The B2B Content Show

How did Morgan J Ingram book 90 meetings at a single event? What's the most underrated sales channel nobody is talking about… and what does pickleball have to do with it?

Morgan (and ourselves) think events are the last channel left. Email is cooked, LinkedIn DMs get buried, even between people who know each other. But most teams still treat an event like a booth to stand at.

On the other hand, Morgan treats it like the one place you can still get a phone number. He calls it "gotta catch 'em all." It's how he got a pickleball meetup together in Austin off one group text with no landing page in less than a week.

The first half of this episode is events: how to work one, how to ask for the number without making it weird, and what to follow up with after. The second half is focused more towards content: how Morgan tests every post before it reaches LinkedIn, why he's taking fewer brand deals, and why he thinks free organic reach is a ticking time bomb.

Things we get into:

• Why a text beats a LinkedIn DM
• The playbook that booked 90 meetings at one event
• How to collect phone numbers at events without being transactional
• The follow-up strategy that keeps you top of mind
• The biggest catch-22 in event marketing due to AI
• Morgan's content system/process
• Why you should build your audience while organic reach is still free
• The one thing every rep should do before the end of October

If events are part of your pipeline this year, or should be, give this one a listen!

GUEST

Morgan IngramFounder & CEO of AMP Social

LinkedIn: https://www.linkedin.com/in/morganjingramamp/

HOSTS

Jake Clare, Co-Founder and CEO of EventShark

Ding Zheng, Co-Founder and The Sales Rapper

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Timestamps:

00:00 - Intro Trailer

00:43 - Welcome to the show

00:53 - Guest introduction

01:21 - Is Morgan the Shohei Ohtani of LinkedIn?

02:37 - How one group text filled up a pickleball event

03:29 - You get known for what you are not trying to be known for

04:53 - No landing page, and that is why it worked

06:08 - Your hobbies are what make a brand sticky

06:35 - The switch: "I don't really know you beyond your advice"

07:07 - Ding and Morgan attending a Phoenix Suns game

08:45 - What is wrong with sales at events right now?

09:42 - The biggest catch-22 in event marketing due to AI

11:06 - What is the most underrated event follow-up?

11:52 - Why a text beats a LinkedIn DM

12:48 - Follow up on their life, not your pitch

13:53 - Stop saying "add value" if you cannot explain it

14:43 - How to stay top of mind until they are in market and ready for an offer

15:21 - Are your reps standing at the booth like Abercrombie models?

16:02 - How Morgan booked 90 meetings at one event 

16:56 - Why don't reps call the event staff first?

17:56 - Bounty hunter posters for every target

19:36 - Observational mode: open with what they are wearing

20:20 - Sit in the sessions your buyers sit in

20:59 - What happens when an SDR breaks the comp plan?

21:40 - Street interviews are one of the best follow-ups

23:12 - Why you should take a photo with everyone you meet

24:09 - Automated AI follow-ups from events you never attended

24:55 - Is email cooked?

25:20 - An AI dashboard for everyone you met

27:04 - Is Morgan going pro in pickleball by 2032?

28:15 - Why is he moving to YouTube?

28:51 - 3,500 views and 350 watch hours

30:14 - Your buyer is checking your last post date

31:19 - Build the library before the exec checks

32:28 - Rapid Fire: Most overrated LinkedIn advice

34:06 - Rapid Fire: Favorite content format

35:46 - Rapid Fire: Who is he studying right now?

36:52 - Your best hook worked because of one word

38:16 - Does organic reach have two or three free years left?

39:40 - How does he run every platform himself?

40:26 - Ten likes on X or it doesn't go on LinkedIn

41:58 - Why is Instagram his biggest blocker?

43:34 - What is the creator brand actually for?

46:42 - B2B creators are splitting three ways

48:05 - Why taking fewer brand deals might be the move

49:52 - Behind Cold Calling Live: content with a pipeline number

51:50 - Did his live stream relaunch work?

