The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make your business content more engaging and actually worth watching.

In episode 24, we’re joined by Cliff Simon, a longtime GTM and RevOps leader who’s spent nearly two decades building and fixing revenue teams at fast-growing companies. Cliff has worked across sales, marketing, and operations, and recently launched Polaris Ops, a RevOps consultancy.

We talk about how teams should think about AI, why it’s better not to rely on social media platforms for growth, and why creating meaningful in-person relationships is more important than worrying about algorithms.

We also touch on:

• What RevOps means in simple terms
• Creating content for industries people usually call boring
• Why events still play a big role in building trust

If you want to grow your business without chasing every new tool and think more clearly about where AI fits in your business, listen to the episode.

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Timestamps:

0:00 Intro

2:26 Polaris’ AI Road Show

3:27 What is RevOps?

3:39 How is AI changing RevOps?

3:56 How does RevOps play a role in GTM?

4:03 How are you thinking about content in RevOps?

4:20 What’s the biggest fad in AI?

6:06 What are some changes AI can bring to RevOps right away?

7:07 How Cliff is adding value with his content

9:11 Why are events so important in B2B?

11:37 LinkedIn strategy for 2026, and how Cliff’s owning his audience 

13:15 Cliff’s wood working passion

15:14 Cliff has appeared in a lot of content over the years

18:04 How to make your content better

18:41 What’s wrong with GTM engineering?

20:04 How is AI changing the GTM landscape?

22:20 Buzzword blitz

24:00 Outro

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#marketing #marketingpodcast #business #businesspodcast #b2bmarketing #revops #contentmarketing #linkedin #linkedtips #businesstips #gtm #revenueoperations #socialmediamarketing 

The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.

In episode 23, we’re joined by Arthur Castillo, founder of Modern GTM and currently Head of Community and Customer Marketing at Storylane. Arthur has spent years working across sales, marketing, and customer communities at fast-growing SaaS companies, where he’s seen how buying decisions get made.

We talk about how word of mouth builds trust faster than company marketing & plays a bigger role in buying decisions, and why customer voices are still underused by brands.

We also discussed: 

• Why buyers listen to peers & not pitches
• Why companies wait too long to involve customers
• Customer stories vs. paid influencer content
• Why authentic stories build more trust

If you want to use your customers more effectively instead of leaning only on company marketing, listen up!

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Timestamps:

0:00 Intro

1:52 B2B street interviews pioneer

2:35 Arthur is usually ahead of the trends

3:10 Influencer marketing meets customer marketing

4:43 Dark social

5:53 Customer Marketing success story

8:42 How to set up customer marketing at your company

11:00 Customers are a marketing superpower

12:25 B2B video should focus on watch time

13:32 The value in having a plethora of testimonials

15:22 How to arm your customer advocates with the tools they need

17:06 Arthur picks an EventShark hat!

#marketing #marketingpodcast #customermarketing #b2bmarketing

The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.

In episode 22, we sit down with Vin Matano (our first-ever podcast guest, now making his second appearance), Founder of Creatorbuzz, a B2B influencer marketing agency that's helped brands like Demandbase, Evabot, and Storylane increase inbound leads, drive ROI, and grow their social presence through creator campaigns. While building the agency, Vin is also documenting his story on social media, turning his business journey into content.

We talked about: 

• How to be intentional and methodical when creating content
• Props, costumes, and world-building
• How Ding writes rap songs for brands 
• Why BTS content can outperform your main videos
• The difference between true creators vs. people who just make content for business
• Vin's viral LinkedIn hiring post that hit 360K impressions

If you want to stand out without just copying what everyone else is doing, listen up! 

Timecodes:

0:00 Intro

2:04 How to be methodical with creative content 

2:59 Vin’s viral LinkedIn post about hiring

4:29 Content hack - Start your story at the end 

5:08 Using props, sets and costumes in content creation

10:56 How Ding made the Creatorbuzz song

13:05 The value of Behind the Scenes content

14:23 Buzzword Blitz

15:36 True creatives vs just marketers

#linkedin #contentcreation #b2bmarketing #marketing #marketingpodcast

The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.

In episode 21 of the podcast, we sit down with Max van den Ingh, Founder & CEO of Unmuted, a modern B2B demand gen agency based in Amsterdam. Max's company has been inbound-only for the last 5 years and we get into how companies can move away from lead chasing and start building long-term demand with content. 

We cover: 
-Why many executives still treat marketing like “where are the leads??” 
-The foundations you need in place before you even worry about “content” 
-How Unmuted uses their own marketing to attract the right clients 
-Getting your team to post on LinkedIn without forcing it 
-Why distribution is non-negotiable, especially for B2B content in 2025

If you care about building long-term demand with content instead of chasing MQLs this one is for you. 

