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The B2B Mix Show
The B2B Mix Show episodes
- Content Curation and Account-Based Marketing
In this episode, we welcome back Scott Rogerson, CEO of UpContent. This time we're talking about more than just curating content. We're discussing content curation's role in account-based marketing (ABM).
Scott shares his insights and tips on:
- using curation tools to listen for actionable content -- sales triggers -- as well as listening for news to keep your team up-to-date on target accounts
- leveraging curated content in social media to attract and engage with your target accounts
- how to incorporate curated content into an account-based microsite, blog, or newsletter
- what tools to consider for ABM-related content efforts
- and more
Also, don't miss Scott's answer to his just-for-fun question. It involves a protective mother giraffe!
Connect with Scott online:
- https://twitter.com/scottarogerson
- https://www.linkedin.com/in/scottarogerson/
- upcontent.com
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson — Twitter, LinkedIn
Alanna Jackson — Twitter, LinkedIn
39 min - using curation tools to listen for actionable content -- sales triggers -- as well as listening for news to keep your team up-to-date on target accounts
- Email Copywriting Insights & Tips with Kelly Forst of Aweber
Marketers, do you ever wonder if there's a magic word count for your emails? Interested in what the top marketing experts are doing with their subject lines? Our guest has some advice to share with you.
In this episode, we talk with Kelly Forst, a marketing communications specialist with Aweber, one of the world's leading email marketing and automation platforms. Kelly talks through what Aweber discovered after analyzing 1,000 emails from 100 expert email marketers--think Neil Patel, Ann Handley, Content Marketing Institute, among others.
We discuss:
- body copy word count
- subject line character count
- emojis in subject lines
- capitalization in subject lines
- A/B testing
- and more
Want to connect with Kelly online?
Twitter: https://twitter.com/kellyaforst
LinkedIn: https://www.linkedin.com/in/kellyforst/
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson — Twitter, LinkedIn
Alanna Jackson — Twitter, LinkedIn
29 min - Executive Coaching for CMOs
If you're a CMO or someone who has the C-Suite as part of your career path goals, we've got an episode for you. We spoke with Julie Zadow, CMO in Residence for Demand Spring, on the topic of executive coaching for CMOs.
Julie breaks down how CMOs can benefit from an executive coaching relationship. We discuss:
- observations about interest in executive coaching in 2020
- how coaches and mentors are different and what season of your career warrants coaching
- why an external confidante is so important
- how a coach can help a CMO take his or her organization to the next level
- the personal benefits of a coaching relationship when it comes to getting nudged out of your comfort zone or working on your emotional intelligence
- And more
Want to connect with Julie?
You can email Julie (listen to the episode to grab that email address) or reach out to her on LinkedIn.
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson — Twitter, LinkedIn
Alanna Jackson — Twitter, LinkedIn
34 min - Building and Maintaining Relationships with Freelancers
For some companies, it's hard to get everything done in a business without a little outside help. Freelancers can be a great addition to your team for those extra resources needed to get the job done. We spoke to George Papadeas from The HOTH, a white label SEO service built specifically for agencies, in-house SEOs, and affiliates. The HOTH works with many freelancers daily and knows what it takes to be successful when working with freelancers.
In this episode, you'll learn:
- how to find the right freelancers and the approach companies need to use to find them
- how to budget for the right talent - setting budgeting expectations and being fair in your payment practices
- how to set the right communication framework
- how to ensure you're respecting their boundaries as a contracted resource while also making them feel welcome and appreciated
- how to follow state laws when it comes to treating freelancers as employees (i.e. California AB5 law)
- and more
Connect with George to learn more about working with freelancers:
Social - LinkedIn
Email - [email protected]
Website - The Hoth
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson — Twitter, LinkedIn
Alanna Jackson — Twitter, LinkedIn
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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app32 min - Using Podcast Guesting to Scale Your Business
Entrepreneurs, executives, and marketers -- are you using podcast guesting as a strategy to build your personal or company brand? If not, you're missing out. We spoke with Jessica Rhodes, founder of Interview Connections, to bring expert advice to those of you who are interested in starting a podcast guesting strategy.