53:35 - LinkedIn Live won't tell you who showed up

55:58 - Why B2B live streams die without an engaged room

58:03 - Plan one experience before the end of October

1:00:03 - On a live stream, your set is your thumbnail

1:02:12 - Be the friend who makes it happen

1:03:58 - Where to find Morgan J Ingram

1:04:20 - Bonus: Three weeks working out of Japan

1:05:13 - Bonus: Best video game right now

1:06:06 - Outro

How should a B2B company hire a creator or influencer?

Alexis Bertholf has 342K followers across LinkedIn, TikTok and Instagram. She came up as a Cisco solutions engineer supporting 50 to 60 customers, and she's now the first-ever Global Technical Evangelist at Megaport.

Her argument: a paycheck does not buy a creator's audience.

She's proof of it. Alexis has zero contractual obligation to post about Megaport, set up that way on purpose, and she posts about them constantly anyway. That's about half a million impressions and 55,000 profile views a week on LinkedIn, with visible spikes on the company page every time one of her posts takes off.

We get into what companies get wrong when they hire someone who already has an audience, and why posting quotas and "we own your image" contracts quietly destroy the trust that made that audience worth buying.

We also cover what a full-funnel campaign looks like when social is one channel instead of the whole plan, and why almost nobody pulls one off. After three years of posting nearly every day, her advice for beginners is blunt: fix your audio before you buy a camera, and with a sub-second average retention rate, your face is the hook, not your opening line.

The back half is the highs and the lows of digital nomading, and why it isn't all it's cracked up to be.

Alexis has been on the road for a year and a half, 15 countries, never more than three weeks in one place. In her words, "it's definitely not all that it's cracked up to be." We get into the 80-hour weeks built around 6am calls with Australia and US calls running to 2am, how she got her company to say yes, and what you quietly give up back home to keep doing it.

Full chapters below ⬇️
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Timestamps:

00:00 - Intro Trailer
00:56 - Welcome to the show
01:55 - 342K followers across four platforms
02:36 - Aerospace engineering to a Cisco sales program
03:12 - What a global technical evangelist actually does
03:55 - She wrote her own job description
05:13 - Community go to market, explained
07:02 - Companies hire the unicorn without the infrastructure
08:24 - Unused content is wasted money
09:17 - Creator, engineer and executive in one title
10:39 - She came to Megaport for more time to create
11:36 - The AI stuff moves faster than you can learn it
12:19 - Staying current is the real job
13:59 - The lifecycle of a piece of company content
14:25 - Scenario one, her own page
14:49 - Scenario two, a brand deal
15:21 - Scenario three, her own company
16:56 - Three weeks to a month for one video
17:26 - Why she still wants a second set of eyes
18:01 - A publicly traded company cannot wing it
19:06 - Align social with the rest of marketing
20:45 - Have you seen the Brita account
21:52 - What brand is killing it on social
22:51 - Why big tech is scared to be that bold
23:47 - The right way to hire an influencer
24:21 - They think they are buying your audience
25:09 - Megaport requires zero posts from her
26:03 - Do not give them requirements, give them time
26:38 - Half a million impressions a week
27:48 - Why Gong's model survives departures
28:47 - Your employees are coin operated
29:33 - The bonus ladder that gets people over the hump
30:28 - Social is not the campaign
31:40 - Employee advocacy and influencers
33:17 - Departments are fighting each other
34:09 - There is no incentive to align
35:25 - Rapid Fire: LinkedIn, TikTok or Instagram
36:03 - Rapid Fire: Why LinkedIn lost its energy
37:20 - Rapid Fire: Real people you can actually meet
39:01 - Rapid Fire: Advice for your 20 year old self
39:16 - Post every day or only when it is great
40:21 - Ding was insecure about Delilah
41:18 - How important is a hook
42:46 - Nobody buys a GPU cluster off a hook
44:06 - A year and a half as a digital nomad
45:59 - Advice for someone who wants this
48:21 - How do you tell your company
50:26 - Be online when your team needs you
53:06 - Be intentional about a season in a place
54:18 - Co livings and the nomad community
56:21 - The Dolomites, Switzerland, New Zealand
57:29 - Blowing up her life and hitting the road
58:28 - Travel taught her to let go of routine
59:15 - Could the founders go nomad
1:02:14 - Maslow's hierarchy of needs
1:03:06 - Am I investing in my friendships
1:04:11 - Jake had the opposite experience
1:04:44 - Relationships are trees
1:06:24 - The friend you fly to Norway
1:07:16 - A forest of skinny trees
1:10:10 - What is next for Alexis
1:10:49 - Where to find Alexis Bertholf

