The B2B Mix Show

By Stacy Jackson | Alanna JacksonBusiness Entrepreneurship Marketing

The B2B Mix Show episodes

August 05, 2019Scheduling Snafu Episode -- AKA, The Flashback Episode
Due to some scheduling snafus, we ended up being guestless on this episode. However, we pulled together some insights from all of our guests so far to share on this episode.
Don’t worry, it’s not just clips from previous episodes. We talk through key takeaway topics and share some highlights from our guests. We're even working on an easy-to-digest tip sheet for you to download! Subscribe on our website, and we'll email you when it's ready. http://jmi.fyi/podcast.
Takeaway Topics:
Gen Z

Branding and Customer Experience (CX)

The Sales Side

Content marketing issues (including social media/link building/related concepts)

Artificial Intelligence (AI)
Catch these past episodes on your favorite podcast platform!
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About The B2B Mix Show
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
31 min
July 29, 2019B2B Marketing in 2025
This week on The B2B Mix Show, we welcome Mark Emond, founder & president of Demand Spring, a revenue marketing agency. Mark joins us to talk about the future of B2B Marketing by 2025.
During our discussion, Mark covers:
What the B2B marketing org structure will look like by 2025

How the B2B buying process will continue to evolve

The balance between people's demand for privacy versus marketers' desire to personalize content and experiences

The role of experiential marketing and in=person events
If you'd like to connect with Mark, you can follow him on Twitter at @Mark_DSpring, on LinkedIn, or visit demandspring.com.
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About The B2B Mix Show
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
28 min
July 22, 2019The State of Digital Selling on LinkedIn with Kurt Shaver of Vengreso
On this episode of The B2B Mix Show, we talk with Kurt Shaver of Vengreso about the company's report, The State of Digital Selling with LinkedIn 2019.
During our conversation, Kurt shares:
the distinction between digital selling and social selling

Vengreso's findings regarding the correlation between a high SSI and sales success

how only 27% of sales professionals in the study use LinkedIn's advanced search capabilities

that only one-third of the study's subjects post content

how only three in five subjects publish media and documents to their profiles
Whether you are a salesperson, an entrepreneur, or a marketer, this episode will shed light on some areas where you can improve your LinkedIn profile and behaviors to maximize your sales effectiveness.
Get your copy of the report by visiting stateofdigitalselling.com
Get in Contact with Kurt Shaver, Chief Sales Officer -- Vengreso.
If you'd like to reach out to Kurt to discuss the report or learn more about Vengreso, you can email him at [email protected] . You can also connect with him on LinkedIn. When you connect via LinkedIn, be sure to customize your invitation and tell him you heard him on talking with the Jackson sisters on The B2B Mix Show podcast!
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About The B2B Mix Show
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
27 min
July 15, 2019Facebook Messenger Marketing for B2B -- Special Guest, Larry Kim
In this episode, we talk to the go-to source when it comes to Facebook Messenger Marketing: Larry Kim! YES -- that Larry Kim, founder of WordStream and CEO and founder of the best Facebook Messenger Marketing platform, MobileMonkey.
Larry talks to us about :
How Facebook is changing in ways that make private messaging more important than ever

Why Facebook isn't just a place for business-to-consumer; B2B marketers can find opportunities there, too

How Facebook Messenger Marketing can help B2B marketers get the most out of their Facebook presence

The open/click-through rate with Facebook Messenger Marketing and how it beats traditional email marketing, making it a great additional outreach option

How early adopters will be rewarded by taking advantage of Facebook Messenger Marketing now while the adoption rate is only at 1% since it's so new

Tips and best practices to make your Facebook Messenger bot engaging to help with your content distribution

The way to reach Gen Z with Facebook Messenger Marketing (for both marketers and HR and recruiters)
Want to follow Larry online? You can catch him on Twitter @larrykim or follow him on LinkedIn.
Be sure to catch the Chatbot Master Class! https://mobilemonkey.com/chatbot-marketing-course
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About The B2B Mix Show
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
25 min
July 08, 2019How Marketers Can Get More In Tune with Sales Reps
In this episode, CEO Jack Kosakowski of The Creation Agency gives marketers insights and tips on how to think more like a salesperson and to uncover what your sales team really needs from the marketing department.
Jack covers:
The similarities between prospecting and lead generation