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Timecodes:
0:00 Intro
1:39 #1 Lesson from Demand gen agency experience
3:08 Max’s strategy for helping companies understand what marketing they need
4:13 How do you show results from content marketing?
6:25 Tips on content distribution in B2B
10:53 Favorite piece of content you’ve created?
12:24 Why don’t executives understand marketing?
15:30 Favorite part of Drive? 
16:55 Outro

#b2bmarketing #marketingpodcast #contentcreation #businesscontent #videostrategy

The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.

In episode 20, we sit down with Ademola Adelakun, founder of A2 Media in Toronto, a genius when it comes to b2b video strategy and editing.

We talked about why most B2B videos suck, what makes great content work and and how Ademola’s team uses a “content spine” to guide clients through what to create, answering every buyer question before the sales call even happens.

Ademola also shared how he handles client feedback, when to say no to projects and his top tips for editing and making better videos.  Tune in!

What we covered:
- Why 99% of b2b content sucks
- How to make the viewer “the hero”
- What b2b content you need to make to help build trust before the sale
- Why too many voices ruin creative work
- Client red flags and how to spot a bad fit
- Ademola’s favorite editing tools and quick video tips

Timestamps:
0:00 Intro
1:25 Welcome to the show Ademola
2:07 Ademola’s hot take on B2B content
2:55 Favorite piece of B2B content?
5:22 Why Ademola focuses on post-production vs video capture
7:20 What’s different about making videos for B2B
10:29 Biggest pet peeves when working with clients
13:43 How quickly do you know if a client is a good fit?
16:35 Ademola’s top editing tip
17:36 Top 3 tips to make a better video
20:45 Outro

#b2bvideo #b2bmarketing #videostrategy

The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.

In episode 19, we caught up with Tas Bober, one of the most unfiltered voices on LinkedIn right now.

She’s a landing page expert, co-host of Notorious B2B Podcast with Tim Davidson, and a master at walking the line between smart & edgy LinkedIn content.

Her podcast breaks down the drama of LinkedIn (not the over-polished fluff you might typically see from B2B marketers), and now launching a second show, The Marketer’s Exit, to help more marketers go independent.

We also cover:

• Why LinkedIn is so safe
• How Tas built her personal brand by being “unhinged”
• The idea behind her content shows
• AI, brand, and the rise of fractionals
• Why personality beats polish in B2B content

If you’re tired of safe, copy-paste B2B content… time to tune in. 🎧

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Timestamps:

0:00 Intro

1:52 Welcome Tas Bober!

2:31 Why is LinkedIn so safe?

4:17 Behind the Notorious B2B Podcast

8:25 Launching a new content series in B2B

9:16 ExitFive ad break

10:35 Thought process behind Tas’ new show 

13:20 Why brand is going to be so important

14:46 Is AI really replacing marketing jobs? 

16:25 Benefits of going solo / fractional

17:26 Outro

#LinkedIn #Marketing #B2BMarketing #Podcast

The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make B2B content more engaging & effective.

B2B events are evolving fast.. & few people have had a closer look at that evolution than Dan. 

After nearly a decade building alongside Dave Gerhardt across Drift, Privy, and now Exit Five, he’s helped make Exit Five the No. 1 community for B2B marketers over the past two years.

In the episode, you’ll also hear:

- How the B2B industry’s changing
- How Drive became one of the most talked about B2B events
- Why showing up in person might be your biggest advantage
- What live streaming could mean for B2B
- Dan’s best advice for B2B marketers

Timestamps:
0:00 - Intro
1:55 - 2 years of Exit Five & Drive
4:15 - Creating the breakout groups for year 2
6:56 - Trending topics in B2B marketing
7:04 - Exit Five is leaning into AI in marketing
7:54 - Exit Five is expanding into more events
9:09 - Dan picks his EventShark hat + receives a gift
11:08 - How does live streaming work?
12:17 - Will live streaming enter the B2B space?
13:41 - More live streaming history with Ding
16:32 - 1 tip for B2B marketers

#b2bmarketing #marketing #podcast

Devin Reed knows B2B content because he’s lived it. 

He’s a 2x Head of Content at billion-dollar startups (Gong, Clari), where he scaled Gong’s brand and content from $20M → $200M ARR. He now advises some of the fastest-growing startups, including Notion, Wiz, AudiencePlus, and many more. Today, he helps SaaS marketers and founders grow their audience, brand, and pipeline with strategic content.

But Devin isn’t just the polished résumé guy. He’s the creator himself who rents basketball stadiums just to record a podcast. When a rapper scammed him out of $4,500, he flipped the whole mess into a viral piece of content. And now? He’s betting big that YouTube is the next gold rush for B2B.

If that tells you anything, it’s this: Devin doesn’t play it safe. He’ll pack his suitcase, fly to another city, and chase the kind of backdrop that makes people stop scrolling. It’s the kind of swing most people in B2B won’t take for content and that’s exactly why his work stands out.