GUEST
Alexis Bertholf, Global Technical Evangelist at Megaport
LinkedIn: https://www.linkedin.com/in/alexisbertholf/

HOSTS
Jake Clare, Co-Founder and CEO of EventShark
Ding Zheng, Co-Founder and The Sales Rapper

The B2B Content Show is produced by EventShark, a B2B video agency in Austin, TX. Subscribe for new episodes on B2B content, video marketing, and building an audience in tech.

#B2BContentShow #B2BMarketing #InfluencerMarketing #CreatorEconomy #DigitalNomad

Demand gen didn't stop working. It got optimized until there was nothing left to optimize.

Paid ads keep getting more expensive, AI search is absorbing the clicks that used to land on your site, and a decade of everyone optimizing the same channels left every company running the same plays. The channels B2B built its entire playbook on are the ones that got crowded first.

We sat down with Michael McEuen, Senior Director of Demand Gen at Mainsail Partners, where he advises a portfolio of vertical software companies on exactly this problem, to unpack why the precision marketing era is evolving and what he's telling those companies to do instead. Before Mainsail, Michael also worked at Gong and Dooly.

In this episode, they get into:

• The marketing barbell, brand on one end and demand on the other, and why B2B loaded the demand side for a decade until every channel started to look the same
• Why 68% of Google searches now end without a click on anything, and what that does to the inbound model most B2B teams were built around
• The first question he asks a portfolio company: when did you last secret shop your own buying experience?
• The value of buying four hours with someone in a room versus $8 to $10 a click for ten seconds of their attention
• Why MQLs are the most overhyped metric in marketing, and what to anchor the team on instead
• Why an agent is really just a scheduled task, and the documenting habit that builds one for you while you do the work

Trying to figure out how to optimize your demand gen marketing this year? Michael has spent his whole career on the performance side, so this one's packed with takeaways. Stream now!

Connect with Michael McEuen: https://www.linkedin.com/in/michaelmceuen/ 

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00:00 - Intro Trailer
00:38 - Welcome to the show
00:48 - Guest introduction: Michael McEuen, Mainsail Partners
01:27 - Ding and Michael go back to the Dooly days
02:20 - What is the current state of demand gen in marketing right now?
03:57 - What actually happened to digital
04:24 - 68% of Google searches end without a click
04:44 - Cost per click is up 29% year over year for B2B SaaS
05:40 - The shift from an unsavvy buyer market to a savvy one
08:00 - How does performance marketing evolve in an age of agents or usage based pricing?
08:28 - Caviar, diamonds, and AI credits
09:21 - Seat based pricing breaks when AI shrinks the team
10:02 - Why Mainsail built a pricing and packaging team
10:42 - What he's advising the companies he's working with to do
11:13 - All companies: Go revisit your ICP
13:32 - When did you last secret shopper your own buying experience?
14:25 - Mainsail, and Michael's journey up until now
16:22 - Mainsail's thesis and vertical companies
17:32 - When your entire market is 6,000 companies and thinking about precision marketing
18:00 - What's something marketing related that works really well in horizontal, that doesn't work in a vertical business?
19:33 - Run your own roadshow
20:08 - We are in a trust recession because of AI
21:52 - Connected TV is the pattern disrupt nobody expected
22:15 - Quick and dirty iPhone testimonials can beat polished ads
24:23 - Rapid Fire: Creative or targeting?
25:08 - Rapid Fire: What is the marketing barbell?
26:12 - Brand is making a reemergence
26:44 - Earned media came back
28:16 - Rapid Fire: Next marketing trend?
31:00 - In-person experiences vs. $8 to $10 a click for ten seconds of attention
33:42 - Rapid Fire: A stunt you wish you pulled off, but didn't?
34:49 - Rapid Fire: Is the marketing funnel dead?
35:48 - Rapid Fire: The most overhyped metric in marketing right now?
36:13 - What is actually bad about MQLs: 135% to goal on MQLs, 78% on bookings
36:58 - You don't need the most expensive model for marketing work
38:18 - Everyone is in their own little chat environment
39:51 - This is a coaching problem, not a tooling problem
42:05 - An agent is really just a scheduled task
42:22 - The biggest unlock: Document alongside the work and the agent builds itself
43:38 - The two things to do if you're starting from zero with AI
45:00 - How to use Claude to read your CRM objects
46:13 - Are you nice to your AI?
49:09 - Coding models score better when you're mean to them
49:40 - What Mainsail looks for before investing in companies
51:45 - Founder prestige has died in the last two years
55:39 - Eleven Madison Park: When the meal costs $1,000 every touchpoint has to land, and the cognac trick
1:00:00 - Ding's 'Slim Shady' closing freestyle
1:01:49 - Michael's final thoughts: Get back to your roots
1:02:12 - Outro and where to find Michael

