The B2B Content Show

Most B2B marketers hit publish… and pray.

Ross Simmonds hits publish… and gets to work.

In this episode of the EventShark TV Podcast, we sit down with the king of content distribution himself—Ross Simmonds—bestselling author of Create Once, Distribute Forever and one of the sharpest minds in modern B2B marketing

We were legit blown away by the bombs he dropped in this one.

Inside the episode:
— Why SEO isn't dead—and how you're doing it wrong
— The best distribution strategy you've never heard of
— How Ross would grow a B2B brand with $0 in ad spend
— Why reposting your best content is genius (not lazy)
— The difference between content creators and B2B marketers—and how to bridge the gap
— What B2B teams can steal from top YouTubers
— Why video is still the most powerful format
— How Ross uses AI + ElevenLabs to coach himself (wild workflow!)

Plus: Tactical advice, spicy takes, and Ross’ exact playbook for getting more out of every video you make. Hope you enjoy!

Timecodes:
0:00 Intro
2:00 What’s more important — creation or distribution?
3:06 What’s one B2B trend that’s overhyped?
4:20 Best way to redistribute video content
6:58 What’s a content format for B2B brands you love?
9:41 If you had to grow a B2B company with $0 paid media, what’s your first move?
13:56 Would you rather be great on one channel or average on all?
15:55 What’s one thing B2B marketers should stop doing tomorrow?
17:50 How many times should you post the same piece of content?
20:16 What’s the most-used app on your phone (besides email)?
21:04 Ross’ crazy AI use case
24:25 What’s one thing you do every day that makes you better at your job?
26:31 What are the Youtubers doing that B2B creators are missing?
28:57 B2B missing video essays
33:02 What kind of content would you do with an unlimited budget?
35:09 Ross’ company - Distribution.AI
37:29 Ross’ SEO agency
40:51 Countdown quiz
43:08 LinkedIn wants more creators
44:12 Day in the life videos & vlogs
47:44 As a creator, you have to let go of ego
48:40 Favorite piece of content to create
51:55 Outro

#b2bmarketing #content #linkedin

Episode 6 is here — and it’s a fun one.

We sat down with B2B creator and LinkedIn ads expert Tim Davidson (aka the fruit-cutting legend) to talk all things LinkedIn, B2B content strategy, and LinkedIn advertising best practices.

This episode covers:
— What most marketers get wrong with LinkedIn ads
— Why thought leadership ads might be your secret weapon
— How to build a content engine that actually drives pipeline
— Tim’s personal branding journey (and his biggest mistake)
— And yeah… how he ended up in a GaryVee book without even knowing 

This one’s full of laughs, knowledge bombs, and some Saratoga sparkling water reviews.

Timestamps: 
0:00 Intro
2:25 Rapid Fire Questions
2:39 Worst ad trend on LinkedIn right now?
4:06 Audio on or off for LinkedIn video ads?
4:31 Best content to post on LinkedIn for running paid?
5:08 How important is your creative for LinkedIn ads?
5:44 Biggest mistake early in content?
7:03 If you had $1k to spend on LinkedIn ads right now, what would you do?
7:34 Best marketer of all time?
8:39 Tim in Gary Vee's book
11:50 Best LinkedIn creator or follow
17:50 Thought leadership ads on LinkedIn
21:17 30 second challenge
22:50 What people get wrong with LinkedIn ads
25:30 Most underrated LinkedIn ads format
30:38 Importance of creative in LinkedIn ads
33:10 LinkedIn organic
38:03 Tim’s pipeline mistake + Ding’s solution
40:19 Hot take about LinkedIn
43:25 Dark social + Personal brand
45:15 B2B Rizz company name
48:26 Outro

🦈 New episodes drop every other Wednesday — subscribe so you don’t miss the next one.

#B2B #LinkedIn #B2BMarketing #LinkedInAds #MarketingPodcast #BusinessPodcast #Podcast

In this episode of The EventShark TV Podcast, we sit down with Peep Laja, CEO of Wynter, 3x founder, and host of the How to Win podcast.

Peep shares his strategy for running B2B events that people actually want to attend, how to use events for brand and content activation, why more B2B companies need mascots (a.k.a. founders), and the power of brand in today’s market.

We also get into the current state of blog posts and LinkedIn, raw entrepreneurial advice, and how founders can actually create work-life balance.

0:00 Intro
5:48 Peep’s Events & the strategy
13:14 Creating a successful B2B events
18:51 Using events to do content activation
20:04 B2B companies need mascots & brand awareness
36:41 Entrepreneurial advice
39:09 Current state of blog posts & LinkedIn
42:49 How to create work life balance as a business owner
45:49 54321 Behind the scenes
48:45 5,4,3,2,1 Challenge

#linkedin #b2bmarketing #businesspodcast

In Episode 4 of The EventShark TV Podcast, we sit down with B2B sales legend ‪Scott Leese‬.

Scott is a man who’s exited 12 companies, helped businesses scale from $0 to $25M, and built a following of 118K+ on LinkedIn.

But Scott’s journey wasn’t always smooth. In his early 20s, he battled chronic illness, an experience that shaped his mindset and became his superpower in sales and leadership.

In this episode, we dive into:
✅ The power of urgency and why getting too comfortable can stall your career
✅ Scott’s unfiltered approach to sales, networking, and LinkedIn’s evolution
✅ The story behind Surf & Sales—his annual business-meets-adventure event in Costa Rica and Portugal

If you’re in B2B sales, marketing, or leadership, this one’s a must-listen.

What is the LinkedIn Creator Economy? How is B2B transitioning to become more influencer-focused?

In Episode 3 of The EventShark TV Podcast, Vin Matano founder of Creatorbuzz joins us to discuss the current state of influencer marketing in B2B.

Chapters:

0:00 - Intro 

1:49 - What is B2B influencer marketing? 

9:02 - Creating content on LinkedIn 

12:34 - LinkedIn creator economy 

15:21 - B2B influencer campaigns that are crushing 

18:28 - UGC in B2B 

22:16 - Weirdest LinkedIn follower 

23:37 - Bad example of influencer marketing 

24:56 - Starting an influencer marketing campaign 

25:54 - Fashion convo 

29:27 - Influencers at B2B events 

36:28 - Best B2B Events 

39:52 - Studying B2C space 

42:13 - What type of content are you excited about creating? 

47:12 - How Vin got into creating content 

51:23 - Outro 

To learn more about leveling up your B2B content visit us at: eventshark.io 

#Linkedin #B2B #B2BMarketing

What’s next for B2B content in 2025? 

In Episode 2 of The EventShark TV Podcast, Jake Clare & Ding Zheng dive into their top 10 B2B content predictions for 2025.

Chapters:
00:00 Welcome to the pod!
02:07 Prediction #1 Founders go full content creator mode
08:05 Prediction #2 Video isn’t a “nice to have” anymore
13:01 Prediction #3 In-person content takes off
17:22 Prediction #4 Collaborative content takes center stage
23:35 Prediction #5 More niche content shows
27:00 Bonus Prediction 
29:57 Prediction #6 AI-generated video picks up mainstream late 2025
34:47 Prediction #7 Creative norms get smashed
38:21 Prediction #8 LinkedIn’s video feed continues to gain momentum
39:20 Prediction #9 Quality over quantity wins
43:59 Prediction #10 Live streaming finds its place in B2B
49:26 Outro

To learn more about leveling up your B2B content visit us at: eventshark.io

Hear the story how Ding Zheng & Jake Clare met and founded EventShark...

At EventShark, we are a B2B video content agency that blends B2B sales expertise with B2C creator flair to revolutionize B2B marketing—traditionally seen as dull and inefficient—into a bold, engaging, and results-driven experience. 

By infusing creativity and leveraging a deep understanding of go-to-market (GTM) strategies, we ensure our clients stand out, captivate their audiences, and achieve tangible business outcomes.