We caught up with Devin at ExitFive’s Drive 2025, and dug into:

• Why YouTube is still wide open for B2B companies
• How Devin thinks about good content 
• State of executive content & thought leadership
• Getting scammed by rapper LaRussell 
• The WWE playbook for telling better business stories
• Where B2B content is headed in 2026 

If you’re serious about building content that can grow your b2b brand, listen up. 🎧

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Timestamps: 

00:00 - Intro
01:26 - Welcome Devin Reed!
01:56 - State of executive content
02:49 - Devin's new merch drop
04:04 - In-person podcasts
06:04 - Getting scammed by rapper LaRussell
08:12 - Top 5 Bay Area rappers
08:56 - Creating content about content
10:25 - WWE storytelling & villains
13:39 - How can you make good content in 2026?
15:36- ExitFive Ad Break
16:45- Coming up next for Devin
17:07- YouTube opportunity in B2B
19:28 - Devin’s content distribution strategy
20:32 - Outro

With AI making everything less human, one marketing channel is becoming MORE powerful than ever: in-person events. 

But most companies are doing them completely wrong. What if the secret wasn't flashy booths or expensive swag, but building genuine community that turns attendees into loyal advocates?

We're joined by Scott Ingram (founder of Sales Success Media, host of the Sales Success Stories podcast, and author of the book "Making Rain with Events") who breaks down:

- Why events are more crucial now than ever before
- How to capture testimonials, speaker content & street interviews
- Creative event activations that actually drive ROI
- Building community and culture through events
- Pre-event, during-event & post-event content strategies
- How to avoid the dreaded "pitch slap" at trade shows
- Guerrilla marketing tactics for events on any budget

Scott has hosted almost 200 episodes interviewing top 1% B2B sellers and runs the Sales Success Summit in Austin. His insights on turning events into revenue engines while building authentic community are game-changing for any B2B marketer or salesperson looking to stand out in 2025.

Timecodes:
0:00 Intro
2:28 Why events should be your most important B2B revenue driver
3:18 Third-party testimonials and customer superpowers at events
4:00 EventShark's approach to capturing testimonials vs website videos
5:07 Different types of events - conferences, road shows, customer events
5:47 B2B event budget statistics
6:05 Post-pandemic event recovery and current opportunities
8:13 ROI differences between event types
9:00 Scott's new "pitch party" sponsorship model
11:30 Creative event activations and experiences over traditional booths
13:37 The "pitch slap" problem and focusing on qualification first
15:15 Pre-event, during-event, and post-event content strategy
16:22 Top event content formats
17:22 Speaker content strategy and maximizing speaker value
20:06 Using content creation as prospect engagement tool
21:25 Creative booth experiences
22:47 During-event content challenges and FOMO opportunities
24:05 Guerrilla marketing tactics without booths or sponsorships
28:00 Building community culture through events
29:21 Managing cliquey dynamics and welcoming new attendees
34:09 The superpower theme - finding what makes you unique in sales
40:00 AI's impact on events 
42:24 Personal branding and reputation in the AI era
43:12 The importance of taste vs execution ability
44:29 Trust over likability in business relationships
45:31 Outro

#b2bmarketing #marketing #podcast

The EventShark Podcast covers all things B2B marketing, LinkedIn, and content. We share practical strategies and creative ideas to make B2B marketing more engaging & effective.

In today’s episode, we dig into ABM (Account-Based Marketing). What is ABM? It’s targeted marketing: focusing only on the accounts (a.k.a. B2B businesses) that match your ideal customer, and not wasting resources elsewhere.

We're joined by Davis Potter (CEO & Co-founder of ABM advisory firm ForgeX, and leader of a 700-person ABM community) breaks it down:

- Why smart B2B teams use ABM in 2025
- How content helps (original research, video, events)
- Where AI fits 
- Dark social & community
- How to choose the right accounts
- What we’d do with $10K to break into a dream account
- Common mistakes to avoid with ABM

If you’re a B2B marketer curious about ABM in 2025/2026, welcome to podcast episode 15!

Timecodes:
(0:00) - - Intro
(2:36) - - The importance of ABM in B2B
(3:50) - - Importance of community in Go-to-market
(5:36) - - Biggest mistake people make in ABM
(7:48) - - How does content play a role in ABM?
(9:52) - - Common misunderstanding about thought leadership’s role in ABM
(10:28) - - How is AI playing a role in ABM?
(12:12) - - You have $10k to break into a target account, what would you do?
(13:15) - - New EventShark hats are live now!
(14:08) - - You have $10k to break into a target account, what would you do? 
(16:36) - - What’s a legacy B2B playbook that’s no longer good?
(18:42) - - How should EventShark create a target account list?
(19:52) - - PLG motions in ABM
(22:02) - - Hot take on brand in ABM motions
(23:42) - - Countdown Quiz
(27:18) - - Outro

#b2bmarketing #marketing #podcast