LinkedIn and Meta take very different approaches to B2B advertising. Your company is looking to up their ad spend in 2026, and become more omni-channel. So, which one is worth your money?

We sit down with Moby Hayat, founder of FireShow Media and a B2B advertising expert who’s helped clients add $1M-$5M in revenue multiple times through paid ads, to understand what 2026/2027 looks like for LinkedIn paid ads. Eventshark CEO and The Sales Rapper have Moby break down what you should know to maximize your ads/spend, Meta ads and how they fit in the ad market, why LinkedIn can get so expensive when you get the targeting wrong, and how to think about paid ads beyond just generating leads.

They get into:

- Why nobody really knows how LinkedIn ads work right now
- LinkedIn targeting vs. Meta’s algorithm
- Why the Boost button can limit your options
- The $30K LinkedIn campaign that generated two leads and zero meetings
- Why Meta is underrated for B2B
- Named account targeting: The one thing LinkedIn does that Meta can't
- Turning ad engagement into outbound opportunities
- Speed-to-lead and why follow-up matters
- A $10K ad budget, planned live on the show

If you’re trying to figure out where to put your B2B ad budget, give this episode a listen!

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Timestamps:
00:00 - Intro Trailer
00:51 - Welcome to the show
01:05 - Guest introduction
02:20 - Why LinkedIn ads are suddenly top of mind
02:47 - NEVER press the boost button
03:45 - LinkedIn has no algorithm, so targeting is everything
04:43 - How to actually dial in your targeting
05:59 - The cost of not knowing who you're selling to…
06:40 - How big should your audience be?
07:42 - The state of LinkedIn paid ads in 2026
08:00 - $30,000 spent, two leads, zero meetings
08:40 - The 50/50 split for ad spend
09:40 - How do you measure success on LinkedIn ads?
11:55 - Building our $10K campaign LIVE
12:49 - Splitting the budget: thought leadership vs. direct offer
13:28 - Lead magnet or go straight to the offer?
15:20 - What every creative ad needs
16:38 - Speed to lead: call them within 15 minutes
17:22 - Why you hold back half the budget
20:34 - Why almost nobody gets results on LinkedIn ads
22:30 - The client who missed every target and made 8x
23:12 - Outbound isn't dead, it's just more difficult
25:13 - The ads-to-outbound play
26:55 - Enriching the list with Clay, Apollo and Instantly
28:26 - AI, MCP and the future of everyone running their own ads
29:12 - Meta ads for B2B are underrated
31:20 - A $100K a month campaign with zero targeting
31:37 - So why are we using LinkedIn at all?
32:38 - Guard up on LinkedIn, guard down on meta
36:10 - Meta's ads manager and unchecking all the boxes
37:04 - Rapid Fire: LinkedIn ads or meta ads for B2B?
37:47 - Rapid Fire: Most overrated way to target people
38:29 - Rapid Fire: Smallest budget worth using on LinkedIn
39:04 - Rapid Fire: Most used app on your phone
39:25 - Rapid Fire: Overall thoughts on LinkedIn ads in 2026
39:56 - Moby's newsletter strategy
40:54 - You rent your LinkedIn audience, you own your list
42:09 - Why Moby's newsletter is invite only
42:38 - The newsletter gold rush
46:10 - YouTube, TikTok and why omnichannel is important
47:42 - Moby's origin story
48:15 - The moment at Spryng that changed everything
49:03 - How Ding and Moby actually met
49:49 - Spryng, Drive and the Exit Five marketing community
52:09 - Where to find Moby
52:33 - Outro

Everyone tells you to post consistently, stay in your niche, and use AI to scale. Every “best practice” is really about optimizing. JC optimized one thing instead; Meaning it. 

