucci.com/
38 min - Episode #8: Misconceptions Of Social Media And Promoting Your Book With Jonathan Jacobs
Social media has been doing so much to help brands boost their marketing. But just because these platforms have the ability to do so doesn’t mean they’ll be effective most of the time. That is why when you’re on to promoting your book, you need to utilize social media the right way. In this episode, Robin Colucci sits down with Jonathan Jacobs, the founding partner of Digital Natives Group, to clarify a lot of misconceptions around the role of social media in promoting books. He answers one of the big questions out there, “why is it that many authors with large social media platforms tend to underperform when it comes to book sales?” Follow along to this insightful conversation as Jonathan discusses how to leverage social media properly, how to build an author presence, and how to create lasting relationships and find your best cheerleaders.
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- Here’s How »
Join The Author’s Corner Community today:
- http://robincolucci.com/
43 min - Episode #7: Lisa Pezik On The Right Balance Between Course Creation And Launching A Book
In the world of marketing, one of the best ways to maximize profitability when releasing a book is through course creation. It allows you not only to connect with your readers on a deeper level but also to dissect your knowledge into easy-to-digest ideas. But many authors are misled by their desire to simply earn money in this regard, and thus are doomed to fail in both ventures. Sharing the right strategies in intertwining book authorship and offering courses with Robin Colucci is Lisa Pezik, a business strategist, speaker, and top international Amazon best-selling author. She explains how to properly approach three kinds of audience groups when providing a book-course combo, the importance of allowing your genuine self to reflect in your offers, and the right way to price such an intangible item without sacrificing your own worth.
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- Here’s How »
Join The Author’s Corner Community today:
- http://robincolucci.com/
51 min - Episode #7: Lisa Pezik On The Right Balance Between Course Creation And Launching A Book
In the world of marketing, one of the best ways to maximize profitability when releasing a book is through course creation. It allows you not only to connect with your readers on a deeper level but also to dissect your knowledge into easy-to-digest ideas. But many authors are misled by their desire to simply earn money in this regard, and thus are doomed to fail in both ventures. Sharing the right strategies in intertwining book authorship and offering courses with Robin Colucci is Lisa Pezik, a business strategist, speaker, and top international Amazon best-selling author. She explains how to properly approach three kinds of audience groups when providing a book-course combo, the importance of allowing your genuine self to reflect in your offers, and the right way to price such an intangible item without sacrificing your own worth.
Love the show? Subscribe, rate, review, and share!
- Here’s How »
Join The Author’s Corner Community today:
- http://robincolucci.com/
51 min - Episode #6: The Renaissance Of Audiobooks And How To Capitalize On It With Tina Dietz
Audiobook sales is the most rapidly growing segment of the publishing industry. Registering double-digit revenue growth for the past few years, it is the fastest growing segment in book sales. How can authors capitalize on this massive opportunity? Robin Colucci brings on an expert to the podcast to help us understand this booming book format. Tina Dietz is an award-winning and internationally acclaimed speaker, audiobook publisher, corporate podcast producer, and vocal leadership expert. Her company, Twin Flames Studios, helps authors and experts amplify their voices through audiobooks, podcasting, and other means. Listen to her discussion with Robin and learn why you should be looking into audiobooks as the new golden goose in publishing.
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- Here’s How »
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- https://robincolucci.com/
53 min - Episode #5: Getting The Final Touches Of Your Book Right With Kim Kohatsu Of PickFu
In the final stages of book publishing, the devil is often in the details; the wrong title, subtitle or cover design can be your book’s undoing, no matter how profound your content may be inside. PickFu helps writers get around this problem by doing what is perhaps the best way to learn what makes readers buy – by asking them directly. PickFu does all kinds of market research, but authors have a special place in the company’s success, especially back when it started in 2008. The company’s Chief Marketing Officer, Kim Kohatsu joins Robin Colucci to discuss how authors can use the PickFu platform to sharpen their book titles, select the most appealing covers and get feedback from the reading demographic of their choosing. With these details out of the way, you are one step closer to positioning yourself as a thought leader in your space!
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- Here’s How »
Join The Author’s Corner Community today:
- https://robincolucci.com/
32 min - Episode #4: Let Love In: A Tenth Year Retrospective With Debra Maldonado
Ten years since the publication of Let Love In, the international bestselling book continues to resonate with people all over the world. The book has all the makings of a classic: a timeless message and unabashed authenticity that comes from an author who is not afraid to get vulnerable on the pages to help other people who are going through what she had. That person is Debra Maldonado (formerly Debi Berndt). In this episode, Debi joins her mentor, and your host, Robin Colucci to revisit her journey in creating a masterpiece that still helps people today. We also get to have a preview of what Debi is working on now that she has gone beyond the book’s initial success and taken her career in a massive upward trajectory. This episode ass a boatload of value that any aspiring author won't want to miss.
Love the show? Subscribe, rate, review, and share!
- Here’s How »
Join The Author’s Corner Community today:
- https://robincolucci.com/
1 hr 7 min
About The Author's Corner
From the publisher's feed
For aspiring authors, writing a book is a lifelong dream, but one that can seem to be just out of reach. The process of writing a book can be both exciting and frustrating. The idea can…
be there , but sometimes we get stuck and can’t seem to find the inspiration to move forward.
If you are an expert in your field who is thinking about writing a book, you’ve come to the right place. Welcome to The Author’s Corner, a show where we will help you unlock your creativity and write the book of your dreams. Hosted by Robin Colucci, we bring you some of the most prolific and successful authors in the business, as well as other industry experts, to share some inspiration, motivation, tactical strategy, and fun!
Robin Colucci helps world-class experts write world-changing books. Her clients have been published by “Big 5” and other top publishing houses, and others have self-published. Many have won awards, received outstanding book reviews, and/or become bestsellers on Amazon, USA Today, and The New York Times bestsellers lists.
Clients come to her for help to write a substantive book that supports their aims. Whether professionals, top scientists, CEOs, astronauts, Nobel laureates, or non-profit founders, Robin’s clients see that to write a book and get it published can help open doors to new opportunities, expand brand awareness, deepen brand loyalty, gain greater recognition and influence, and enhance credibility.
Robin has real-world publishing experience. Her first job out of college was working with a New York Times bestselling author who mentored her for three years on what it takes to develop, pitch, write, publish, and promote a book. She helped research, write, and edit three books in three genres during her tenure - one fiction, one academic text, and one mass-market nonfiction book.
Just before becoming a book writing coach, Robin was an acquisitions editor for an independent publishing house. Put in charge of selecting works for publication, Robin realized that subject-matter experts need help to move their book projects from start to finish.
Before that she worked as a journalist, reporting for a mid-sized metropolitan newspaper, and has researched and/or written freelance articles for The Washington Post, The New York Times Magazine, and Newsweek.
We know that every writer is unique and there is no single path to authorship. However, the most successful authors have highly effective habits that help them reach their goals. Discover their best practices as well as their journey to becoming bestselling authors. Let Robin and her guests provide you the strategy of not just writing a book but writing a book that helps you go to the next level in your career and your business.
There’s never an excuse to write a lousy book. So whether you’ve been aspiring to be an author since childhood or just a few minutes ago, we are dedicated to providing you all the knowledge you need to write one... and write it well! Join The Author’s Corner today and start your life’s opus!