The B2B Content Show

Devin Reed knows B2B content because he’s lived it. 

He’s a 2x Head of Content at billion-dollar startups (Gong, Clari), where he scaled Gong’s brand and content from $20M → $200M ARR. He now advises some of the fastest-growing startups, including Notion, Wiz, AudiencePlus, and many more. Today, he helps SaaS marketers and founders grow their audience, brand, and pipeline with strategic content.

But Devin isn’t just the polished résumé guy. He’s the creator himself who rents basketball stadiums just to record a podcast. When a rapper scammed him out of $4,500, he flipped the whole mess into a viral piece of content. And now? He’s betting big that YouTube is the next gold rush for B2B.

If that tells you anything, it’s this: Devin doesn’t play it safe. He’ll pack his suitcase, fly to another city, and chase the kind of backdrop that makes people stop scrolling. It’s the kind of swing most people in B2B won’t take for content and that’s exactly why his work stands out.

We caught up with Devin at ExitFive’s Drive 2025, and dug into:

• Why YouTube is still wide open for B2B companies
• How Devin thinks about good content 
• State of executive content & thought leadership
• Getting scammed by rapper LaRussell 
• The WWE playbook for telling better business stories
• Where B2B content is headed in 2026 

If you’re serious about building content that can grow your b2b brand, listen up. 🎧

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Timestamps: 

00:00 - Intro
01:26 - Welcome Devin Reed!
01:56 - State of executive content
02:49 - Devin's new merch drop
04:04 - In-person podcasts
06:04 - Getting scammed by rapper LaRussell
08:12 - Top 5 Bay Area rappers
08:56 - Creating content about content
10:25 - WWE storytelling & villains
13:39 - How can you make good content in 2026?
15:36- ExitFive Ad Break
16:45- Coming up next for Devin
17:07- YouTube opportunity in B2B
19:28 - Devin’s content distribution strategy
20:32 - Outro

With AI making everything less human, one marketing channel is becoming MORE powerful than ever: in-person events. 

But most companies are doing them completely wrong. What if the secret wasn't flashy booths or expensive swag, but building genuine community that turns attendees into loyal advocates?

We're joined by Scott Ingram (founder of Sales Success Media, host of the Sales Success Stories podcast, and author of the book "Making Rain with Events") who breaks down:

- Why events are more crucial now than ever before
- How to capture testimonials, speaker content & street interviews
- Creative event activations that actually drive ROI
- Building community and culture through events
- Pre-event, during-event & post-event content strategies
- How to avoid the dreaded "pitch slap" at trade shows
- Guerrilla marketing tactics for events on any budget

Scott has hosted almost 200 episodes interviewing top 1% B2B sellers and runs the Sales Success Summit in Austin. His insights on turning events into revenue engines while building authentic community are game-changing for any B2B marketer or salesperson looking to stand out in 2025.

Timecodes:
0:00 Intro
2:28 Why events should be your most important B2B revenue driver
3:18 Third-party testimonials and customer superpowers at events
4:00 EventShark's approach to capturing testimonials vs website videos
5:07 Different types of events - conferences, road shows, customer events
5:47 B2B event budget statistics
6:05 Post-pandemic event recovery and current opportunities
8:13 ROI differences between event types
9:00 Scott's new "pitch party" sponsorship model
11:30 Creative event activations and experiences over traditional booths
13:37 The "pitch slap" problem and focusing on qualification first
15:15 Pre-event, during-event, and post-event content strategy
16:22 Top event content formats
17:22 Speaker content strategy and maximizing speaker value
20:06 Using content creation as prospect engagement tool
21:25 Creative booth experiences
22:47 During-event content challenges and FOMO opportunities
24:05 Guerrilla marketing tactics without booths or sponsorships
28:00 Building community culture through events
29:21 Managing cliquey dynamics and welcoming new attendees
34:09 The superpower theme - finding what makes you unique in sales
40:00 AI's impact on events 
42:24 Personal branding and reputation in the AI era
43:12 The importance of taste vs execution ability
44:29 Trust over likability in business relationships
45:31 Outro

#b2bmarketing #marketing #podcast

The EventShark Podcast covers all things B2B marketing, LinkedIn, and content. We share practical strategies and creative ideas to make B2B marketing more engaging & effective.

In today’s episode, we dig into ABM (Account-Based Marketing). What is ABM? It’s targeted marketing: focusing only on the accounts (a.k.a. B2B businesses) that match your ideal customer, and not wasting resources elsewhere.