In this episode, Jessica shares:
- What led her to start Interview Connections
- Why being a podcast guest, versus starting your own show, is a great way to get started with podcasting
- How to begin defining your podcast guesting strategy
- What typical pitfalls and challenges newcomers should be aware of
- The type of backend systems you should have in place
- The most common mistakes newcomers make when it comes to podcast guesting
- Tips for calls-to-action when your goal is to get new business
- The typical timeframe for seeing an ROI from podcast guesting
Want to connect with Jessica and learn more about podcast guesting? Join her Facebook Group, Guest Expert Profit Lab, a group for entrepreneurs doing at least six-figures in revenue.
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
31 min - Social Media in the C-Suite
Executives, are you still not active on social media? Marketers, are you frustrated that your C-Suite isn't helping support the brand on social? Then this episode is for you.
In this episode, we speak with Brandon Lee, the Founder & CEO of Yip Yip, Inc., and FunnelAmplified. He’s a serial business builder who specializes in creating companies that help businesses increase revenues through personalized communication systems. Brandon developed and continues to use a framework called Liked; Trusted & Remembered to help companies and professional service providers grow their business by starting new relationships and nurturing existing relationships.
Brandon shares his experience and insights with us to talk about how and why C-level executives should be embracing social media.
Want to connect with Brandon online? Reach him on LinkedIn or via FunnelAmplified or Yip Yip.
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
43 min - Employee Engagement through Adversity
In this episode, we're talking about employee engagement during times of adversity -- and let's face it, we've all been dealing with a touch of adversity lately with the COVID-19 pandemic upending things on both personal and professional levels. With all this uncertainty, employee engagement can be a bit precarious. When people aren't engaged, productivity lags, and sales and marketing efforts can suffer.
Thankfully, we've got Jacqueline Throop-Robinson joining us to discuss how to manage employee engagement through adversity. Jacqueline, the founder of Spark Engagement, Inc., has a 30-year career focused on uplifting leaders and inspiring passionate engagement at all levels of an organization. As a best-selling author of Fire Up Your Team: 50 Ways for Leaders to Connect, Collaborate and Create with their Teams, Jacqueline strives to create cultures of passion, productivity, and performance.
During our conversation with Jacqueline, we cover:
- Employee engagement levels -- before and during the pandemic
- Employee engagement as part of disaster preparedness planning
- Managing teams and morale during times of uncertainty
- Applying "lessons learned" during the COVID-19 pandemic to future periods of adversity
- and more
Want to connect with Jacqueline online?
- Website: www.sparkengagementindex.com
- LinkedIn: www.linkedin.com/in/jacquelinethroop-robinson/
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
33 min - A Conversation about Crisis Marketing
Jeremy Miller of Sticky Branding joins us to talk about crisis marketing during the COVID-19 pandemic. Jeremy has three critical questions business owners and marketers should be asking themselves. We cover these questions and more during our conversation.
Want to connect with Jeremy online? Catch him at any of the following sites:
- stickybranding.com
- LinkedIn
- Twitter
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
33 min - Your Way to a Successful Blogging Strategy
In this episode, we're having a conversation about blogging. Alanna interviews Stacy to get down to the nitty gritty of what makes a successful blog. Stacy is a top-notch writer and has all the tips and tricks you need to know for blogging. The information shared in this episode should be useful to new and seasoned blog writers.
Here's what Stacy discusses:
- Benefits of blogging
- How to identify a topic
- Types of blogs to write
- The use of external resources
- Things to be cognizant of when writing
- Blogging SEO tips
- Tools to use in blogging
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
45 min - Encouraging Young Women in B2B SaaS Marketing
In this episode, we're talking with Liz Duff about encouraging young women who are entering careers in B2B SaaS marketing. Liz is a public relations and content marketing specialist at SalesRight, as well as a Tedx speaker.
Here's what Liz discusses with us:
- Young women and fearless goal setting and pursuit of those goals
- Pursuing speaking opportunities
- Imposter syndrome
- How seasoned professionals can support young women in their careers
- Why this isn't a typo: womxn
Want to get in touch with Liz? Connect with her on LinkedIn.
--
About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
40 min
About The B2B Mix Show
From the publisher's feed
Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand.
(Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)