The B2B Mix Show

By Stacy Jackson | Alanna JacksonBusiness Entrepreneurship Marketing

The B2B Mix Show episodes

October 28, 2019Why the Role of the CMO is Evolving to Chief Experience Officer
This week on The B2B Mix Show, we speak with Dawn Colossi of FocusVision about how the role of the CMO is evolving to Chief Experience Officer.
During our conversation, Dawn touches on the following:
Understanding what customer experience entails

How CX impacts both the organization and the role of the CMO

How CMOs and sales and marketing departments should respond to changes in CX

Examples of brands and the customer experiences they offer

And more
Want to connect with Dawn online?
LinkedIn: https://www.linkedin.com/in/dawn-colossi-1a06083/
Twitter: FocusVisionInfo
FocusVision: https://www.focusvision.com/
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
28 min
October 20, 2019The Role of Personal Brands and Your Company's Social Media
This week on The B2B Mix Show, we speak with Mike Orr of Grapevine6 about the role of personal brands and your company's social media. If you have customer-facing employees on social media they are representing themselves and your brand. So, it's critical to offer them help and guidance to creating an online presence that customers and potential customers view as valuable.
During our conversation, Mike points out:
How marketers can help customer-facing employees and leaders improve their LinkedIn presence to help them build credibility and their personal brands.

Why it's important for individuals to add their own value and not solely rely on the content of the brand.

How training programs and mentoring/coaching can help your customer-facing employees improve their online brand.

What the best mix of content is to share.

And more!
Want to connect with Mike online?
Twitter: @mikeorr8
Twitter: @Grapevine_6
LinkedIn: https://www.linkedin.com/in/mikeorr/
LinkedIn: https://www.linkedin.com/showcase/grapevine6-app/
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
32 min
October 14, 2019The Impact of Marketing Automation and Salesforce Automation on CRM
This week on The B2B Mix Show, we speak with Pete Gillett of Zuant about the impact of marketing automation and salesforce automation on CRM. If you deal with or depend on one or all of these systems, you don’t want to miss this episode.
During our conversation, Pete touches on the following issues:
How tech stack purchase decisions shouldn’t be made in a vacuum or siloed by department

Whether or not companies are best-served by vendors that create integrated suites of all three platforms

The benefits that come with integrated platforms from the standpoint of productivity and efficiency gains

The importance of systems integration and data harmonization when it comes to compliance with privacy legislation

And more
Want to connect with Pete online?
Email: [email protected]
Twitter: @gillettPeter
Twitter: @ZuantApp
LinkedIn: https://www.linkedin.com/in/Peter-gillett-673a0a5/
--
About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
25 min
October 07, 2019Do You Have a Marketing Problem or a Sales Problem?
Are you frustrated with your sales & marketing results? Is it a marketing problem, a sales problem, or a little bit of both? On today's episode, sales expert Brian Williams, Founder & CEO of Perspectivity, helps us break down ways that leaders can identify where challenges lie and ways to address those issues.
Brian tells listeners:
About the need for a shared language between sales and marketing

Why it's so important for marketers to become better versed in using data and analytics

How sales and marketing teams can become better partners

About the importance of empathy between these two teams
Want to get in touch with Brian online?
LinkedIn -https://www.linkedin.com/in/brianwilliamsurl/
Website - http://www.perspectivityintl.com/
Get his book - The Ultimate Sales Messaging System - http://bit.ly/bw_sales_book
--
About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
32 min
September 29, 2019Video Marketing at Trade Shows and Conferences
On this episode, we're talking about using video marketing at conferences and trade shows with guest Ruben Dua, founder of Dubb.
Ruben shares how he and the Dubb crew shot almost 100 social promo videos for attendees of HubSpot's NBOUND19.
Listen in and hear Ruben talk about:
how the Dubb team came up with their video concept for INBOUND