How the amount of content noise and chaos requires marketers to help salespeople stand out and apart to get more conversations

His own experience in both sales and marketing roles

How sales and marketing alignment is a must

The big problem of not aligning content strategy between sales and marketing

The need to help create sales enablement content to help buyers and reps relate to one another

What marketers should do when there is a wall between sales and marketing

How marketers hurt their reputations with sales teams when they don't define the MQLs, SQLs process

The need to get more proficient with marketing technology and understanding data to develop a data-driven sales and marketing process

The blur between social selling and personal brand building

AI buzz versus reality in sales and marketing

What salespeople should remember about working with marketing

Why marketers need to talk one-on-one with reps to learn more about their day-to-day challenges

The benefits of helping a sales rep build his or her personal brand

His dream job
Want to reach out to Jack? Connect with him on LinkedIn.
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About The B2B Mix Show
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
31 min
June 24, 2019Analyst Relations for Small & Midsized Tech Firms
This episode is for all you small-to-midsized tech firms out there. You'd love to get in front of some analysts, but maybe you don't know how. Or you think you're way too small or too niche for analysts to care about your business.
Wrong, friends! Our special guest, Nicole Baker, is an experienced senior public relations and media relations analyst who has helped small tech companies get audiences with and recognition from industry analysts.
Listen in as Nicole:
Discusses the common misconceptions that smaller firms have when it comes to starting an AR (analyst relations) program

Talks about finding the right analyst to talk to -- they may be Gartner or Forrester, or they may be more specialized, niche players

Tells listeners how small and midsized firms can get their foot in the door with an analyst and a few tips on building and maintaining these relationships

Reminds us that you need to think beyond features and marketing-speak when talking to analysts and home in on the problems your solution solves

Gives some insight into how AR, PR, and marketing teams can work together

Advises marketers to push for the budget to bring in an AR consultant

Reveals her dream job if she weren't doing what she does today
Want to learn more about Nicole or reach out to her? Head on over to LinkedIn to connect with her: https://www.linkedin.com/in/nicoleabaker/,
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About The B2B Mix Show
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
28 min
June 17, 2019How to Work with a Freelance Writer
This week our friend, Meaghan Alvarado, joins us on The B2B Mix Show to talk about her experiences with freelance writing and how clients can work with a freelancer to the get the most of out of the relationship.
Meaghan shares:
How she got involved in freelancing (psst -- it started as a side hustle)

How graduating from college in 2008 during all the economic turmoil really helped shape her inclination to freelance

What an SEO content writer is and why even a basic understanding of SEO is important

Her favorite keyword research tool, Ubersuggest, and asks Stacy and Alanna for theirs (Answer the Public and SEMRush's Keyword Magic Tool)

How she chooses semantically related keywords to boost SEO, including Pinterest

What most clients get wrong when working with freelancers

How you BETTER have a solid social media presence if you expect her (or any freelancer) to "write for exposure" only; have something of real value to offer if you want to bargain

What clients goof up when giving assignments

The fun and freedom of "no outline given" assignments; however, it technical topics and unfamiliar subjects do sometimes require more guidance

That a writer doesn't always need to be an expert in your industry if he or she is a curious and motivated writer

What criteria and guidance should companies provide to a freelance writer

Where she sources images when a client wants pics with a post for blog posts or social media (pixabay.com, pexels.com, istockphotos.com)

Thoughts on types of writing and how just because social posts are shorter, that doesn't make them less valuable/cheaper

Additional tips for freelancers (like trying platforms such as Fiverr and ClearVoice) and for clients

What Meaghan would do if she won the lottery
If you'd like to reach Meaghan online, connect with her on Twitter via @meaghanmae or visit her website meaghanalvarado.com.
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About The B2B Mix Show
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
30 min
June 09, 2019How to Create a Killer Email Sequence That Converts
Entrepreneurs and salespeople -- this week's episode is one to help you improve your sales outreach. We're talking about email sequences with Shawn Finder, CEO of Autoklose.
Listen in to hear Shawn discuss . . .
The difference between a marketing email nurture campaign and a sales email sequence

Why you shouldn't waste the beginning of an email talking about yourself (hint: it has to do with how people read emails now on their phones)

The do's and don'ts for email subject lines

His thoughts on email personalization and customization

His take on the ideal number of touches per sequence

Using humor in the "kiss off" email

Persistence and getting a returned email

How video can improve your email outreach

The importance of social selling in your sale cadence

Tips on avoiding the spam filter

Calendly and the use of scheduling technology

A funny story about a 0% click-through rate

What he'd do as his dream job

A final tips for selling
If you'd like to get in touch with Shawn, you can reach him as follows:
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/shawnfinder/
Twitter::@autoklose
Instagram: @sfinds
Website: www.autoklose.com
B2B Sales Handbook: https://autoklose.com/books/b2bsales
673 Years of Sales Excellence Book: https://autoklose.com/books/salesleaders
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About The B2B Mix Show
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
39 min
June 05, 2019Content Curation's Role in Marketing, Sales, and Beyond
You've heard of content curation, but maybe you're still not 100% sure why it's something you need to make part of your content marketing strategy. After all, you're focusing on other people's content, right? Maybe you've been attempting to curate, but haven't seen results?
On this episode, UpContent CEO Scott Rogerson shares tips on doing content curation the right way. Learn how a strategic approach to curation takes you a step beyond "sharing other people's content" to build your brand's position as a thought leader and to create a learning organization.
Scott covers:
Typical fears and concerns when it comes to content curation

How curation can position the brand and sales reps as subject matter experts

The definition of good curation and how it's different from content aggregation

Typical mistakes marketers still make with content curation

How to use content curation to support evergreen and pillar page strategies

The importance of consistency when curating (frequency, posting) and how technology can help minimize time and effort

The role of curation in other areas: social media, employee advocacy, original content ideation, internal information sharing and education
Enlisting the help of subject matter experts across the organization to curate the right content for marketers to leverage

Ways to distribute curated content

How sales teams are beginning to embrace content curation for social selling, personal brand building, and sharing knowledge with the marketing team

Using content curation tools to build learning organizations (internally)

Leveraging technology to get more out of content curation

Legal concerns (like the EU Copyright Directive) and the future of content curation

Have more questions for Scott? Connect with him on Twitter or LinkedIn.
Want to see how we use UpContent on our website? Check out our Jackson Marketing's What We're Reading page.
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The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
44 min
May 20, 2019The Power of Print in a Digital B2B World
B2B people: would you believe us if we told you that a PRINT magazine could be the kick-butt vehicle that your content strategy has been missing?
Don't take our word for it. Listen in to this episode as our guests share their success story regarding the power of print in a digital B2B world.
In this episode, Blacksmith Applications' VP of Marketing Jennifer Schiffman and Inbound Marketing Manager Caitlin Orosz share how they developed and use their Smoke Jumpers magazine to build thought leadership and support sales efforts.
Listen in as Jennifer and Caitlin tell listeners:
why they chose a print magazine -- and this is a high-quality, professional-looking, not-printed-on-the-office-color-printer, legit magazine -- as part of their content strategy

what the name Smoke Jumpers means

how they learned the ropes of magazine publishing

how they plan their magazine's editorial calendar and the production process

what their client -- large, leading consumer packaged goods (CPG) brands -- stakeholders (people involved in the trade spend optimization process) think about the magazine

about the initial hesitancy of the sales team and what they think of the magazine now

how they leverage Smoke Jumpers both in print and digital formats

tips to consider if they want to start their own magazine (or other "outside of the box" approach)
Have more questions for today's guests? Connect with Jennifer and Caitlin on LinkedIn.
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The B2B Mix Show with Alanna and Stacy is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
31 min

About The B2B Mix Show

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Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand.

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