In this episode, Jake and Ding sit down with JC Pollard, sales leader at Gong with 55K+ followers on LinkedIn, to talk about why it's more important to be authentic than to optimize your content for analytics in search of virality, how you can grow and scale on social media without religiously following all the advice you see online, and more:

• Why niching down isn't as necessary as everyone says
• The problem with letting AI write your posts
• Why chasing virality is the wrong goal
• What it means to build a brand people trust
• How to handle criticism online
• Why you shouldn't be so obsessed with your analytics

This episode is proof that there's more than one way to build an audience and grow on social media. Tune in now to find out how!

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00:00 - Intro Trailer
00:53 - Welcome to the show
01:01 - Guest introduction
01:41 - Who is JC in 30 seconds
02:31 - JC's golf YouTube channel and why he stopped
02:57 - Wanting to be the CEO of YouTube
04:21 - How Ding got into rapping
05:19 - How long has JC been making content on LinkedIn?
05:58 - Why did JC start making content?
07:15 - How he's thinking about making content now
08:10 - Tactical vs. Personal approach to LinkedIn content
09:55 - Dispelling the myth about Gong
12:45 - Why 99% of great sellers never post
14:53 - The Berlin Marathon
16:02 - Building a home gym
18:19 - Good Ole Days Golf YouTube Channel
20:10 - The YouTube golf community
21:10 - The other type of content JC's doing
22:35 - Ding Freestyle Segment
25:22 - How cold calling made him a better freestyler
26:09 - JC's cold call opener
26:50 - Why he loves cold calling
27:50 - The Masters hat gifting story
29:53 - Rapid Fire: Sales or Golf Content?
30:12 - Rapid Fire: A creator you're studying right now, or watching?
30:59 - Rapid Fire: Which is better at getting people's attention, comments or DMs?
31:21 - Rapid Fire: Most underrated LinkedIn advice JC has for people on LinkedIn
32:32 - Are we losing original thought?
33:16 - How Ding actually uses AI
34:06 - Your brain is a muscle
36:02 - Handling hate online
38:58 - Crabs in a Bucket
40:16 - Favorite way to work out
41:15 - Running and letting go of the ego
42:40 - Don't turn your hobby into a second job
43:38 - Outro

Standing out in B2B used to come down to having a louder campaign. But in 2026, when everyone can ship features and spin up content overnight with AI, it means the game is changing. The teams winning are competing on service, distribution, and how well they actually know their customers.

We sat down with Jay Desai, Growth Lead at Navattic and a former solo marketer, go-to-market operator, and former SaaS founder, to unpack how B2B go-to-market is shifting under all this pressure, and where the advantages are within tools like Claude's MCP connectors.

In this episode they get into:

- Why service is becoming the real moat in B2B, and where the handoff from sales to customer success quietly breaks
- The move from selling tools to selling outcomes, and what "services as software" means for how you package and price offerings
- How B2B pricing is being rewritten, from seat-based to usage-based AI models, and what that changes for buyers and vendors
- Winning content in a noisier market: why you don't need to go viral, just the right customers watching, and why testimonials and mid-funnel win
- The distribution trap most teams miss, and why your best channel might be a rep sending the right asset
- Buy vs build: the maintenance trap teams could fall into when they try to build everything in-house


Whether you're rethinking how you sell, price, or show up in a market that gets noisier by the day, this one's packed with takeaways.

Give it a listen!

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Timestamps:
00:00 - Intro Trailer
00:37 - Welcome to the show
00:50 - Guest introduction
01:34 - What Japan taught Jay about B2B Marketing
03:23 - Why service is the real differentiator
03:43 - From software as a service to services as software
06:25 - Why B2B companies struggle with service quality?
08:11- The sales to customer success handoff gap
09:40 - Reading account signals before things break
10:24 - Seat based SaaS model vs usage based AI model
12:41 - Will subsidized token spend last?
13:55 - The AI adoption bell curve
14:22 - What actually counts as a wrapper company?
16:57 - Privacy and security risks of vibe coded tools
17:35 - What content breaks through the noise?
19:20 - Why EventShark's video offerings have changed
20:01 - Shift to middle and bottom of funnel content
21:18 - You don't need to go viral
22:18 - The distribution trap most people miss
22:36 - Quadruple your content and store it
23:37 - Advice for solo and small marketing teams
25:07 - The best Claude prompt to find what to automate
25:28 - What EventShark is building with Claude
25:59 - How vibe coding has evolved
27:52 - The best way to use AI day to day
29:07 - How the documentation process has changed
29:57 - The document everything blind spot
30:45 - Sharing Claude skills across the team
32:35 - A two layer system for AI context across accounts
34:31 - One prediction for the next 12 months
36:11 - Outro

If everyone has access to the same AI tools and can scale outreach faster than ever, how do you stand out from all the noise?

We sat down with John Eitel, Chief Growth Officer of Orum and a 7x sales leader, to talk B2B sales, AI adoption, and why human connection is becoming the real competitive advantage.

In this episode they get into:
- Cold calling making a comeback
- Running events that are prioritizing connection
- The cost of handing your whole sales team access to AI & more

AI makes good sellers better, but it doesn't create them. If you want to know how to use AI to sell smarter without losing the human side of selling, give this episode a listen!

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Timestamps:

0:00  Welcome to the show
0:32  Guest introduction
4:00  How is B2B selling changing right now?
6:35  Usage-based or seat pricing – which wins?
8:42  How do you break into accounts in 2026?
11:19 Selling a sales solution as a seller
12:55 Why don’t buyers buy tools anymore?
13:24 When is a prospect not worth your time?
15:06 Is cold calling really back from the dead?
17:07 How has cold calling gotten harder?
18:26 Do top execs really take cold calls?
19:27 Breaking into your target accounts in 2026
21:16 Why are in-person events suddenly back?
23:40 Throwing events in 2026
26:10 Putting John’s entire sales team on Claude
29:10 Is “token-maxxing” just hype?
30:26 Is AI quietly making reps worse at selling?
31:15 Who should own your AI tools?
33:29 Where does AI create real sales value?
34:45 Why is AI just a “PhD-level intern”?
35:55 Rapid fire - best cold-call opener?
36:27 Rapid fire - worst sales advice still around?
37:26 Rapid fire - biggest red flag in a hire?
37:48 Rapid fire - most underrated sales methodology?
38:44 Rapid fire - a CRO’s most important job?
39:19 Rapid fire - the one metric that matters?
40:44 Can Ding freestyle a sales rap on the spot?

#b2bsales #b2bmarketing #coldcalling #salesstrategy #aiinsales

Millennials have the trust and credibility but can't generate demand while Gen Zs have the audience but can't generate revenue from it. . And right now, neither of them knows how to bridge that gap.

In this episode, Jake and Ding sit down with Jonny Rose, founder of The Story Club and video coach to 86 B2B founders across the UK and Europe, to talk about why millennials and Gen Zs are stuck on opposite sides of the attention-to-revenue problem, why the US is years ahead of the UK in B2B content, and how the right video strategy can make your sales process a whole lot smoother.

They also get into: 

• The UK's "no pitching" culture
• Why the most unsexy videos are often the most effective
• The trust recession and why AI content is making it worse
• In-house creators vs agencies
• AI's impact on agencies

Whether you're struggling to get attention or turn it into revenue in a market that's getting noisier by the day, this episode is packed with insights you can take back to your content strategy and sales process. 

Tune in now!