We're joined by Davis Potter (CEO & Co-founder of ABM advisory firm ForgeX, and leader of a 700-person ABM community) breaks it down:

- Why smart B2B teams use ABM in 2025
- How content helps (original research, video, events)
- Where AI fits 
- Dark social & community
- How to choose the right accounts
- What we’d do with $10K to break into a dream account
- Common mistakes to avoid with ABM

If you’re a B2B marketer curious about ABM in 2025/2026, welcome to podcast episode 15!

Timecodes:
(0:00) - - Intro
(2:36) - - The importance of ABM in B2B
(3:50) - - Importance of community in Go-to-market
(5:36) - - Biggest mistake people make in ABM
(7:48) - - How does content play a role in ABM?
(9:52) - - Common misunderstanding about thought leadership’s role in ABM
(10:28) - - How is AI playing a role in ABM?
(12:12) - - You have $10k to break into a target account, what would you do?
(13:15) - - New EventShark hats are live now!
(14:08) - - You have $10k to break into a target account, what would you do? 
(16:36) - - What’s a legacy B2B playbook that’s no longer good?
(18:42) - - How should EventShark create a target account list?
(19:52) - - PLG motions in ABM
(22:02) - - Hot take on brand in ABM motions
(23:42) - - Countdown Quiz
(27:18) - - Outro

#b2bmarketing #marketing #podcast

Most B2B (business-to-business) events are forgotten the moment the event ends, BUT what if one event could fuel months of content distribution and X multiple your event's ROI?

In this episode, EventShark cofounders Jake Clare and Ding Zheng (aka the The Sales Rapper) break down their full content capture blueprint from pre-event strategy to post-event distribution. 

They unpack the most overlooked opportunities at conferences, user events, and happy hours like capturing customer testimonials, thought leadership videos, and running street interviews. If you want to turn your next event into a content machine, this episode gives you the playbook.

Timecodes:
0:00 Intro
1:20 Why do podcasts fail?
4:15 Being intentional with B2B events
6:01 The declining ROI of traditional B2B events
7:23 The Sales Rapper was early B2B event content
8:59 The biggest missed opportunity at B2B events
9:37 Capturing customer testimonials at conferences
10:57 Types of content capture at events
11:24 Using content as an experiential event activation
13:05 Different types of B2B events
13:34 Content strategy at massive B2B conferences
16:45 Content strategy at owned or co-owned B2B small events
18:01 Content strategy at user conferences
20:33 Testimonials at user conferences
22:20 Happy hour or side events at large B2B conferences
24:21 Different content formats at events
26:59 Short form content at B2B events
30:13 Tragedy of the commons - street interviews
34:27 Recap videos of B2B events
36:17 Long form content at B2B events
40:14 Documentary / BTS style content at B2B events
44:54 What not to do at B2B events
46:59 10x ROI street interviews
47:51 Pre-planning your event content capture
56:02 On camera talent
59:21 Production roles
1:03:18 Post event process
1:05:18 Outro

#marketing #eventmarketing #b2bmarketing

In episode 13 of the EventShark Podcast, we sit down with LinkedIn creator Aaron Morrissey, who’s done over 30 brand deals creating videos for B2B clients this past year with one goal in mind: make sure people remember you.

We talk about why most B2B content is forgettable, importance of scripting, and what LinkedIn’s algorithm shift means for businesses & creators.

You’ll also hear:
- Why reach doesn’t matter if your audience doesn’t remember you
- Making memorable content
- Content scripting/planning tips
- How LinkedIn’s algorithm is quietly killing creativity
- Tools can’t live without

Perfect for B2B marketers, video creators, and anyone trying to stand out on LinkedIn.

Timecodes:
0:00- Intro
1:54- Sparkling Water Tasting 
3:15- Recall vs. Reach in B2B Content
6:10- Impact of LinkedIn's Algorithm Shift
9:51- Script First or Shoot First?
11:22- Random Item!
12:31- Why You Need a Plan Before Shooting Video
14:01- How AI Is Changing Video Creation
18:36- What Actually Makes Content Memorable?
26:34- Best Content You’ve Rewatched
29:27- One Tool You Can’t Live Without
31:02- Pitch a Brand in 30 Seconds
32:35- Brands Crushing It on LinkedIn
34:10- B2B Marketers to Learn From
37:28- LinkedIn Trends That Need to Go Away
38:45- Final Tip for LinkedIn Creators
44:00- Hot Takes on Engagement Pods & Community
47:45- Outro

#linkedin #marketing #podcast

AI for content creation is moving FAST, so we tested the best tools in the game.

