The B2B Mix Show

The B2B Mix Show

By Stacy Jackson | Alanna JacksonBusinessEntrepreneurshipMarketing
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The B2B Mix Show episodes

  • Is Your Marketing Automation Platform a Glorified Email Solution?

    Are you giving your marketing automation or inbound marketing platform the respect it deserves? Yeah, we said respect. If you aren't fully utilizing the platform, you aren't getting a return on your investment.

    In todays episode, we'll cover what you may be missing out on if all you use are the email and form features of your marketing automation/inbound marketing platform.

    We specifically cover the following HubSpot features; however, your tech of choice may have similar options. (Disclosure: Jackson Marketing is a HubSpot Partner Agency.)

    • Landing pages and forms (including discussion of hidden fields and progressive profiling)
    • Live chat and chatbots (plus Slack integration)
    • Pop-ups
    • Call-to-Action buttons
    • Dynamic content personalization and customization
    • Contacts and lists (including static and active lists)
    • Reports and analytics (including using Prospects data)
    • Workflows (and several ways to use them)
    • SEO strategy/topic cluster module
    • Integration with CRM and ticket desk technology
      • 32 min
    • Is Video Part of Your Content Marketing Strategy?

      In episode two of The Marketing Mix, Stacy and Alanna cover video and its importance in the buyer's journey.

      Video examples mentioned on this episode:

      • Explainer video example from Slack: https://www.youtube.com/watch?v=B6zVzWU95Sw 
      • Casual Social/Ad from Budweiser: https://www.youtube.com/watch?v=56b09ZyLaWk
      • Demo/explainer video from Trakstar: https://www.youtube.com/watch?v=hVWL04AovfQ
      • Product video example from AppSumo: https://www.youtube.com/watch?v=Ieckr-mRToc
      • Company Culture video example from Zendesk: https://www.youtube.com/watch?v=l0uaSU6IVN4 
      • Black Mirror: Bandersnatch on Netflix: https://www.netflix.com/title/80988062 
      • Interactive videos: https://blog.hubspot.com/marketing/interactive-video

        • Gotta-have captioning tool: zubtitle.com

        Sources for this episode:

        1. Cisco Visual Networking Index: Forecast and Trends, 2017–2022 
        2. Think with Google: A new way to think about online video’s role in the purchase funnel
        3. YouTube for Press | YouTube by the Numbers
        4. Think with Google: The latest YouTube stats on when, where, and what people watch
        5. Video thrives on Twitter
        6. 2M Monthly Advertisers on Instagram
        7. 2018 PROMO Online Video Statistics and Trends 
        8. LinkedIn wants to be more than where you look for jobs – so it's taking a big page from Facebook’s playbook
        9. Want to drive views for B2B video? Here’s what makes people watch
        10. 19 Types of Marketing Video for Each Stage of the Buyer Journey


          11. 24 min
        11. So We Started a Podcast

          Nobody ever said podcasting was easy . . . but it doesn't have to be incredibly hard, either! Thanks for joining the first episode of The Marketing Mix. 

          After years of encouraging clients to get into podcasting, business partners and sisters Stacy Jackson and Alanna Jackson decide it's about time to practice what they preach.

          In this episode, you'll learn:

          • what prompted the duo to finally do this thing
          • why podcasting can be so daunting 
          • stats from Edison research on just how popular podcasting is
          • data from Nielsen on just how popular business-themed podcasts are 

            • The team also shares a few takeaways and good-to-know tips if you'd like to get started on a podcast of your own.

            Remember: this is a work in progress, so be patient. We promise to work hard to get even better!

            Want to talk to us? Leave a voicemail in the Anchor.fm podcast app or visit us at the Jackson Marketing website.

            21 min

          About The B2B Mix Show

          From the publisher's feed

          Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand.