Are you giving your marketing automation or inbound marketing platform the respect it deserves? Yeah, we said respect. If you aren't fully utilizing the platform, you aren't getting a return on your investment.

In todays episode, we'll cover what you may be missing out on if all you use are the email and form features of your marketing automation/inbound marketing platform.

We specifically cover the following HubSpot features; however, your tech of choice may have similar options. (Disclosure: Jackson Marketing is a HubSpot Partner Agency.)

In episode two of The Marketing Mix, Stacy and Alanna cover video and its importance in the buyer's journey.

Video examples mentioned on this episode:

Gotta-have captioning tool: zubtitle.com

Sources for this episode:

Nobody ever said podcasting was easy . . . but it doesn't have to be incredibly hard, either! Thanks for joining the first episode of The Marketing Mix. 

After years of encouraging clients to get into podcasting, business partners and sisters Stacy Jackson and Alanna Jackson decide it's about time to practice what they preach.

In this episode, you'll learn:

The team also shares a few takeaways and good-to-know tips if you'd like to get started on a podcast of your own.

Remember: this is a work in progress, so be patient. We promise to work hard to get even better!

Want to talk to us? Leave a voicemail in the Anchor.fm podcast app or visit us at the Jackson Marketing website.