From Google’s new Veo 3 model to Suno for music, to ElevenLabs for voice, we’re breaking down what works, what doesn’t, and how YOU can use AI today to level up your content, marketing, and creativity.

Featuring Mason Culp, fresh out of UT’s film program and already deep in the AI trenches at EventShark, this episode covers:

— The tools we actually use to make viral content
— How AI saved us $$$ on video production
— Real examples from brand campaigns and music videos
— The biggest mistakes people make with AI
— Predictions for where AI video is going next

Whether you’re a creative, a marketer, or just someone trying to keep up, this is your AI video crash course.

Timecodes:
0:00 Intro
4:29 Brief AI History lesson
7:49 Episode Agenda
8:34 If you’re not using AI, you’re at a disadvantage
10:15 The best AI video tools right now
12:34 The best AI audio tool right now
13:56 If it’s on the internet, it’s being used to train AI
15:53 The best AI voice tool right now
16:04 Client use case for AI voice 
18:20 The best AI tools for scripting/storyboarding
20:08 AI still images are a building block for AI video
22:38 AI will be like the new autotune
26:27 How the ‘Life of a Shark’ music video was created
29:39 1st step for using AI video tools
31:11 How will AI impact marketing/B2B
32:23 Predictions for next few years of AI
36:53 More creator x AI avatar collabs
38:02 What has been your favorite AI use case? 
40:02 AI and The great Hanoi rat massacre of 1902
42:16 Outro

#ai #aivideo #marketing #podcast 

Welcome to the EventShark Podcast, where we break down what's working in B2B content, LinkedIn strategy, and building a brand with personality .

In this episode, we sit down with Amanda Nielsen, B2B comedian behind Thot Leader Labs, a hilarious ecommerce merch brand built on corporate satire.

We talk about how she’s grown her personal brand to 17k followers on LinkedIn, monetized her sense of humor, and stayed employed the whole time... 😅

Timestamps:
00:00 – Intro
03:04 – How long Amanda’s been creating content on LinkedIn
03:47 – Why Amanda calls herself a “LinkedIn comedian”
04:44 – Gen Z enters the corporate world... and makes it weird
06:06 – When Amanda first started getting funny online
07:13 – The origin story of Thot Leader Labs
10:00 – Amanda’s top 3 merch items
12:57 – Is LinkedIn actually funny now?
14:58 – Why AI-generated content can’t be funny (yet)
16:22 – Amanda’s strategy for standing out on LinkedIn
17:21 – The post that blew up: 100K+ likes
19:26 – Why the LinkedIn video feed is… kinda cursed
20:40 – Amanda’s best & worst parts of using LinkedIn
23:00 – Behind the scenes of brand partnerships
23:37 – Ding FaceTimes into the pod mid-recording 😂
24:39 – Creating content without getting fired from your 9-5
29:53 – How many times has Amanda landed on “LinkedIn Lunatics”?
30:57 – Why being a little polarizing helps you grow
32:09 – Amanda’s advice for growing on LinkedIn in 2025
34:50 – Her hot take: Not everyone needs a personal brand
41:35 – Blind ranking: LinkedIn vs other social platforms
43:31 – Outro

👕 Check out Amanda’s merch: https://thotleaderlabs.com
📲 Follow Amanda: https://www.linkedin.com/in/verydemanda/ 

#linkedin #personalbranding #corporate 

Welcome to the EventShark TV Podcast, where we break down all things LinkedIn and ways to grow your B2B business with a content-first approach.

In this episode, we sit down with Adam Robinson founder of Retention.com and RB2B, who bootstrapped to $25M ARR by going all-in on founder-led LinkedIn content.

We get into:

— Why most B2B content is still unwatchable
— What actually works on LinkedIn in 2025
— Whether Adam regrets spending $300K on his “Billion Dollar Challenge” YouTube series
— The real story behind the 6sense cease & desist
— And Adam trying to decode Italian brain rot memes 😂

This episode is a masterclass in founder-led growth, building in public, and breaking the rules of B2B content.