how Craig's List saved the day

what marketers really need when doing live video at events

what salespeople can do with video when it comes to post-event followup
Ruben was also super cool enough to offer our listeners a 25% discount on Dubb! Visit Dubb.com, select a plan subscription, and use the coupon code we share during the episode for 25% off! That code is in the second short segment during the break.
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Want to get in touch with Ruben online? Here are all the ways you can connect with him.
LinkedIn: https://www.linkedin.com/in/rubendua/
Twitter: https://twitter.com/rubendua
Instagram: https://www.instagram.com/rubendua/
Be sure to check out the Dubb YouTube channel to catch great video content, too!
--
About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
32 min
September 22, 2019How to Incorporate Video Throughout the Sales Cycle
Have you considered using video as part of your B2B sales strategy? Now is the time to start incorporating video into your sales outreach efforts. Buyers want a more humanized approach when being sold to and video is a great way to do that in today's digital world.
In this episode of The B2B Mix Show, we have Jacob Fernandes, a Video Coach for Vidyard, join us to talk about how to incorporate video throughout the various stages of the sales cycle.
Jacob shares examples of what B2B sales reps should be talking about in their sales outreach videos with prospects and clients from prospecting and cold calling to customer success to renewal time. He also shares some tips and best practices to help you be successful.
You can connect with Jacob on LinkedIn or shoot him an email.
Additional Resources:
Start today for free using Vidyard's Chrome extension.

Learn more on how to leverage video in your b2b sales with our Video for Sales guide.

Interested in booking a session with Jacob? Here is his personal calendar.
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
31 min
September 15, 2019INBOUND 2019 Recap from a HubSpot Insider's Viewpoint
On this episode of The B2B Marketing Mix, we talk with HubSpot's Channel Consultant, Alex Desnoyers. We recap some things from INBOUND 2019 and he gives us an inside look at what channel consultants do while at INBOUND and insights from his perspective about the conference.
He shares:
What a Channel Consultant does at HubSpot.

From an insider’s perspective, how this year's INBOUND event stacked up against last year?

If channel consultants get to meet some of the celebrity guests.

What channel consultants are doing during INBOUND.

What he would do differently for INBOUND 2020.
If you'd like to connect with Alex online, find him on LinkedIn.
--
About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
27 min
August 25, 2019Collaborative Marketing: Building Quality Partnerships Online
This week on The B2B Mix Show we're joined by Steve Thode, founder of Klusster.com.
Steve speaks with me and Alanna about the importance of working with complementary brands online to grow your small business' digital footprint and improve your marketing reach through collaboration.
Steve touches on
how collaborative marketing platforms, like Klusster, can help brands work together

how a collaborative content platform can support employee advocacy

the benefits of partner marketing online, including SEO wins
If you'd like to connect with Steve online, you can look for him on LinkedIn or connect with him on Twitter.
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
27 min
August 18, 2019 B2B Marketing on Social Media + Startup Talk
Has your B2B brand set up champions within the company to be ambassadors for your brand on social media? Now is the time for B2B brand executives to establish an online presence to be seen and heard.
In this episode of The B2B Mix Show, we have Scott Berty, Head of Sales for Trufan, join us to talk about B2B marketing on social media and what life is like in a startup.
Scott shared his tips and best practices on how he helps B2B executives stand out on social media and create an online presence that people want to engage with. He also shared what life has been like since he joined Trufan and what life is like with a startup.
You can connect with Scott on Instagram or LinkedIn.
trufan.io
Trufan -- Instagram
--
About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
42 min
August 12, 2019The Incredible Power of Podcast Content Marketing
B2B marketers, have you considered adding podcasting to your content marketing efforts? Then you've got to listen to this episode of The B2B Mix Show.
This week our guest is a podcast pro, Carey Green of Podcast Fast Track and Narrativly with the information and tips you need to know.
Carey shared his insights and advice on:
The growth of podcasting

Show lengths and formats

How to determine if your target audience listens to podcasts

What to expect when podcasting for your B2B brand

Podcast myths

The benefits of podcasting

Best practices for podcasting

Information on how to get Carey's complimentary podcasting course
Want to get in touch with Carey?
You can email him at [email protected] or connect with him on LinkedIn.
Don't forget to follow Carey's businesses online:
podcastfastrack.com
narrativly.com
twitter.com/podcastfast
facebook.com/PodcastFastTrack

__
About The B2B Mix Show
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
33 min

About The B2B Mix Show

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