The B2B e-commerce talk

In the digital age, it’s important to have a robust online presence that makes it easy for potential customers to find and interact with you. In particular, millennials who are joining the market as purchasing decision-makers in the buying process may be more comfortable interfacing with B2B businesses online. In addition to helping you better connect to your customer, omnichannel marketing can also help keep your business streamline and organized.

Listen to this week's bonus episode for more details about building an omnichannel marketing strategy with key targets in mind. Or you can read the full-length blog here.

This week's bonus episode is all about marketing strategies to help B2B businesses drive conversions. By successfully implementing these e-commerce marketing tactics, your e-commerce website will stand out from others and motivate customers to buy more. For a more in-depth look, you can find our latest blog on the topic below. 

5 B2B e-commerce marketing strategies to drive conversions

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Analytics can help e-commerce organizations in a variety of industries improve many aspects of their business, including acquisition, retention, sales, and more.

Understanding analytics doesn’t have to be difficult once you know what to look for. A deeper understanding of the data surrounding your business can help your company overcome challenges in your industry and grow your revenue.

To read more, check out our blog post on this topic.

In the current online shopping market, new products or services pop up often and no matter how innovative or attractive your product, it takes a targeted marketing campaign to succeed in e-commerce. As a business owner, a top priority should be creating a marketing strategy that helps you to outpace your competitors, and here are 5 strategies that you can consider.

For the full list of our suggested strategies visit 10 strategies for e-commerce business revenue growth.

If you have any questions, reach us at [email protected].

This week's first episode of our new installment, The Tips, Tricks and Guides for Better E-Commerce, kicks off with great high-level information. We dive into the technologies that every e-commerce site needs in this new digital-first world. As we saw in 2020, ignoring the technology that can support your business online will no longer hold up against your competitors and in fact, if you're just getting started you're already behind. 

Find out how you can catch up with this episode and for even more information check out our blog on the topic.

If you have any questions, reach us at [email protected].

As we kick off this new season, we will continue on our journey of speaking with experts of their B2B e-commerce lane; but we would also like to introduce a new weekly installment, The E-Commerce Talk proudly presents The Tips, Tricks, and Guides to better e-commerce series. 

As always, if you have any comments or questions you can reach us at [email protected].

In this episode we caught up with Ian Brodie, he’s been named as one of the "Top 50 Global Thought Leaders in Marketing and Sales" by Top Sales World Magazine and as one of the "Resources of the Decade" for professional services marketing by Raintoday.com. His book "Email Persuasion" has been the #1 selling book on email marketing for the last 5 years on Amazon globally and has over 200 five-star reviews. 

During our conversation, we walk through Ian's journey in email marketing and how he hopes to affect change for clients in their email strategy. We learn about some of the pitfalls to avoid in email marketing and get valuable tips on how B2B companies can increase engagement. Ian also spoils us by spilling details of his hit book, "Email Persuasion."

In this episode, we talk about B2B e-commerce with Christoph Trappe, content strategist extraordinaire, host of the Business Branding Podcast, 3x author, and owner of the Authentic Storytelling blog. This episode will teach you all you need to know about creating content that sticks with your audience. 

You can learn more about Christoph's new book "Going Live" here. 

Music by DanoSongs

In the “#HowB2CCompaniesWin” series, we are talking to companies who have web stores and are implementing strategies that work. Today’s guest Sonia Pypaert the Managing Director and Founder of “The baby’s corner” has certainly proven herself an expert in promoting her brand on social media. 

Music by DanoSongs

If you're looking to expand your e-commerce business by using LinkedIn or if you're already using LinkedIn this episode is a great way to learn how you can increase your brand effectiveness by using LinkedIn.

Music by DanoSongs