👇 Full timestamps

0:00 Intro
3:12 AI isn’t replacing your writing, it’s enhancing it
6:20 Adam wants to be the best in his lane
9:20 Adam’s Billion Dollar Challenge
15:03 Creating art vs creating content
18:40 Creating art in the B2B Sales space
20:26 How to create interesting building in public content
22:22 The perfect founder led strategy in 2025
26:53 Trying to pivot build in public to more analytical & educational approach
30:28 The 6sense cease & desist story
34:47 Keep RB2B or retention.com if you had to pick one?
36:09 How to measure content success 
40:35 Adam is product + content obsessed
43:14 If LinkedIn is gone tomorrow, what would you do?
46:46 Countdown Quiz 54321 Challenge
50:43 Italian Brainrot
52:13 Outro

#linkedin #marketing #podcast

Everyone talks about “playing it safe” in B2B marketing.

Mark Huber thinks the opposite.

In Episode 9 of The EventShark Podcast, we sit down with Mark Huber, VP of Marketing at UserEvidence, to talk about what it really takes to stand out as a modern B2B marketer.

A few months back, we shot a wild project with Mark and his team in Jackson Hole, Wyoming. We’ve already dropped the first two episodes and let’s just say nothing about that shoot played it safe.

We dig into taking risks, building community-driven brands, and why the best marketing playbook… might be to throw out the playbook.

But we also go deep on practical, tactical marketing insights:
— Why influence pipeline is the most overrated metric in B2B
— The content formats that actually work on LinkedIn right now
— How UserEvidence leverages video, research, and community in their strategy
— Why every B2B marketer should stop playing it safe
— How Mark is building his personal brand without chasing the algorithm

Timecodes:
0:00 Intro
1:41 Gerolsteiner Sparkling Water taste test
3:51 Welcome to the show, Mark Huber
4:33 EventShark projects with UserEvidence
5:58 Marketing hill you’d die on
6:37 Most overrated B2B marketing playbook
7:09 Mark changed his mind on gating content
10:21 Underrated B2B marketers that people should know about
11:30 “Less Produced” content on LinkedIn
12:55 Day in the life videos on LinkedIn
17:16 Cold calls, gated E-books or webinars…Kill one, keep one, reinvent one
20:16 Mark’s podcast at Metadata with Jason Widup
21:59 Last piece of content that impressed you
23:35 What’s more important, brand or pipeline?
26:02 30 Minutes to President’s Club podcast
27:50 The random replies & DMs mean a lot to creators
28:43 How Mark Huber is building his personal brand
31:55 The overall marketing philosophy at UserEvidence
33:25 UserEvidence’s upcoming event in Jackson, Wyoming
35:35 The value of building an ACTUAL community
43:06 Mark Countdown Quiz
47:10 Mark Huber’s #1 advice for B2B Marketers
48:44 Outro

#b2bmarketing #linkedin #marketingpodcast

Everyone says, “Quit your 9-to-5 and chase the dream.”

Linda Le actually did it… and hated it.

In Episode 8 of The EventShark TV Podcast, we sit down with LinkedIn creator Linda Le (612K+ followers on LinkedIn) to talk about what really happens when you go full-time as a creator — and why she chose to go back to a 9-to-5.

We dig into creator burnout, getting ghosted by brands, and the reality behind the “dream job” of being an influencer.

But we also go deep on practical, tactical LinkedIn advice for creators:
— What makes a good LinkedIn post (and what doesn’t)
— The mindset shift Linda used to finally go viral
— Why vulnerability is more powerful than virality
— How to grow on LinkedIn without selling your soul
— And why niching down might be overrated

Timecodes:
0:00 Intro
6:07 What’s 1 LinkedIn post you almost didn’t post but are glad you did?
7:19 What’s the best type of LinkedIn post?
10:52 Advice for being vulnerable online
12:36 What’s the most overrated advice for LinkedIn creators?
13:25 The LinkedIn algorithm
15:48 One thing you used to believe about LinkedIn content that you no longer do?
16:45 What’s the process to write your content?
18:16 Running Marathons
20:58 One tool or workflow that saves your sanity?
22:27 How long did it take you to “find your voice”?
25:43 What was your experience going full-time as a creator?
29:40 Transactional & fake relationships in content creator space
30:55 Difference between W2 job & running your own business
33:23 What’s 1 thing you’d tell your younger self about LinkedIn?
38:12 What’s 1 thing creators should stop doing?
39:17 54321 Challenge
42:29 Outro

#linkedin #creator #podcast