#b2bmarketing #b2bcontent #videomarketing #founderledcontent #contentmarketing #contentcreation #b2bpodcast

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Timestamps:

0:00 - Intro
1:38 - UK vs US video marketing
3:37 - Why people keep putting video off
5:26 - Time is a bigger barrier than money
7:43 - Why inbound beats cold outreach
9:37 - How long before you see results?
10:11 - Using video as a sales tool
11:46 - Content that arms your sales team
12:41 - What kinds of videos are a waste?
13:38 - The $100K launch video is dead
16:27 - The worst type of video out there
18:17 - UK vs US — the sales friend zone
22:41 - The generational content gap
25:00 - Attention without a clear offer
26:38 - Having a leaky funnel
28:26 - You need something to actually sell
34:09 - Hiring an in-house creator
37:48 - Why video matters for your business
39:00 - Stop chasing virality
42:08 - Sell the problem before the solution
45:19 - Make B2B boring again
51:05 - Agencies vs awards vs actual results
56:09 - AI is changing the agency game
1:09:38 - People will always come back to people
1:11:24 - Why video case studies > written ones
1:13:27 - Getting video testimonials that land
1:14:08 - Word of the week — Tall Poppy Syndrome

Turns out B2B content CAN go viral ⚠️

In this episode, Tas Bober (founder of The Scroll Lab) & Tim Davidson (founder of B2B Rizz) from the Notorious B2B show join Jake Clare and Ding Zheng for Ep. 5 of the pod.

They talk about what it takes to build an engaging B2B show, how to grow on LinkedIn, and get sponsors to fund the show without giving up creative control.

They also get into:

• Notorious B2B’s viral clip that hit 2.9M impressions on Instagram
• How they landed Exit Five as a sponsor without a pitch deck
• Navigating sponsor approvals
• LinkedIn content formats driving the most growth in 2026

If you're a marketer, a content creator, or just someone trying to build an audience in 2026, this is a must listen! 🎧

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Timestamps:

0:00 Intro

0:31 Meet the Notorious B2B crew

1:42 What Tim & Tas learned after 53 episodes

2:10 The clip that hit 2.9M impressions

3:07 Why timely content beats evergreen

6:25 Zigging when everyone else zags

7:38 B2B edutainment explained

9:29 Be a content hoe

10:33 Try new content formats

11:27 LinkedIn vs. other platforms for building a show

12:36 Personal brand vs. company page

14:19 How often Tim posts now vs. before

15:14 Staying visible without posting 

16:30 How Tas gets business from commenting on posts

17:04 LinkedIn comment impressions are wild

18:49 How the Notorious B2B landed their first sponsor

20:29 Controversial content and sponsor red tape

22:00 Creative autonomy in sponsor contracts

23:38 Repositioning the show without changing it

26:09 Making an engaging remote podcast

28:26 Tas's top content tip right now

29:14 What makes an infographic go viral

31:02 Dwell time on LinkedIn explained

33:46 Connor's B2B content tip

34:56 Tim's LinkedIn video format tip

37:56 Ding's spicy take on the either/or question

39:43 Lock in your foundation before swinging big

40:48 Don't be afraid to fail and repost

41:52 Post consistently and let the data tell you what works

44:34 Wrap-up + outro

LinkedIn is changing… and what's next for the platform? How do you stay relevant?

In this week's episode, we ditched the usual pod format and had an honest conversation on LinkedIn with Morgan J Ingram (194k followers on LinkedIn) and the AMP Social team to talk about the future of LinkedIn and where B2B livestreaming fits in.

More in the episode:

• Why livestreaming builds credibility in B2B
• What makes live content more engaging and relatable
• The problem with posting more on LinkedIn
• Why IRL events are making a comeback

If you want to build a content strategy that's ready for where B2B is heading, tune in. 🎧

#LinkedIn #LinkedInTips #B2BMarketing #Livestreaming #ContentMarketing

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Timestamps: 
0:00 - Intro
1:26 - The state of LinkedIn right now
2:48 - How Muffins with Morgan started
6:00 - What makes a live stream actually work
9:46 - Live streaming culture and parasocial connection
14:31 - Live commerce in China
17:15 - Why IRL events are making a comeback
22:52 - Niche consistency and showing up on camera
27:38 - The LinkedIn grind is getting old
30:16 - Goodhart's Law and LinkedIn engagement
32:00 - Is LinkedIn still worth it?
35:44 - LinkedIn going mainstream
39:00 - LinkedIn's video push and ghost views
43:44 - Outro